Rarible

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closedEnded 4 years ago · Snapshot (Offchain)

Proposal: Branding + UX/UI + Content by FLOC

By 0x70b7...5337bf

Link to forum post: https://gov.rarible.org/t/proposal-branding-ux-ui-content-by-floc/243

TLDR

We want to contribute with our expertise, to develop the Ecosystem of Rarible DAO.

Problem / Opportunity

Rarible.org needs a strategy to address the new organizational objectives that are emerging.

We propose a complete rebranding process, UX/UI, and Content re-design.

Funding Milestones and Payments

Global Proposal: Branding + UX/UI + Content

Milestones & payments:

Phase 1: Workshops + Diagnosis + Benchmark — 15.000€ + 1 month from the start date of phase 1
Phase 2: Brand Story Strategy + Brand Platform + Recommendations + Site Mapping — 15.000€ + 1 month from the start date of phase 2
Phase 3: Naming + Identity + Content Architecture + Wireframing + Visual Design IxD — 15.000€ + 1 month from the start date of phase 3
Phase 4: Corporate Applications + Brand Center + Handoff — 15.000€ + 1 month from the start date of phase 4

Total payment: 62.000€ completed upon delivery of phases.

There is the possibility of assuming payment in crypto (ETH) in counter value with ETH up to 50% of the price in each phase.

Payments to be made to the following Ethereum address: 0x6Af6d6B3fBa247129c32544b53106AB3bb772902 or floc.eth

We consider ourselves independent contractors of the Rarible DAO and will report taxes accordingly. Forms W8-BEN and W9 will be filled out accordingly before funds get distributed to our team. [this is a requirement]

Use of funds

Funds will be used to pay the FLOC team for managing the work.

Business Model

We are a decentralized design studio formed by freelancers (creating our own DAO for next year). We have experience in crypto projects where we have already helped to create great brands such as: MetaFactory, Metacartel Ventures, Bankless, SushiSwap, DATA etc etc. More info: https://wearefloc.com/en/

Team Members

Rana Eshtiagh: Brand Story Strategist- Anti-social media. Track record of 18 years with brands such as TIFF, Berghs, Fortum. https://twitter.com/REshtiagh
Sergio G. Gómez: Branding Bruce Lead. Strategy Design and Design Strategy. https://www.linkedin.com/in/giogar/
Jesús Ferrer: Digital Product Cheerleader. Business and Product Designer. https://www.linkedin.com/in/jesusferrer/
Javier Ferrándiz Real: UX/UI Champions Lead. Experience Designer. https://www.linkedin.com/in/javier-ferrándiz-real-12355828/
Esteve Serra Clavera: Project X-Man Lead. Project Manager Lead. https://www.linkedin.com/in/esteveserraclavera/

The contact person for this project will be Rana Eshtiagh. Their contact information is rana@wearefloc.com and their Discord handle is Rana Eshtiagh | FLOC*#0750

We have worked together for three years and counting.

Clients: MetaFactory, Metacartel Ventures, Bankless, SushiSwap, DATA.

Accountability

Our project will provide updates on our milestones as we make progress. We usually give process updates every 2 weeks and try to join community calls as much as we can. We will also work with community members to ensure updates are distributed through the Rarible communication channels.

Why should Rarible DAO fund this?

We offer international brand growth. Our contribution will show itself by creating a better brand experience and positioning the Rarible brand on a larger market map.