Lil Nouns DAO

Description

The Twitter Impact Program is a proposal to customize a tool for the Lil Nouns ecosystem that has already been created + battle tested by a number of communities including DeadHeads, Moonrunners, Okay Bears, and more.

Click Here To See Example Campaign/Leaderboard - this will be custom built for Lil Nouns

The Twitter Impact Program amplifies community involvement on crypto-twitter and ranks users making the biggest impact. Distribute fun rewards to top performers while maximizing brand awareness.

TLDR

This proposal is to run a trial, month long Twitter Impact Program from December 1st, 2022 to December 31st, 2022. The Twitter Impact Program rewards Twitter users for creating content that increases Lil Noun Brand Awareness in an organic way.

Benefits

• Increase Engagement On Twitter
• Grow Brand Awareness Organically
• Gamify Crypto-Twitter
• Reward the Lil Nouns Community
• Encourage Your Biggest Supporters To Be Loud About Lil Nouns

What does the tool measure?

Twitter engagement! Our proposal is to create, and manage, a month long campaign for the Lil Nouns community - this campaign will start December 1st, 2022 and run through December 31st, 2022. This campaign will rank twitter account activity relative to filters set by our team (usually done via tracking mentions and/or hashtags).

We have an internal algorithm aimed at rewarding authentic content (not spam).

This pushes the community to create thoughtful content to spread the word about Lil Nouns.

The Goal is to influence High Value content creation - and reward it!

As the Lil Nouns community creates content they will also learn that thoughtful tweets naturally create more engagement compared to spam (ex. Threads, High Quality Videos, Etc.)

Leaderboard

The leaderboard is where participants can see their current ranking during the current campaign.

The leaderboard also outlines all relevant campaign information:

• Description
• Start/End Dates
• Rewards!
• Filters we look for on Twitter

You do not have to own a Lil Nouns NFT to participate - this encourages new members to become some of the biggest supporters.

How do we know if it’s working

Since posts will be made from individual Twitter accounts there is not a single way to keep track of engagement and brand awareness. The Leaderboard is an excellent way to track account activity of multiple users, but it has limitations - as any marketing method does.

A metric trackable from the main @lilnounsdao that is most telling will be mentions

For example, the DeadHeads Team ran a campaign with the following results -

5,669 mentions during the Twitter Impact Program

4,549 mentions after the Twitter Impact Program

Actual numbers from the Lil Nouns campaign will be different, and data will be presented after the initial campaign to support future Twitter Impact campaigns.

Rewards

Reward the Lil Nouns community and create friendly competition. Use rewards from within our own ecosystem, or add in rewards from other communities to cross pollinate awareness.

To begin, this proposal will reward the community with Lil Noun NFTS. In the future there will be opportunities to include a number of other rewards!

Funding Model

Participant Rewards: 1 ETH

1st Place: 3 Lil Nouns 2nd Place: 2 Lil Nouns 3rd Place: 1 Lil Noun 4th Place: 1 Lil Noun 5th Place: 1 Lil Noun

Team Compensation: 3 ETH

• Onboarding + Setup
• Initial One Month Campaign Management
• Upkeep, Awareness, Content Ideas, and Best Practices
• Community Engagement
• White Glove Support

Total

• 4 ETH

Conclusion and Future Outlook

Think of this as an initial trial run to determine engagement and brand awareness increases. Future campaigns will have separate proposals based upon lessons learned during the first rollout.