TL;DR

• We aim to launch the real Noggles brand “Noggle Changer” in Japan.
• Target product launch: December 2023 - January 2024.
• Allocate 50% of sales to the treasury, with the remaining 50% as additional operational funding for this project.
• Increase Nouns⌐◨-◨ market recognition through sales.
• The future vision of the “Noggle Changer” aims to achieve both social value and revenue.

Firstly

▶This proposal has been revised based on the feedback received for the proposal submitted as a candidate. ▶Attached as separate documents, you will find a report on the background of this project and my experiences. ⇒Project Origins: How My Experience Fuels Our Vision

• If you can’t open the link, please use bellow URL. https://eibakatsu.com/noggle_changer/Project_Origins__How_My_Experience_Fuels_Our_Vision.pdf

Our Strengths

Support from Japan’s Nouns Community

Nouns is one of the most popular NFT IPs in Japan, attracting many people to the allure of Noggles. SubDAOs like pNouns , NounsDAO Japan, and NOUNS BASE have spontaneously formed, each with several hundred participants in their respective communities. With such a substantial community presence, it becomes feasible to market real Noggles to the general public through a brand strategy.

Product Differentiation

Dedication to Refined Design and Craftsmanship

In collaboration with KISSO Corporation. , we have meticulously crafted a prototype by faithfully reproducing the dimensions of Nouns’ ⌐◨-◨.

• Sustainable Material: Cellulose acetate for quality and sustainability.
• Commanding Design: Front design, two-tone lenses, thicker temples.
• Comfort: Features like arms and nose pads for extended wear comfort.
• Color: Palette based on prototype feedback.
• Affordable Pricing: Enhancing accessibility to a wider audience.

The Background of the Brand

My organization, pNouns, introduced Proposal 228 which received support from Nouns DAO. I was responsible for overseeing the prototyping and development of the product. The prototype noggle received significant positive feedback. We believe that real noggle can build a substantial fanbase, and we are planning to bring “Noggle Changer” to market.

Brand Design

▼ Logo Concept

▼ Product Description

Components: Outer box, hard case, cloth, main body Material: Cellulose acetate Colors: 4 colors(Red, Gray, Yellow, Green) Size: Unisex Retail Price: 0.08 ETH (excluding shipping expenses) Production Quantity: 500 units (100 units reserved for management, etc.)

Co-branding with Creators

The product packaging will feature artwork by @KURAN, the creator of the NFT Collection “NOUNS BASE”,thereby augmenting the allure and worth of the product. We intend to bolster the co-branding collaboration with Mr. KURAN’s “NOUNS BASE” by emphasizing customer satisfaction, stringent quality control, and various appealing promotional items.

Introduction to KURAN’s Artwork https://lit.link/KuranPJ

”NOUNS BASE” holder Utility(Original Nouns)

Budget and Revenue

Total ask：35ETH

1.Production Management Costs(for a Minimum Batch of 500 Units) 16.0ETH 2.Project Operation Expenses 19.0ETH

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Production Management Costs

Production Management Costs encompass production expenses totaling 9 ETH for a minimum batch of 500 units, along with expenses related to promotional items, inventory management, and logistics.

Project Operation Expenses

These expenses cover the operational costs of the project, the development expenditures for the online shop, and promotional activities like event participation. Importantly, engaging directly with customers during events is anticipated to make a substantial contribution to raising awareness of Nouns!

Sales Plan(Max)

We will sell the “Noggle Changer” on an online platform (with a sales period of approximately two weeks). The planned sales quantity is 400 units.

1.Special Pre-Sale▶ 200 * 0.05 =10ETH 2.General Sales▶ 200 * 0.08 =16.0ETH 10ETH+16ETH＝26ETH

Special Pre-Sale for Nouns DAO ＆ Sub-DAOs

In the Special Pre-Sale, we will offer an early release exclusively for Nouns DAO＆Sub-DAOs (Limited to the first 200 units). As a special pre-sale offer, Nouns DAO＆Sub-DAOs will be eligible for a discounted price of 0.05 ETH per unit. Our sales target is set at 200 units, aiming for a complete sell-out. However, to maintain scarcity, a purchase limit will be imposed on the Special Pre-Sale.

Return to Nouns DAO and Simulation

During the online sale period, when we reach 80% of the sales target, we will allocate 50% of the revenue to Nouns DAO.

If 80% is sold

200 * 80％ * 0.08 =8ETH 200 * 80％ * 0.08 =12.8ETH （8ETH+12.8ETH）/2＝10.4ETH

If all units are sold

200 * 0.05 =10ETH 200 * 0.08 =16.0ETH （10ETH+16ETH）/2＝13ETH

If all units are sold, 13 ETH will be returned to the treasury out of the initial batch production cost of 35 ETH. In this scenario, we invest 13 ETH in Phase2 development, creating a win-win relationship.

The Need for Initial Investment

When an individual starts a brand, there is a significant risk of not being able to recover the initial investment, making it challenging to proceed with commercialization. By leveraging Nouns’ IP and receiving support from Nouns DAO, we want to demonstrate the ability to launch a brand from scratch that utilizes Nouns’ IP.

Future vision of the “Noggle Changer”

Through the commercialization of the product and market expansion, when we achieve 80% of the sales target, we will allocate half of the revenue to Nouns DAO, and the remaining half will be dedicated to the next fundraising for the “Noggle Changer.” In Phase2, we plan to develop and sell limited editions. ※For those who wish to learn more, please refer to the supplementary document. Project Origins: How My Experience Fuels Our Vision

Timeline.

Phase1: Commercialization of “Noggle Changer” phase2: Balance social value and profitability Phase3: Project expansion and sustainable growth

⌐◨-◨ Reputation Amplified through Social Media!

We are thrilled to highlight that individuals we’ve engaged with have proudly showcased our prototypes on various social networking platforms, further amplifying the reputation of ⌐◨-◨. Our commitment to fostering connections with diverse Nouns communities remains steadfast as we actively leverage social media platforms to enhance our visibility and engagement.

https://twitter.com/Marcot_no1/status/1673454100737048576?s=20 Both esteemed artists, Mr. Tagawa（@Marcot_no1）, and Mr. Fukazawa（@StreamDeep）, graciously adorned our prototypes during the “Pray for Peace Collection”, a poignant peace festival commemorating Okinawa Memorial Day, held on June 27th. We extend our heartfelt gratitude for their participation and support.

https://twitter.com/bonno_358/status/1696010256630067527?s=20 @bonno_358 proudly showcased and introduced the prototype Noggle as part of NounsDAO JAPAN’s “Nationwide Baton Relay” initiative. For this engaging project, we contributed the prototype Noggle, which was incorporated into a LEGO baton, connecting members from across Japan and offering them an enjoyable Noggle experience.

https://twitter.com/rippi37/status/1696143006762664361?s=20 @rippi37 wearing the Noggle prototype takes a commemorative photo alongside a shrine! “I want to introduce it to Nouns enthusiasts.” “I think they’ll be amazed by the high quality.” We received these delightful comments!

Team

[Project Leader] kurage [Product Supervision] KISSO Corporation (https://kissojapan.com/) Supervision of overall quality and specifications of product manufacturing. [Creator] KURAN
Provide and supervise design of packaging and sub-goods for initial sales [Project supporter] PR and operational support

• Eiba
• Takumi-san, a traveler of life
• day-nao.⌐◨-◨
• Zuka
• Hama-chan. ⌐◨-◨
• BONNO
• Shikki
• Sugishige
• Mizuki Green

Final Reflections

“Noggle Changer” is a project that has sprung from my journey of self-liberation. With “Noggle Changer,” I aim to offer avenues for enhancing self-affirmation. I aspire to establish a sustainable society where everyone can harness their unique strengths and capabilities. This aspiration aligns with the pivotal objective of creating an all-inclusive society, as envisioned by the SDGs. By collaborating, I am confident that we can accomplish remarkable feats! Thank you for taking the time to look over this proposal until its conclusion.

Lastly, I’d like to impart my cherished African proverb:

If you wish to journey swiftly, venture alone. However, if your destination is far-reaching, embark together.

Proposed by: kurage（くらげ）