Nouns DAO

After a very successful debut at NFT Paris, I want to expose more people to my Nouns-inspired 3D printed fashion collection of 5 looks at NFT.NYC on April 12-14.

Since the collection currently has momentum and is “hot”, I strongly believe the DAO should double down on showcasing it at relevant events and getting more IRL eyeballs on it.

Summary:

• Exhibition Space: the Fashion area of the event in NYC’s Javits Center
• Expected Attendance: 8,000 -10,000
• Total Costs: $51,720
  • Exhibition Space Rental: $10,000 (goes to nft.nyc)
  • Exhibition Space A/V, Furniture & Logistics: $22,220
  • Video Animation: $1,500
  • Travel: $6,000 (2 People)
  • My Comp: $12,000

Why NFT.NYC?

• NFT.NYC is one of the world’s most prominent NFT events. Last year’s Nouns presence in the city during the events was very valuable.
• The collection is striking and attracts a lot of attention. It’s a fantastic way to present the Nouns and expose more people to the brand.
• During my conversations at NFT Paris, I realized how many people have never heard of Nouns. Using the collection & its funding story as a Nouns marketing tool is very powerful.

Details of what we will get at NFT.NYC

• 100 Square Foot Exhibition Booth at the fashion corner, April 12-14
• Event Branding - NFT Swag Bag inclusion, Logo on AV materials
• Ticket Package - 2 GA Tickets, 2 Expo Staff Passes
• Working with Reaction AV LED Wall - 11" X 8"
• Working with T3 to bring 5 Mannequin and pedestal
• AR instagram filter for each look

Expected Outcome

• Exposing Nouns to 8,000-10,000 NFT-curious American audience (most of the NFT Paris audience was European)
• Creating additional opportunities thanks to the serendepity of a massive event
  • e.g. In Paris, I met the host of Miami NFT Week who will wear one of the looks on stage while hosting the event
• We may get more press thanks to the collection and my physical presence at NFT.NYC.

Recap of NFT Paris:

• 18,000 people attended, and saw the collection and its interactive exhibition area which was right smack in the center of the event
• The exhibition featured five looks dressed on mannequins.
• The beautiful nounsvision glasses complemented the garments, and many people were happy to try them on IRL and take pictures with them
• There were AR instagram filters for each garment, which got 5.6K exposures on Instagram
• Four holograms showcased the collection’s virtual runway show
• A huge screen looped a video of the collection made by the nounish ⌐◨-◨ team.
• I gave a 20 minute talk about Nouns DAO and the making of the collection.

Press Outreach & Successful Hits:

I worked with @nounish to build a Press Kit and Press Release.

They also did the Press strategy for me and received the following hits:

• Vogue Business and one more
• Decrypt
• NFT Now
• NFT Evening
• NFT Plaza
• Coinspeaker
• Apparel Resources
• Cool Hunting
• 3dprinting.com

The Collection:

Watch a video of the collection:

Paris Crowds:

The exhibition area in NYC:

A sketch of the exhibition area in NYC:

Budget:

Thank you for your consideration <3

Danit ⌐◨-◨

Transactions:

1. 21,520 USDC to Danit’s wallet: 0x81EB3Fd07d84bD3aa0F4Df1359D87820F4cCbEf9
2. 30,200 USDC to Operations wallet (will be used to pay NFT.NYC & Vendors): 0xFf9e2EF632B432dfF8625CC70836C8c3523Dde54

PS I am also investigating getting the video of the collection with Nouns animation in Times Square during the event. If this comes to fruition, I will post an additional proposal for your consideration ⌐◨-◨