ShapeShift

1. We FOX’ed Up fund

2. Summary - The Customer Support team would like 10,000 FOX allocated (2k per leader of support) to the workstream to use as a retention tool, starting March 1st. The 10,000 FOX will be sent to Workstream Leader, @cryptohmeg, to use until funds need replenished or we sunset the campaign.

When agents report a user has had a bad experience, the support leaders can use their discretion on sending the customer some FOX to ensure we retain the user. (The avg in the past has been 50-100 FOX)

Additionally we’ll need ETH to fund the gas for this particular campaign. This campaign could very well continue into the next proposal, but considering this is small amount. I’d like to request 0.50 ETH or the equivalent in USDC (from the DAO treasury). Any unused funds will roll over into the next period. More than likely, we can use a shared vault/shared wallet for this purpose (which I know can seem like a security issue, but for this amount of money I believe the convenience and amount outweigh the security fears).

3. Abstract - We’d like to add some lightness to the campaign by calling it “We FOX’ed Up” and use that language when talking to customers. It’s widely known that sometimes, things just go wrong. While we explore all of the corners of the ShapeShift DAO possibilities, surely things will go awry. When they do, we can use this campaign to let users know we are sorry for the mishap and try and compensate them for the bad experience.

Pending the success of this ongoing campaign, we’ll request more or less funds in the future.

4. Motivation - We want to make sure we have additional tools in our back pocket as a support team to retain customers, keep them happy, and delight the crap out of them. Giving my leadership team a way to take control over bad situations (and sometimes good situations) helps everyone.

5. Specification -

• 10,000 FOX + 0.5 ETH or the equivaleent in USDC
• To be used at the discretion of the support leaders
• We will provide a public, view only doc of all of the FOX sends the campaign sends out and a section to follow up with the customer later (or come up with another way to best measure “retention” of the user). Not all FOX sends will be angry customers necessarily and some might be stellar customers that we want to reward. We’ll be sure to note this in the public doc.

6. Benefits -

• Empower Support Leaders
• Retain users
• Creates a decentralized way to disperse “We FOX’ed Up” funds to users.
• Gets more FOX into active users’ hands
• Inexpensive (relatively)

7. Drawbacks -

• The amount we are asking for is arbitrary and may not help as much as we think, thus needing to request more sooner than we think.

8. Vote -

YES: I vote for 10000 FOX + 0.5 ETH or the USDC equivalent to be allocated to the Customer Support Workstream on March 1st

NO: I do not want 10000 FOX + 0.5 ETH or the USDC equivalent allocated to the Customer Support Workstream.