Lil Nouns DAO

tl;dr

We would like to request 3.2 ETH + 7 Lils to collaborate with Jon Vlogs - one of the largest content creators in Brazil - to introduce Nouns to millions of people by creating a viral online challenge using Noggles AR filter.

Description

As we understand how important it is to spread the meme, it’s easy to understand that the Creators Economy is an essential part of this mission for Nouns. This industry plays a big role when it comes to gathering attention, community engagement, and awareness for whoever is building there.

That being said, with this proposal we will:

Onboard the perfect fit partner to the Nouns ecosystem, connect his huge audience to our community, and bring a lot of results and awareness for Lil Nouns.

The name is Jon Vlogs and he can’t wait to start collaborating!

You may recognize the name from a collab he did with the Nouns e-sports team where he streamed for more than 3k concurrent viewers on Twitch!

He is one of the pioneers as a content creator in Brazil for the past years and his history is a source of inspiration for fans and creators who are always looking to reinvent themselves.

Jon Vlogs creates content in a lot of different verticals like lifestyle, gaming, reacts, IRL, etc and he’s literally growing on all networks, at a time when many influencers are losing followers.

He achieved 28 million views only in the last 8 days on his TikTok “Clips Channels”. All of this content is edited and “recycled” from the live streams and delivered to the audience in a shorter format.

Numbers

Followers

• TikTok: 3.3M followers + 20M likes
• Instagram: 6.2M followers
• YouTube: 6.8M subscribers
• Twitch: 1.3M followers
• Twitter: 497K followers

Views - only in 2023

Instagram - stories

• ~1.4M views (average)

YouTube - videos

• +13M views

Twitch - live streams

• 6.7k CCUs (Average Concurrent Audience)
• ~2M hours watched
• +280 hours transmitted

Curious to see how we are going to leverage Nouns content using this HUGE audience reach? Check it out 👇

The idea: create a weekly TikTok challenge where the audience will need to post a creative video - inspired by Jon’s lifestyle content - using the noggles AR filter, and post it using our campaign hashtags: #NounishClip and #NounsJV.

Our goal is to show his audience what it means to be nounish. They can teach and learn, do good and help others, and be funded to proliferate while having fun throughout the process.

Every Wednesday for two weeks, Jon Vlogs will then react in live stream on Twitch for thousands of people, reacting to the best of the Weekly Nounish Clips and then choosing the top 3 winners.

He has 1.3 million followers on Twitch. We’re talking about ~2-8 hours of Lil Nouns brand being exposed to an audience of 6.7k CCUs (Average Concurrent Audience). Twice.

The game changer: using the live streams as an educational tool to onboard people to the Lil Nouns ecosystem and help them understand more about how to engage with Nouns.

No doubt Lil Nouns is the best entry point for Nouns and that’s why each winner (total of 6) will receive a Lil Nouns NFT alongside a nounish merch box with classic items made by Bigshot Klim. They’ll learn how to create a wallet and join our community, and they will learn about governance and the amazing things we’re doing.

Measuring success: we’ll create a landing page for the campaign, with educational information about Lil Nouns. We’ll use either the live streams and the social media posts to drive traffic to it and UTM variables to track it. Custom POAPs will be distributed during the live streams as well due to collect data for the future.

We are talking about educating millions of people and showing them the amazing things we’re doing. Teaching them about Nouns and how they can join us. Powered by Lil Nouns.

Deliverables

Budget

We see it as a huge opportunity and just the beginning of an amazing story between one of the most successful creators in Brazil and the whole Nouns ecosystem. He is very excited about this and can’t wait to start!

Team

@jonvlogs Luan “Jon Vlogs” Kovarik, is a gaming/lifestyle content creator that lives in São Paulo, Brazil. Jon started creating VOD content in 2016 when he used to live in the US and record how was the lifestyle of a Brazilian in America. Since then, his unique goal is to show his community a world they would not be able to see by themselves. He quickly transitioned to become a streamer and an all-platform/format creator. He’s placed a top 5 IRL Twitch Streamer in Brazil and is averaging 1M views per story on Instagram. His secondary Tiktok has summed 115M views in 2023. Instagram | YouTube | TikTok

@joaocsb In crypto since 2017 and one of the most prominent leaders of the gaming industry in Brazil. Currently Co-founder of bayz, one of the largest Community Builders/Publishers of web3 games in Latin America and official representative of ‘The Sandbox’, in Brazil. Led one of the largest eSports organizations in Brazil, former Head of Innovation and Mobile Gaming at INTZ. Lecturer and Mentor of programs such as Startup Weekend, FRST Falconi and Gama Experience, as well as making the Forbes Under 30 2022 list. Instagram | LinkedIn

@eusoujp Motion designer and content creator. In crypto since 2021. Nounish builder for 9 months now, involved in projects such as The Noun Square Brasil, Encontre o adesivo, Nouns in Rio, Nouns Brasil, internatioNouns, and others. Lil Nouner and Lil Rep. Instagram | TikTok