Unlock Protocol

Proposal Background

Unlock Protocol is already active on many channels to distribute awareness of the Protocol and its functionalities. Yet LinkedIn, the most popular channel these days to gain the attention of more Web2-anchored businesses and communities, is not being utilized. With this proposal, I want us to put out an application form for trusted individuals who see themselves running exclusively the Unlock Protocol LinkedIn account to grow our audience in this dedicated space filled with professionals from various fields to gain attraction in a space we might have neglected so far.

In the following section, I describe how I see this working, from applications and reviews to final execution. Let’s go!

Introduction: Unlock Protocol stands at the forefront of decentralized access control, offering innovative solutions for memberships, subscriptions, and events through blockchain technology. Despite its significant achievements and potential, our presence on professional networks like LinkedIn is currently untapped. This proposal outlines a structured plan to rejuvenate Unlock Protocol’s LinkedIn account, aiming to enhance visibility, engage the community, and showcase our accomplishments and developments.

1 | Management Selection Process

Objective: Identify and select a trustworthy individual (ideally from the community) with a strong understanding of Unlock Protocol, excellent communication skills, a passion for blockchain technology, and a track record in handling social media accounts to manage the Unlock Protocol LinkedIn account.

Selection Process: A process needs to be defined to select such a capable individual. I propose the following:

• Call for Applications: Open a submission period of three weeks where interested individuals/ community members can apply for the role. The announcement should be published on all available platforms including a paragraph post.
• Applicants should submit a brief overview of their experience with social media management, particularly on LinkedIn, along with a sample post they would want to create for Unlock on LinkedIn.
• Evaluation Criteria: // Understanding of Unlock Protocol: Demonstrates a deep understanding of our technology, mission, and community. // Social Media Expertise: Proven experience in managing LinkedIn accounts, especially for technology or blockchain-oriented organizations. Creativity and Engagement: The ability to identify compelling content from our existing sources that aligns with the LinkedIn audience and can be explained in a fresh way that is more suitable for the platform. // Strategic Vision: Clear, innovative ideas for leveraging LinkedIn to enhance Unlock Protocol’s visibility and community engagement.
• Selection Committee: To finally select the person who will handle the Unlock Protocol Social Media, we should form a small committee comprising DAO members to review applications and select the most suitable candidate based on the outlined criteria above.

2 | Responsibilities and Content Strategy

Objective: Ensure consistent, engaging, and informative content on Unlock Protocol’s LinkedIn account, reflecting our achievements, updates, and community endeavors by linking to product information and highlighting individual members.

Responsibilities:

• Curate and post regular updates about Unlock Protocol, provided by Unlock Labs and Unlock DAO, including technical developments, partnerships, event participation, and major milestones.
• Highlight stories from the community, showcasing how users and partners leverage Unlock Protocol in novel ways by sourcing from existing pages such as Paragraph.xyz and Unlock’s blog as well as showcases.
• Engage with our audience by responding to comments, facilitating discussions, and expanding our network on LinkedIn. All relevant connections should be brought to the partnership team at Unlock Labs.
• Collaborate with the Unlock team and DAO to gather insights and content worth sharing.
• Monthly update on the performance of the LinkedIn account and manual addition of the statistic overview to the DAO Actions Protocol.

To state this clearly, I don’t expect the responsible individual to create new content from scratch; rather, I would suggest they distribute and share already existing content with their own words and on-brand that are suitable for a platform like LinkedIn and its native audience.

3 | Compensation and Performance Evaluation

Compensation: I suggest rewarding the selected individual with 50UDT/ month. If and when growth can be traced, I suggest we use the following milestones to provide bonuses to the individual who is responsible for the accounts growth:

Bonuses for threshold reached (one time):

• 500 - 1000 followers: 100UDT
• 1000 - 2500 followers: 150UDT
• 2500 - 5000 followers: 200UDT
• 5000 followers: 250UDT

With this scheme, I want to gamify the goals of this work into achievements and hope the responsible individual will see this as a desirable challenge.

Performance Evaluation: To ensure the work is being done, we should have two parameters in play: A monthly growth report submitted by the responsible individual that indicates growth for the following parameters: // Followers // Engagement rates (likes, comments, shares) // Content posting frequency. // Qualitative measures such as audience feedback if it stands out

Note If we don’t see any growth after regular postings in three months, we should reconsider whether this role is required.