Nounify Korea - stamp collection campaign

Proposer note: I am happy be helping @fiveoceans_dev, @jheeart_nft, and @_duckhead get this onchain. I think this is a fun, sort of grassroots, small-is-big proliferation effort from a team that is highly committed to Nouns and has done quality work in the past.

TL;DR

• We propose to launch a stamp-collecting campaign to nounify Korea.
• Our primary objective is to establish Nouns as a prominent pop culture brand.
• By collaborating with coffee shops and utilizing Nouns’ CC0 content, we can maximize Nouns’ exposure and provide incentives for fans.
• To achieve this, we kindly request $65,000 or around $4,600 per location to promote nouns at 10+ coffee shops, 2 retail stores, and 2 art galleries over the next three months.

Description

We have observed the success of Nouns’ flywheel in Brazil, China, Japan, and other communities. We propose to launch activation campaign in Korea in collaboration with ten authentic coffee shops. This campaign aims to educate people about nouns and engage them in the process. Participants will collect noggle-stamps and have the chance to earn stylish nounish t-shirts as rewards.

Our team firmly believes in our energy and talent to establish Nouns as a prominent pop culture brand in Korea. The campaign will span three months, during which people will receive noggle-stamps with their coffee purchases. Once they collect 10 stamps, they can exchange a coupon card for a nounish t-shirt.

To ensure widespread exposure, all coffee shops will display posters, t-shirts, and magazines featuring on-chain proposals. Furthermore, these t-shirts will be available for purchase at retail stores and art galleries. We are committed to creating high-quality t-shirts using nounish cc0 content, with additional approval from the artists involved.

For the successful activation of the nouns community in Korea and the promotion of Nouns in 10+ locations over three months, we kindly request $65,000 in funding.

The stamp collection campaign

The campaign will focus on creating visibility, engaging local community, and establishing a loyal fan base. The coffee shops will become a place for people to gather and learn about nouns through arts on t-shirts and information in magazines.

Coupon cards featuring nouns will be distributed at the coffee shops’ counters. We anticipate each coffee shop to distribute around 50-30 coupon cards daily, totaling approximately 27,000 cards throughout the campaign. In our focused campaign, we will give out special coupon cards that need only 2 stamps to people who are interested in blockchain and NFTs through our network of friends.

T-shirts

T-shirts will be placed in highly visible areas at coffee shops. We’ll use Nouns’ cc0 content to create a beautiful collection of t-shirts. Our goal is to pleasantly surprise everyone with the quality and spirit of nounish artworks. These t-shirts will be made from scratch specifically for this campaign from high-quality materials and tailored in various styles for both men and women. Each label and tag will feature Noggles and links to Noun’s homepage and Twitter account.

We will strategically strive to get the t-shirts in the hands of pop stars, actors, musicians, and models.

The t-shirts will be the same as those for prop173, ‘Sail in NY,’ that received praise from the community for their quality.

NOUNS.WTF magazine

We propose creating a NOUNS.WTF magazine as a powerful marketing and storytelling tool to convey the campaign’s message. The magazine will be cost-effective to design using Canva templates and nounish CC0 content. The magazines will be distributed at partner coffee shops and serve as a guide to NounsDAO.

The magazine will feature articles about:

• campaign
• t-shirt collection
• top on-chain proposals
• nounish subdaos
• overview of government clients.
• We invite individuals and subdaos to contribute to the magazine’s creation. Contact us on Twitter to publish an article or a post (Nouns Seoul).

Coffee shops and other partner properties

We are going to collaborate with authentic coffee shops around Seoul. Here are the links to coffee shops located in popular areas such as Jeongno, Itaewon, and Sinsa. Additionally, we are going to sell t-shirts at popular Fashion and lifestyle goods stores and art galleries.

As of now, we onboarded three coffee shops, one retail store, and one art gallery. We can rest of the partner properties recruited in no time.

Why Korea

Korea is known for its collection of cool nounish items, ranging from sailboats, resin toys, and children’s books to motorcycles. In line with this, our goal is to unite and provide a firsthand experience to an increasing number of Nouns’ fans. We believe that the timing is ideal to launch a nounish campaign, aiming to showcase the beautiful aspects of Nouns’ art, culture, and governance. This initiative will not only attract a larger base of devoted fans but also facilitate the discovery of new nounish memes and contribute to the advancement of nounish culture.

Timeline

The campaign is scheduled to commence in July and continue until October. The team estimates that it will require approximately 3-4 weeks to complete all the necessary preparations. 1 week - legal matters 1 week - coffee shop recruitment 1 week - decorations/logistics 3 weeks - manufacture 2,000 t-shirts 3 weeks - design and print NOUNS.WTF magazine

The team

1. Fiveoceans_dev t-shirts manufacturing and distribution
2. Morph - legal matters and work with coffee shops.
3. Jhee NOUNS.WTF magazine
4. Duckhead coffee shops decorations

Budget

$35,000 - manufacture 2,000 t-shirts (custom tags with noggles, different styles, artwork press, packaging) $10,000 - coffee shops’ rental fees (10 coffee shops, 3 months, $330 per month) $4,000 - NOUNS.WTF magazine design and printing $2,500 - logistics & storage (Ex. 100 t-shirts weight 22 kg or 48 pounds) $2,500 - legal, tax, signing contracts with coffee shops, outsourcing company’s fees to conduct business etc $3,000 - decorations $300 per coffee shop (10 t-shirt stands, 100 posters, 10 noggle stamps, 27,000 coupon cards, and others) $2,000 - photo & video production to document progress and share on SNS $6,000 - team’s compensation. Four people working with coffee shops, designs, and coordinating campaign.

Total $65,000

Nouns-Seoul multi-sig 0xFA85bcbDcDAE9113E81C8e0eC25DA9600c73a625