RRC-3: $RARI allocation for Rarible 2 brand partners
Category: Ecosystem Fund Allocation Author: Campbell Law ABSTRACT This proposal outlines the vision and process of onboarding a collective of partners in efforts to spread awareness and provide ongoing support to Rarible 2, an aggregated NFT marketplace where users can view and purchase Ethereum NFTs from marketplaces including Rarible, OpenSea, LooksRare, X2Y2 and Sudoswap, powered by $RARI rewards, starting from the public launch. It provides a detailed overview of the partner selection process, outreach requirements, compensation plan and recognition of potential benefits from partner utilization. MOTIVATION By allocating $RARI to existing brand partners and new Key Opinion Leaders who support Rarible 2, this proposal aims to create a word-of-mouth chain reaction. The anticipated network effect will hopefully increase visibility and brand awareness of Rarible 2 and encourage new users to join the platform. RATIONALE Since the launch of Rarible as the first community-owned marketplace, the RARI community has built a strong network of projects and influencers with a multimillion following combined. This allocation of $RARI aims at effectively engaging and broadening this partner network through incentives for spreading awareness around Rarible 2 in their respective communities.
Partners who meet the specific requirements (number of followers, influence in web3 space) will receive $RARI token rewards as a program sign up bonus, and will be expected to support Rarible 2 through various social channels. As Rarible is a household name with many partners already using the platform, the generated content will be natively generated. KEY TERMS Partner Marketing - a strategic collaboration between parties, whether it is two businesses or a business and an individual
Deliverables - tangible or intangible outputs that are submitted within the scope of a project.
Compensation - monetary payment given to an individual in exchange for their services. SPECIFICATIONS Partner Selection Criteria: Social content style Number of followers and engagement Minimum follower count = 10K Relevance and influence within the Web3/NFT space
Outreach Requirements: Provide full overview of product Deliverables - continuous $RARI support via socials (2) Twitter posts per week Specific tags will be required to disclose partnership #RariPartner / #RariRewardPartner @Rarible
Compensation Plan: $RARI will be used as the payment method for the partners as a compensation and authentic user experience Max total budget = 20,000 $RARI 1000 $RARI (locked) per partner 1 month full token lock-up 12-week vesting schedule 83.3 $RARI/week
Partner Utilization Benefits: Amplification for Rarible 2 Build and maintain key relationships for future opportunities Wide-spread network through partner social channels to reach target audience Increase in brand awareness and GMV Generate new leads
STEPS TO IMPLEMENT Partner research and outreach Confirm timelines and deliverables Provide suggested social copies and required partnership disclosure tags Transfer to a separate wallet for Safe Contract controllable via veRARI (address: 0xcD9f82Fe3B60a5C8482A69279AB5C8d0Be19cA24) 20,000 RARI for the progra
| Voter | Cast Power | Vote & Rationale |
|---|---|---|
 0x380F...852871 | 7,240 | FOR |
 0xaE7a...F9016a | 5,301 | FOR |
 0xE1a8...026Ee9 | 0.00 | FOR |
VOTE POWER
Proposal Status
- Thu October 13 2022, 07:12 pmPublished Onchain
0x2A44...FdbED5 - Thu October 13 2022, 07:12 pmVoting Period Starts
- Tue October 18 2022, 07:51 pmEnd Voting Period
- Tue October 18 2022, 08:34 pmQueue Proposal
- Thu October 20 2022, 08:47 pmExecute Proposal
Current Results
1-FOR
12,540.4
2-AGAINST
N/A Tokens
3-ABSTAIN
N/A Tokens