Purple DAO

tldr;

This Proposal removes the Founder allocation for 0x06B59d0b6AdCc6A5Dc63553782750dc0b41266a3 by setting the 10% allocation to 0%. The signers of this multisig are ccarella.eth, osama.eth, evaav.eth and jihad.eth.

It doest not effect the 10% allocation for farcaster.eth or the 1% allocation to Nouns.

Why do Nounish DAOs have Founder Allocations

There are 2 reasons to start a Nounish DAO with a Founder Allocation; rewarding activation energy and guiding the community.

Rewarding Activation Energy

Activation energy can be thought of as the effort, resources, and momentum needed to initiate and sustain the growth of the DAO. This term is borrowed from chemistry, where it refers to the minimum energy required for a chemical reaction to occur. Similarly, in the context of Nounish DAOs, activation energy refers to the critical threshold that must be overcome to successfully establish a community and create engagement among its members. Make no mistake; this is work. For Purple it included rallying the pre-launch community, keeping everyone aligned, deploying the smart contracts, evangelizing the DAO, educating people on the outside on how Nounish DAOs work, educating people on the inside on how Nounish DAOs work, getting the first half dozen props going and motivating our first Prop House.

Founder Allocations help align the incentives around the Activation Energy required.

Guiding the Community

Early in the lifecycle of the DAO, Activation Energy can be impeded by not having enough members or votes to make things happen or even worse, having early members with bad or misguided intentions. In the case of Purple, the Founders as individuals did not win an Auction into Token #6 and Token #8 and without the Founder allocation could not help direct the early days of the DAO. Had the demand drove the auction price of 10x, it potentially would have been much longer before the Founders could participate.

Beyond impedance to Activation Energy, Founder Allocation allows a projects Founders to guide the community towards the initial vision. While Member of Purple have been highly aligned since Day 1, you can see this guidance happening at Nouns where 650+ days in, DAO members look towards the Founders (Nounders) to see how they vote on a Proposal. This helps hold together a consistent vision for the DAO amongst a divergent membership. Part of that “Guiding” also includes a strong influence on how the Treasury is used. Zora used their Founder Allocation to vote against a Proposal with a large ETH ask, that would have otherwise passed, that they felt was not related to the Nouns Builder Protocol or ecosystem.

Why is Purple removing the Founder Allocation

Activation Energy

Incentives for the Activation Energy are behind us. The Purple flywheel is in motion. We are decentralized. The community is in complete control of the energy required to keep our perpetual motion machine moving.

Guiding the Community

This has never been a real issue for us. The DAO was highly aligned since the first token as a result of our unique vision to support a protocol that all of our Members love. 175+ tokens in and we feel comfortable with the guiding hand of the DAO’s members.

What happens to the tokens in the Founder Multi-sig?

We will hold them for a while as the community develops. Our longer term plan is to give them out on a merit basis at the discretion of the Founder Multi-sig.

Summary

Remove the Founder allocation for 0x06B59d0b6AdCc6A5Dc63553782750dc0b41266a3, the Founders Multi-sig (ccarella.eth, osama.eth, evaav.eth and jihad.eth)