ShapeShift

Summary:

The previous term accomplished significant goals, data reveals that the actions taken by the Globalization Workstream have played a crucial role in maintaining a living Global operation. This proposal ensures Globalization Workstream continuing its work and making further progress in the coming term from Aug/2023 to Jan/2024 (6-months). Globalization Workstream recognizes that both the interface and the API (and potentially other initiatives that prioritize products, engineering or marketing) are vital to the DAO at this time and will spend every effort to actively contribute with cross-workstreams demands.

Abstract:

Globalization was able to laverage DAOs new integrations and services, the development of FOXatars, also introduced ShapeShift DAO to new global audience. We are experiencing growth worldwide and its part of Globalization mission bring and support all non-US users coming to our DAO and platform/website. The Workstream will also bet on KPIs and proposed an Attachment to proposal SCP-141, establishing a new metric setup.

Past term achievements:

• 15k identified MAUs
• Language Support (Translations of the app and the official website)
• Awereness and MKT support
• FOXatar contributions
• Strategic events
• Press-Releases
• Cross-Workstream support

Motivation:

The Globalization Workstream acknowledges the importance of effective communication, community development, and global brand visibility, extending beyond the United States. Expanding into international markets provides opportunities to tap into a larger user base, particularly in countries that prioritize privacy and open-source code, thus positioning ShapeShift tools as a powerful weapon against censorship. With an increasing demand for crypto expansion in Asia, specifically Hong Kong, Africa, and other regions across the globe, the primary objective is diversify the customer user base and identify the best path for DAO international expansion. Goals are achieved through the expertise of our multidisciplinary team, located in Latin America and Europe.

Additional reading: May, 18 - Crypto Adoption is blooming - But not in US or Europe (Cointelegraph)

Specification:

Now that we have identified our user base and their nuances using MixPanel, as well as shared team experiences from the past 6 months, we can focus on promoting effective onboarding practices on top of the user acquisition funnel and narrow the strategies with DAOs objectives.

Ideation Goals

• Pursuit 50k identified MAUs
• A dedicated plan for FOXatars with 78 new assets, tasks, traits, and start campaings based on levels
• Raise a Global donor user base

Attachment to Proposal SCP-141

• New Goal: Addresses questions raised by the community about metrics and KPIs and define a new top level goal:

• Establish a new growth direction for Globalization supported countries in accordance to Portfolio of Bets parameters envisioning international expansion by driving global users acquisition through KPIs oriented funnels. This goal consider major Workstream metrics as success indicator and identify tactics to be adopted during the proposal aiming grow in 140% the Global Weekly Transactions.

	Current	Success	Worst
Global Weekly Trades	250	650	300

• Read the Attachment: https://shapeshift.notion.site/Attachment-to-Proposal-SCP-141-a3aad95ebd7b49a3b9f0b72f39de9957?pvs=4 or use the arweave link

Execution

• Weekly team internal syncs + Other Workstreams sync <> Global team
• Weekly translations syncs and the punctual translations for the official website here
• Every week other Office Hours on Discord with Global WS and Leadership availability for Q&As.
• Document and present bi-monthly internal analytics about Globalization peformance using MixPanel, also researches about global markets and topics of interest at public DAO meetings using external sources
• Continue GitHub activity aiming market fit and Global UI tweaks with Firebomb
• Keep Globalization WS executing cross workstream jobs with Atlan on Design, Guiriba on Copywriting

Team

	Fox	Role
	thesmith - WS Leader	Full time. Responsible for making executive decisions for the team. Acts on all battle fronts along with the co-leader. This profile is extremely communicative and exposed, being able to transit in local markets and establish authority. Should secure and manage the entire WS budget.
	vlad WS Co- Leader	Full time. Performs general management tasks, from contributors to operations. He has a duty to uphold ShapeShift ethos and ensure the ongoing maintenance of the team within the Workstream Leader. He also has as a Leadership profile, being able to perform complex tasks and create strategies for the team.
	firebomb devOps	Part time. Responsible for developing the necessary ecosystem to ensure that our app and landing pages are language-compliant. This involves addressing product and UX aspects and proposing code improvements to enhance functionality. French speaker, Global WS translation flow management.
	jpanam Spanish Coordinator	Full time. Supervises our networks and contributors in Spanish, performs translation and assists in community growth directly by creating content. Spanish team budget management. Availability to regional and international events in Latin America.
	joanna Community	Part time. Available to apply off-the-curve growth strategies. She is focused on developing the Spanish community by managing our Spanish social networks. Joanna is available to regional and international events in Europe being a trilingual speaker: spanish, english and french.
	atlan - Designer	Part time. Dedicated designer with the ability to meet the demands of other workstreams, already performing in this role, and responsible for the artistic conception and production of the FOXatar, Poaps, SM content and more. Atlan also produces assets for our product, such as the FOX Missions page.
	guiriba - Content	Part time. Creates content and editorial lines for our growth actions. He is also the source of Portuguese and Spanish content and during the Q1 started to perform in English content. Guiriba also manages the Portuguese Twitter and coordinates all Twitter Spaces there.

Budget

Monthly Breakdown:

Last Term:

$5,585 USDC / $12,252 USD in FOX / Total: $18,150

Next Term:

$4,850 USDC / $13,300 USD in FOX / Total: $18,150

Drawbacks

This proposal requests funding from the DAO treasury, keeping in mind that the achievement of goals may be impacted by market movements, such as bear conditions.

Benefits

We believe that our goals for global expansion bring benefits to the DAO, as they align with the group’s mission and objectives. The Workstream is actively reducing its USDC request while maintaining a fair and balanced compensation structure. This approach remains the most cost-effective option, costing no more than what a regular single contributor typically demands and delivering a team able to address several demands on DAO’s operations.