ShapeShift

Abstract As a product-centric DAO, a well-resourced Product Workstream is vital to our success. The Workstream will be accountable for a number of activities which are critical to the DAO’s ability to delight users, grow the FOX ecosystem, and achieve its mission. This is a proposal to officially establish the Product Workstream, fund the workstream’s anticipated budget through December 2021, and appoint @CAO as the workstream’s interim leader.

For a video version of this proposal, check out the recording or the slides from the Product Workstream Kickoff call on 8/16/2021.

Motivation ShapeShift is fortunate to have a talented and experienced Product & UX Design team, many of which have worked happily together for several years. The team is excited about the transition to a DAO and interested in continuing to invest their energy into ShapeShift’s products full time. They’re also excited about breaking down the borders between themselves and the community, inviting members of the community that are interested in contributing to apply to contribute full time, as-needed, or informally. Funding this workstream will ensure that the ShapeShift DAO can retain the extraordinary talent that ShapeShift has already scouted and cultivated while also ensuring the team can expand and fulfill the growing product and UX needs that ShapeShift’s product development demands.

Specification Mission Design and execute the optimal product roadmap for achieving the mission and goals of the ShapeShift DAO.

Goals

1. Curate and propose a product roadmap based on research, user feedback and behavior, and informed vision that aligns with the mission and goals of the ShapeShift DAO
2. Provide feature specifications (including goals and success metrics), UI/UX designs, project management, and applicable front-end development for all features prioritized by the ShapeShift DAO
3. Represent the ShapeShift DAO’s product suite, roadmap, and workstream and act as a repository of knowledge
4. Ensure the delivery of prioritized features on time, under budget, and according to the acceptance criteria defined in each feature spec
5. Assist with one-off community projects as needed, and make sure all projects executed by the workstream and outside the workstream are on brand and pass usability

Success Metrics

1. Define and propose a roadmap that is accepted and funded by the community
2. Features on the roadmap are delivered on time, on or under budget, and according to the acceptance criteria defined in each feature spec
3. The KPIs specified in each feature are tracked and reported to the community
4. Growth in DAO revenues

Budget Total Funds Requested $338,478 Detailed budget

If this proposal passes, the equivalent amount of FOX will be transferred from the DAO’s treasury to the Product Workstream on Colony. Because the budget is denominated in $USD and FOX is a volatile asset, any decreases in FOX price will warrant additional transfers of FOX from the DAO to the Product Workstream on Colony to ensure the workstream has enough FOX to cover its budget.

Benefits If this proposal passes, the DAO will receive the following specific deliverables and services which are integral to its success:

Proposed feature roadmap encompassing the following products the DAO: ShapeShift Mobile, current web app (beta.shapeshift.com), new open-source web app, shapeshift.com, and other products the ShapeShift DAO launches Feature specs for prioritized feature including goals, success metrics, and acceptance criteria UI/UX designs for each prioritized feature Front-end development where applicable Reporting on product KPIs and feature success metrics

Drawbacks The main potential risk is whether cost/benefit of a product workstream will be worth it to the DAO’s bottom-line in the long term. To mitigate this risk, only 4 months of funding are being requested, the product workstream will continue delivering early and regularly, and the funds will be managed on Colony and can be revoked by the DAO in a worst-case-scenario.

Vote Yes: You support establishing the Product Workstream, appointing @CAO as interim workstream leader, and funding the workstream’s anticipated 2021 budget of $349,311. If this proposal passes, the equivalent amount of FOX will be transferred from the DAO’s treasury to the Product Workstream on Colony.

No: You do not support establishing or funding the product workstream.