🕹️ Imagine a gaming website full of Nouns games …

TL;DR

Increasing the Value of Nouns with Games, by:

• Designing a set of Games for Nouns Communities
• Publishing 6 new games for iOS and 6 prototypes for web
• Creating a Nouns CC0 Gaming Toolkit for Unity game devs
• Building a nounsgames.wtf gaming website and publishing pipeline
• Launching Nouns x Games collabs with shared revenue models

Ask

• Invest 199 ETH in the Games category

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Why should Nouns invest in games?

🔎 ZOOM 50 Years of Video Games

Games are a smart investment for a brand like Nouns

• In 2022, the number of gamers worldwide was around 3 billion
• In the US alone, Nouns games can reach up to 215 million people
• For Nouns to capture attention in this market, investing in games is essential

5 Business Reasons

• Games are a simple way to onboard new users to Nouns and its concepts
• Games can increase the collection value of Nouns with in-game utility
• Games can make money with minting, IAP, subscriptions and sales
• Games provide data and insights about audience behavior and tastes
• Games help Nouns compete with other top collections in the space

5 Creative Reasons

• Games allow Nouns to experiment with new technology and innovate
• Games expand the IP universe with new storylines, characters, and worlds
• Gamified collecting experiences engage players and extend gameplay
• Interactive storytelling in games is more personalized and immersive
• Games strengthen the brand identity by engaging fans in new ways

What are the best platforms for investment?

• For Nouns: mobile games are the best entry point

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Problem

Games aren’t getting funded by Nouns - right now Nouns has 0 active investments in gaming

❗ Just 1 mobile game has been funded: Nouns Run

This side-scroller was funded for 2 ETH by a Prop House win - 2 years ago

70 Proposals, 1 mobile game … here’s the research:

• Nouns Games Proposals - History

👉 A new approach to funding games is needed

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Solution

Nouns Game Publisher

Launching games in collaboration with Nouns communities

What we’re building:

• Games - web games & iOS apps designed for communities
• Gaming website a place to playtest new games
• Nouns CC0 Gaming Toolkit game-ready assets for Unity
• Game Dev Discord community for game builders
• Marketing Machine to get the word out about Nouns games

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Here’s the Gameplan

Part 1. Build Nouns Bowling as a Lead Title

Nouns Bowling is a new 3D bowling game built with CC0 assets from the 3D Nouns and Noun Sounds projects. This game is LIVE on the iOS App Store today!

Bowling is popular on all gaming platforms and can blaze a trail for publishing multi-platform Nouns games. Bowling is an approachable, universal game and appeals to all age groups.

👉 Play Nouns Bowling: nounsbowling.app

WATCH VIDEO: Nouns Bowling trailer

Here’s what the funding is for:

• Core technology - build key technology for the other games here
• 3D Art and Animation - expand the game and boost production values
• Metagame - features to wrap core gameplay, reusable in other games
• Teams feature - adding team competition between Nouns houses
• Prizes feature - adding prize competitions for game nights

⭐ Includes new 3D bowling alleys for Nouns communities:

• Nouns Alley - the original alley for the OG Nouns
• Lil Nouns Lanes - a big bowling alley for the Lil Nouns
• FOODNOUNs Bowl - tasty environment with an OTG angle
• Gnarly Bowl - a gnarly alley for extreme bowling athletes

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Part 2. Establish the Nouns CC0 Gaming Toolkit

As we build Nouns Bowling, we’ll create the Nouns CCO Gaming Toolkit:

• 3D Nouns characters - game-ready Unity assets based on 3D Nouns
• 2D Nouns characters - game-ready Unity assets from Nouns Sprite Sheets
• Famous Characters - famous Nouns NPC characters with AI features
• Nouns 3D environments - models and other 3D assets
• Useful Unity systems - to help devs build Nouns games quickly

Competitive Advantage for Nouns

No traditional games business would release 3D characters, environments and gaming IP into the public domain. What if Mario was a CC0 brand? 🤯

🕺 Game-ready 3D Nouns ready to rock

⭐ Including this BONUS item …

🚧 3D model of the Rose Parade Float - as seen in Nouns Bowling 🚧

Rose Parade float CC0 asset:

• Game-ready Unity package with characters and animations
• FBX assets for use in Blender or other game engines like Unreal
• Rendered images for use in videos or on websites

⭐ Just one example of a useful Nouns 3D gaming asset!

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Part 3. Fire Up a Game Publishing Pipeline 🔥

Process for prototyping and shipping Nouns games

Competition in games is fierce - only the top games in each genre survive. Two ways to win: be a top game in an existing genre, or create a new game genre.

Lots of prototyping, with rounds of cuts, is the method used by savvy game businesses.

Pipeline Steps

1. Proposals - generate new ideas and proposals
2. Prototypes - build prototypes for web
3. Betas - fund betas for web and iOS
4. Ship - ship top games on web, mobile
5. Publish - take Nouns games to new gaming platforms

This game publishing pipeline is designed to deliver a stream of prototypes to playtest, while attracting new builders to Nouns.

This proposal delivers 12 prototypes and 6 winners will be pubished as iOS apps.

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Part 4. Launch a Nouns gaming website

Purpose

• First place to launch prototypes (early access for NFT holders)
• Run beta testing before shipping games to mobile
• Best platform for web3 experiments and innovation

Playable Prototypes

🕹️ You can play these game prototypes at nounsgames.wtf

Future Website

Imagine a web gaming site like Poki.com where ALL games are Nouns games!

No Gatekeepers

These web games will run on mobile devices in a browser! … this is a solution for mobile gaming without App Stores

NOTE: we will also publish iOS apps with advanced features

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Part 5. Publish and Evolve Nouns Games

Marketing and Evolution

The marketing fund (24 ETH) will be used to onboard new players to Nouns through games, while providing insight into customer preferences.

Gaming metrics - engagement and retention - help make decisions on:

• Which prototypes to fund
• When a beta is ready to ship
• When to scale up advertising

Round by round, games evolve, and small experiments guide the way.

Evolution rules.

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Discord Strategy

Provide games for existing Nouns communities

• Web games are easy to decentralize and customize for communities
• Our standard web build has Daily high scores - perfect for prizes
• Each game we build is designed for one or more communities

Build a new Discord for game devs

Discord is the best place for:

• Onboarding game devs to Nouns
• Trying new game prototypes
• Review of gaming metrics
• Brainstorming new game concepts
• Experimenting with new technology like AR

👉 Join the Nouns Games Discord server

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Design Philosophy

Building Apps for the Whole World

The Nouns Virtuous Cycle calls for “consumer apps the whole world wants to use”

Did punk4156 foresee a gaming future? 🤔

🌎 The whole world wants to use Nouns games … 🕹️😺

Games are consumer apps …

• Played across all gaming devices and age groups
• Games are played by 3 billion people worldwide
• Casual games play to the largest audience

Simple games are the most universal …

Here are 5 genres of game with broad appeal

• 2D Puzzle games
• 2D Platform Hopper games
• 3D Kart driving games
• 3D Sports titles (think Wii Sports)
• Simple multiplayer games (for communities)

Web games on mobile are the new frontier …

👉 3D snowboarding runs in Safari on iPhone!

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Budget

Summary

• Gaming Website - 20 ETH
• Game Production - 155 ETH
• Marketing Fund - 24 ETH

💰 199 ETH Total

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Budget Breakdown

Gaming Website - 20 ETH

• Design, build and launch the nounsgames.wtf gaming website
• Publish web games and prototypes for playtesting
• Prepare web games for publishing across the Nouniverse

Nouns Bowling - 35 ETH

5 New Games - 100 ETH

Designed with specific Nouns communities in mind

6 New Prototypes - 10 ETH

• Establish a fund for prototyping new web games
• Finding new blue ocean mechanics is one goal
• Testing new game development talent is another

Nouns CC0 Unity Gaming Toolkit - 10 ETH

• Nouns 3D Characters for Unity game developers
• Nouns 3D Environments for use across Unity games
• Rose Parade Float CC0 model for community projects
• Useful Unity systems to quickly add Nouns to games
• Deliver as a FREE Unity Asset Store package

Marketing Fund - 24 ETH

Run measurable advertising experiments to inform design

• Small paid advertising experiments bring in new players
• Campaign results help inform the game design process
• Web game metrics help select the games to ship as iOS apps

Budget Details

We are asking for a total of 199 ETH

• Art - 52.5 ETH
• Design - 17.5 ETH
• Engineering - 105 ETH
• Marketing - 24 ETH

Multi-Sig & Transactions

Upon successfully passing the prop, 199 ETH will be sent to a 6 person multi-sig requiring 3 signatures for each send:

1. modrovsky
2. Kwik
3. kerimbonia
4. TheGrandEnnui
5. Gio4NFT
6. TCarti

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ROI for Nouns

Increasing the value of Nouns with games

Games are a category with excellent ROI potential

👉 10 ways to capture attention and create value for Nouns:

1. Minting NFTs with Shared Revenue Models 💰

Generate revenue for Nouns communities by minting gaming collectibles

2. Increasing Value of Nouns

Games can increase auction prices of NFTs by adding in-game utility

3. In App Purchases

Traditional in-app purchase model for digital items on mobile

4. Games Meets Toys

Game-enabled toys capture attention and increase toy sales

5. Traditional Game Sales

Sell games for $USD on traditional gaming marketplaces

6. Subscriptions

Subscribe to the gaming website, or for individual games

7. Advertising

Rewarded video ads and other non-intrusive methods only

8. Collection Metagames

Completing a collection of digital items across games

9. Merchandise

Clothes and accessories with QR codes to load in-game

10. IRL Gaming Events

Play games to win a spot in real-life tournaments (like bowling)

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Team

Game Designer & Programmer

Kwik — Game developer with 36 shipped games (20+ year career in games) Here are 12 picks (click to watch YouTube videos)

👉 WATCH GAME VIDEOS: Gameography on YouTube

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Art Director

kerimbonia — Artist, Animator and creator of Nouns Animated Spritesheets

“Professional 3D artist with over 20 years of experience. Previous clients include Lamborghini, Nintendo, Warner Bros., Taylor Swift, Justin Timberlake, and Rihanna to name a few.”

Team

• TheGrandEnnui — Super fly Unity game programmer
• Yung TCarti — Discord and community operator
• Gio4NFT — Consiglieri and distinguished advisor
• Network of contract game developers and artists

Looking to hire …

• web3 developers - to build a next-gen gaming website
• Artists and 3D animators - to work on games
• Game devs skilled in Unity - new builders for Nouns
• Marketers and social promoters - spreadin’ the word
• Designers and content creators - always valuable

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Timeline

9 Months

July 2023 - March 2024

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FAQ

Will this be setup as a DAO? No.

There will be no DAO for this project. Here’s why:

• There are a LOT of Nouns DAOs, let’s build games for those
• Game selection by DAO vote may not be the best option
• Better to keep freedom for individual games to have DAOs

What about running ads in the games?

Running annoying ads between levels ruins a lot of good games. But rewarded ads and sponsorships can work. In-game ads can also promote other Nouns projects.

Running video ads featuring Nouns in other people’s games is one advertising strategy. Nouns get video views AND game installs.

What about Tokens and Play-to-Earn?

Hot take: Nouns games should AVOID play-to-earn cryptocurrency models. Gone wrong, they can do more damage to the Nouns brand than good. We don’t plan on issuing a token or using play-to-earn tokenomics.

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Collabs

Games play well with other Nouns projects …

Decentralizing games across communities through collabs. This is big.

Future Proposals

Objective is to bring ambitious gaming proposals to NounsDAO, for example:

Games Meets Toys Funding to connect games and toys, loading toys into games, AR features

Collabs with other Nouns Projects Games x Nouns opens up new opportunities for Nouns communities

Publishing Games to PC and Consoles Publish games for Mac, PC, Steam, Epic, and consoles (hello Nintendo)

Game Dev Hackathons Funding for hackathons to create new prototypes and web games

Scaling Up Nouns Proliferation with Games Onboarding people to Nouns with games, by scaling up successful advertising experiments. Proliferation on demand, to desired audiences, with measurable ROI.

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Outcome

✅ Nouns Communities get Powered Up

Decentralized web games for Nouns communities unlock new business models

✅ Nouns Solves its Game Funding Problem

Nouns Game Publisher helps NounsDAO make smart investments in games

✅ Indie Game Developers Flock to Nouns

Game publishing pipeline and CC0 toolkit attracts new talent to Nouns

✅ Games Get Less Expensive to Market

A network of Nouns games is less expensive to advertise. For example:

• Pay for 1 install, games link to 6 games, 7 installs for the price of 1
• Advertise a games website with 7 games, per-game ad costs reduced by 85%
• Proliferation efforts for one Nouns game helps elevate all Nouns games

✅ NounsDAO Gets Quality Gaming Proposals ⌐◨-◨

When a new game proposal is brought to the DAO, a game should:

1. Be playable
2. Have base metrics
3. Show promising early results

Funding risk is lower, success is more likely. NounsDAO can scale up successful games to proliferate Nouns anywhere in the world.

Nouns = Open Source Nintendo?

Mushrooms, bombs, stars, clouds … they already exist as Nouns 🤯

Play this prototype (and more) at nounsgames.wtf

LFGame!

Thank you for voting YES on Nouns games 🕹️😁