Threshold Network

Vote type:

Token holder DAO Snapshot with a 5-day vote period

DAO-elected representative sponsors:

John Packel, @MrsNuBooty, @Vict0r, @ZeroInFo56, @nico186, @beemeeupnow

tl/dr:

A lot effort is necessary to both coordinate and execute the work that Marketing Guild sets out to accomplish with its OKRs and budget As Threshold DAO’s needs and requests for marketing support have grown, we have tried various ways of fulfilling this through the guild’s committee members, supplemented by both compensated (temporary) and uncompensated “extra hours” from members This has led us to this request for an ongoing 30-hour/week role to lead these efforts We originally planned to include this role in TIP-49 (Restructure the Marketing Guild Committee) but then agreed with feedback that it was worth breaking out into its own detailed proposal (thanks, Will) Timeline:

5 days for comment / discussion on this proposal token holder DAO Snapshot with a 5-day vote period Who Is Involved:

Threshold Marketing Guild, Threshold community and Threshold work token holders

Detailed Summary

Threshold’s Marketing Guild has tried a number of approaches over the last 15 months to execute on marketing activities while also providing oversight over funding provided by the DAO. The current Marketing Guild Committee agrees on the need to separate the oversight and execution roles, making the former more conducive to the bandwidth most members have, while continuing to improve on the latter by prioritizing, commissioning and compensating contributors based on value and impact, rather than fixed monthly compensation. TIP-49 (Restructure the Marketing Guild Committee) addresses the former plus structure for that latter, while this proposal addresses continuity for the latter.

The section “FUNCTION 2: Execution on Guild OKRs” in TIP-49 outlines 3 principles that will drive how we go about getting guild work done in the future:

Prioritize & assign work based on expected impact in driving Threshold’s mission Source multiple types of contributor to make the MG more productive & resilient Compensate contributors based on achieving projects’ results These will require bi-weekly sprint planning plus a retrospective that informs the next sprint plan, soliciting proposals from marketing/communications professionals, developing a process that delivers the best impact/price with the least amount of overhead/administration, developing rubrics to evaluate work output compared to what was commissioned and measure the impact, and larger projects will need retrospectives for improving our process.

Thus we need a highly trusted and capable person to manage this process, as well as to execute on the aspects of the MG’s critical core work streams (detailed below) that are most efficiently delivered “in house” and/or can’t wait for another contributor to be sourced, commissioned and evaluated.

In terms of execution, the scope of this role would cover 4 primary areas, with the primary activities noted below each:

Social media

Leading and aligning with stakeholders the strategy for putting our assets to best use Promoting the Threshold brand, its products and campaigns Continuing to engage Threshold in relevant discussions and with influential accounts Partnering with the Keep, NuCypher & thUSD teams on tactics Aligning with Eugene on Wrapped Tour (and subsequent efforts) & posting threads Aligning with Ryan on Threshold Access Control content & promotion Content creation

Aligning with Keep, NuCypher & thUSD teams on content & messaging Drafting the Threshold Time newsletter content twice per month Aligning with NuCypher & Keep marketing on blog needs & commissioning writers Creating shorter videos & commissioning production of longer ones as needed Creating and coordinating content for Community Calls & editing/publishing recordings Supporting Threshold documentation updates Working with token tracking sites to update Threshold/product messaging Supporting Threshold AMAs Events/campaigns/sponsorships

Supporting stakeholder alignment on Threshold event strategy & budget Supporting/coordinating alignment on event messaging & resources Coordinating and aligning event strategy & logistics (booth, hackathons, etc.) Creating & executing campaigns supporting Threshold’s brand, products & initiatives Recommending to MG Committee potential sponsorships Guild infrastructure

Continue to enhance alignment and support other guilds on cross-functional projects Continuing to add and maintain Threshold’s Notion pages for internal & external use Sourcing proposals from marketing/communications professionals for outsourced work Developing and maintaining rubrics for evaluating outsourced work Supporting the MG Committee with its quarterly budget requests Attending monthly MG Committee meeting & brief committee members on decisions Research & recommend community engagement tools (e.g., Sobol) We recommend that Threshold DAO contract with Ashley (MrsNu) for a 6-month renewable period working 30 hours/week at the $85/hour rate the MG Committee has aligned on and approved for contractor in the past.

Ashley is a Threshold “OG” community member (going back to NuCypher), she is a positive and helpful voice everywhere Threshold is being promoted and discussed (Twitter, Discord, Notion, YouTube, emerging Web3 platforms, etc.), and she has proven her value by contributing more to the Marketing Guild’s output over 15 months than anyone else.