Purpose

The Protein Journal was a much-loved printed newspaper (v1) and magazine (v2) that was first published (unironically) to celebrate the launch of the iPad in April 2010. With Protein’s entry into Web3, it feels like a good opportunity to revisit and refresh the Protein Journal brand for the next generation. You can find/read the entire archive here.

For context, the current series of Protein Reports began life within the pages of the Protein Journal, but are now very much a product of Protein Agency, our sister brand consultancy. So as to avoid any confusion, the intention would be to keep the focus of the Protein Journal 3.0 closer to the Protein Supplement, i.e. the intersection of culture and tech, but with a Good Growth lens.

Specifics

The idea is to assemble a small editorial and design team to concept and define what and how a Protein Journal 3.0 would look and feel like and where it would live. Based on these outcomes, a final budget would be agreed, calls for submissions released and commissioning started.

Funding

TBC, but no more than $5,000 USDC/PRTN

Benefits

• (Re)establishes Protein as a cultural thought leader
• Provides PRTN members opportunities to earn / write / be awesome
• Builds Protein brand awareness / love / vibes

“A good way to showcase all the Protein work, with a side of potentially helping projects who receive a grant to attract and bring on new community members and specifically fill holes in their team knowledge or skillsets.”

“I can see how it can follow along the different chapters of our journey and become a whole body of work.”

“This would be a great way to re-market out Content Hub on Notion. “Community spotlight” can also be under the umbrella of this journal. I was approached by some members who want to write a piece for us but the uncertainty of the budget was a blocker.”

“I love this, especially as a seasonal release which reflects our focuses. You can imagine this being such an amazing archive, with guest editors every season. I also love things like ‘positive news’ which is a celebration of good growth, think a section on that could work for sure”

Good Growth

• Showcase Good Growth projects supported by PRTN
• Profile PRTN community members
• Preach the Good Growth gospel
• Help GG projects with new members and funding

Concerns

Additional load on the core team

Proposal Timeline

Snapshot Vote starts 15th Feb 2pm UTC Snapshot Vote ends 18th Feb 7pm UTC