Lil Nouns DAO

Summary

Hey all, my name is atareh. I’m a partially doxxed (face only) content creator and writer in web3. Through this proposal, my goal is lead content efforts at lilnouns as the chief content creator. This role combines content creation, strategy, planning, and execution; combining my background as a former aspiring professor, web2 technical product manager and my current role as a writer/content creator in web3.

I am focusing on a 3-month chief content creator role, with the possibility to extend should the DAO find my contributions and execution worthwhile afterwards. So, who am I, what is my experience, and why is content valuable for lilnouns?

Let me explain 🧵👇🏽

Why does lilnouns need a chief content creator?

At its core, any successful movement, (be it cryptocurrency, NFT project, or DAO) has a content strategy in place. Sometimes this strategy is created organically in the community (BAYC as pfps or .eth names on Twitter, both help with marketing), other times an organization has a hand in creating it. But without content, your message can’t spread and get out there. If your message can’t get out there, then people won’t hear about you, and if people don’t hear about you, you won’t grow.

To drive home my point, here’s an example: I’ve created a “cc0 Sunday” series, which goes over the news in the cc0 universe from the previous week - funded with the NounsDAO prop.house.

In just the second week, I had people reach out after winning a lilnouns auction, telling me they learned about the DAO through my cc0 Sunday series on YT. Content works. It’s one of the best ways to attract creatives, builders, and founders to the DAO.

So, lilnouns needs someone thinking about content full-time. Right now, there is no content strategy, or one person thinking about media for the DAO. While there are small experiments being talked about, without someone thinking about the lilnouns narrative at large, the energy in the DAO might wane and slowly trickle away (especially in a bear market). In this time, we need to go on the offensive and define what lilnouns are and push a message and be a reminder that we are still here, we are still building. Having someone lead the content strategy, planning and execution for lilnouns is a great way to do it - and I think I’m your guy, here’s why.

Proof of work: who I am + what is my experience

In my past life, I was a molecular scientist, publishing 3 papers. Since then, I’ve founded an ed-tech startup that was used by thousands of university students, transitioned to web2 as a PM and Head of product, and after 6 years made the switch full-time to web3. I have 7+ years working in tech, mostly thinking about product. In web3, I focus on writing on twitter, substack and content creation on YT and podcasts.

In a content creator role, leaning on product management principles to understand what content is necessary, how to manage and delegate the execution of this across teams, and maintaining a backlog is absolutely crucial. This is where my PM background will drive value for the DAO.

Examples of my work

• Written multiple longform threads on Twitter, like (ex 1, ex 2, ex 3).
• Created educational guides on Degen university
• Create educational YouTube videos + podcast called “Daily Degen”
• Create weekly videos on the happenings in the cc0 universe called “ cc0 Sundays”
• Write a newsletter for Degen University
• Interviewed prominent builders like lilnouner Bflynn (Rabbithole), and Zeneca for the podcast

Proof of stake: why you should trust me to run content at lilnouns

I’m a full-time degen, bull or bear market, I’m here to build learn and grow. Second, I’ve been focused on education in web3 (and more broadly, in my career. Originally, I wanted to be a university professor). Right now, I’m building my name, career and reputation in web3. So, I have a lot at stake, I want to execute well and I think my skill set and focus are right for this role in lilnouns.

What I will do during my tenure as Chief content creator

There are two types of initiatives I want to tackle over the first 3 months in this role. The first are 1/1’s the other are ongoing content. My priorities will be to execute and deliver the 1/1 content based on the timeline proposed. Beyond that, I will start to tackle the content requests backlog.

1/1 content

1/1 content is meant to be evergreen content. Once these are made (and made well), they will serve thousands of people for weeks, months and years going forward. The goal for this content is to front-load the effort and cost so that there is a long-term return. Think of it the same as you would a website update: invest in design, content, and web development and the website will serve you for years to come.

1. Educational onboarding series - To help grow lilnouns and attract more people to the DAO and the movement, I will create a series of educational videos that gets people onboarded onto DAOs. This series will be for people that understand web3 and crypto at a beginner level but haven’t gone down the rabbithole. We’ll explain the absolute basics to be thorough (metamask, safety, interacting with web3 websites), to interacting with lilnouns, placing bids, and understanding to read proposals, and submitting their own proposals). These videos will be the first entry point to the lilnouns universe, so it’s important to leave a great impression.

   Chapter breakdown

   1. Chapter 1 - What is web3 and where do DAOs fit into it
   2. Chapter 2 - The different kinds of DAO structures
   3. Chapter 3 - The nouns/lilnouns DAO structure and the benefits
   4. Chapter 4 - Getting started with web3 101: an overview of metamask, crypto exchanges, uniswap, NFTs)
   5. Chapter 5 - Getting started with web3 102: web3 security best practices, avoiding scams
   6. Chapter 6 - Getting started with lilnouns: how to bid (and win) an auction, how to read proposals, how to submit your own proposal
   7. Chapter 7 - Getting involved with the DAO - how to understand and navigate lilnouns discord channels

2. cc0 culture onboarding Series - There are two parts to being onboarded to a DAO (and broadly, web3) properly. The first is education in the technicals, which is what the first series will cover. The second (and arguably just as important) is explaining the culture and ethos of web3, DAOs, cc0, and nouns. cc0 can be unintuitive to understand and the thesis of lilnouns rests on this concept. This and other concepts, as well as historical examples of what DAOs can achieve, will be part of a second series I will produce, focused on educating everyone on the culture of the nouns ecosystem.

   Chapter breakdown

   1. Chapter 1 - The history of cc0 and why this matters
   2. Chapter 2 - Seizing the memes of production with cc0
   3. Chapter 3 - The power of memes + how they impact markets
   4. Chapter 4 - The singular goal of nouns ecosystem: proliferating the meme
   5. Chapter 5 - Who can get involved in the mission and how to do so
   6. Chapter 6 - Nouns + DAOs: the vehicle to full-time work in web3

3. Lil Nouners initiation package - A short one-pager notion page of everything someone new needs to know when they first win a lilnoun. From where to go to find certain information, how to get involved in proposals, and how to submit your own. This will be linked to when lilnouners win an auction and join.

Ongoing engagements

1. Lilnouns cc0 hour season 1 - a weekly 1 hour podcast / video series with cc0 builders, thinkers, leaders in the space. The focus for season 1 will be to highlight builders and creatives in the lilnouns DAO. People with interesting backgrounds, rich history of creative work, and a good story to tell will have their chance to be highlighted to the lilnouns and cc0 community at large. The expected timeline to start this initiative is end of July, and so the scope includes 10 episodes total (with the possibility for follow on funding to continue the series into season 2).

2. Maintain and prioritize a content backlog - In product management, you keep a pulse on what your customer’s needs are and father feature requests in a backlog. In the same way, if the content is a product, then there will be a backlog of ideas based on the community’s needs. I will actively gather this, and prioritize this for execution. This will also serve as a database for currency content needs by the community, should anyone want to submit a proposal on-chain for content.

Proposed compensation

I’m proposing that I am compensated $50K* paid over 3 months in USDC (via stream). This covers the work period between end of June to end of September. The first payment of the stream starts if the proposal is passed, and subsequent payments are issued 30 days after.

• The equivalent of $60k (to absorb potential volatility in ETH from time period between submission and execution) will be sent to the lilgrants multisig wallet (operated by lilal409 and lil world), convert $50k worth of ETH to USDC, set up the stream on sablier and the remaining ETH will be sent back to the DAO.

Contributor compensation

With the vast talent available in lilnounsDAO (graphic, video, motion graphics, editing), efforts on helping with content should be rewarded. To encourage and compensate lilnouns that contribute towards content created in this proposal, the lil nouns small grants will be able to cover the compensation the same day the pieces are delivered.

I think this is a fair rate for the following:

• I have an established immediate history of executing well-made content (twitter, writing, YT videos)
• This rate is in line (a bit lower) on an annualized basis with what I was offered for content leadership role which I turned down in February - valuation was based on my experience in PM and success with content thus far
• I am bringing 7+ years of product management experience, part of which includes running a content-focused ed-tech startup
• This is a full-time 3-month effort.

Timeline

The main outcomes can be seen per month. What’s not explicit in this calendar view is the time spent booking guests + editing the podcast in months 2 and 3. What’s shown is the release schedule.

Thank you for reading and your consideration. Hoping to make a splash here as your new chief content creator in lilnouns.

• atareh.eth