Lil Bevs ⌐◨-◨

TLDR;

Proliferate & Onboard People To Lil Nouns Through Lil Bevs Proposal: Lil Bevs - A Lil Event Beverage By Lil Nouns Location: Proliferate Lil Bevs Through Australia With Future Expansion Into Other Regions Audience: Attendees of Crypto, Blockchain & Web3 Events Throughout Australia. Team: 87Bones, Bixbite, Weekday Design.

Overview

Lil Bevs are mini 255ml canned beverages that will be offered as drink options at Crypto, Web3 and Blockchain events throughout Australia with the initial launch in Melbourne.

Melbourne has recently gained recognition as a thriving hub for the Nouniverse, with many active community members fostering the growth of Nouns, Lil Nouns, and various SubDAOs. Additionally, Australia has witnessed the successful execution of numerous Nounish initiatives, including Gnars DAO, Nounish Studios, NFT Fest Aus, NFT Melbourne, and Nouns Deli.

The Ask ⌐◨-◨ Phase 1

8 Eth To Launch The Initial Proof Of Concept For Lil Bevs, This Will Include The Following:

• Brand Development
• Recipe Creation (Launch with 2 flavours)
• Product Mockups
• Custom Canning Equipment For 255ml Cans
• Manufacturing of 2 Lil Bevs Recipes
• Logistics & Distribution
• Lil Bevs Marketing Materials For 5 Local Events: Oshi Gallery, Nouns Deli, Upside Down DAO, NFT Melb, NFT Fest Aus (shirts, stickers, posters, koozis)
• Marketing Campaign leading Up To The Launch of Lil Bevs
• Nouns Tap Technology NFC Stickers. (To Track Data From Cans)
• Gathering Content & Data To Present In Phase 2

**Phase 2 ⌐◨-◨ **

In order to scale and expand Lil Bevs we will be seeking funds from NounsDAO to support the growth of Lil Bevs. This phase will allow us to purchase additional equipment and manufacture larger runs of flavors which will help decrease the cost per unit and increase our profit margins. This phase will be the final ask for funding and allows us to achieve self sustainability and give back a percentage of profits to both NounsDAO and Lil Nouns, helping to sustain the flywheel.

The Team ⌐◨-◨

• 87Bones
• Bixbite
• Weekday Design

87Bones is an enthusiastic member of the Nouniverse, actively participating in a range of Nounish initiatives such as NFT Fest Aus, Nouns Video Contest, Catering ‘Nouns x PizzaDao’ Melbourne party, NFT Melbourne, Nouns Deli, and now Lil Bevs.

With a combined experience of over 30 years in hospitality and beverage production, Bones and Weekdays bring valuable expertise to the table. Bixbite is an engaged member of the Lil Noun community and a committed Lil Rep, actively contributing to the expansion of the Nouniverse through real-world initiatives.

Lil Bevs Project Details ⌐◨-◨

1. Design and Development: We will allocate a significant portion of the funds towards designing the branding and packaging for Lil Bevs This will include collaborating with graphic designers, illustrators, and marketing professionals to create a visually appealing and eye-catching product that aligns with the aesthetic of Lil Nouns.
*Can design subject to change with Lil Nouns’ logos.

2. Production: Our team will work closely with beverage manufacturers to produce the initial run of Lil Bevs in 255ml cans, ‘Lils’. This first run will consist of two different beverages: a beer and an alcoholic mixer. These options have been chosen to cater to a diverse range of preferences and ensure broad appeal.

3. Proof of Concept: We will actively participate in multiple IRL events across Melbourne, strategically placing Lil Bev’s in the hands of attendees. Through this approach, we aim to gauge user feedback, measure demand, and gather valuable insights to refine our product offering.

Timeline ⌐◨-◨

If our proposal is approved we will execute the following timeline:

Week 1-2: Finalize Design & Product Mockups Week 2-3: Finalize Recipes For 2 Lil Bevs Flavors Week 3-5: Begin Production Week 4-5: Launch Marketing Campaign Week 5-6: Receive First Run of Lil Bevs Which Will Be Stored At 87Bones Brewery Until Event Distribution Week 6-7: Launch Lil Bevs At The First IRL Event In Melbourne, Australia - Target Is Nouniversary Event.

Goals ⌐◨-◨

By Implementing This Proposal, Lil Bevs Aim To Achieve The Following Outcomes:

1. Onboarding and Encouraging Builder Engagement:
Lil Bevs aims to ignite ideas and inspire individuals to develop their own proposals during these IRL events. We believe in the power of community involvement and want to encourage builders to actively engage with the DAO and explore the possibilities within it. Lil Bevs hopes to serve as a captivating talking point, a conversation starter, and a catalyst that sparks innovation for Lil Nouns.

2. Enhanced Lil Nouns Engagement: The presence of Lil Bevs at IRL events will increase the visibility and engagement of Lil Nouns, strengthening their integration into the physical world and fostering an interactive experience for event attendees.

3. User Feedback and Iteration: The IRL events will provide an opportunity to collect user feedback, enabling us to refine and improve the Lil Bevs based on consumer preferences and demands.

4. Brand recognition and expansion: Through effective marketing and promotion, Lil Bevs aims to generate brand awareness, both within the local Melbourne community and the broader digital culture. This will create opportunities for expansion into other markets and event destinations, collaborating and innovating, further propelling the success of Lil Bevs and the overall Lil Nouns ecosystem.

Thank you for reading and considering our Lil Bevs proposal. If you have any questions, please don’t hesitate to reach out to our team. We are excited about the opportunity to bring Lil Bevs to life for the DAO.