Nouns DAO

TL;DR

• Create 37 additional Augmented Reality Noun heads (increasing from 13 to 50 on Snapchat)
• Heads will be fully expressive with responsive eyes, mouth, eyebrows, and custom animations
• For the first time, bring all 50 Noun heads and 23 glasses to TikTok and Instagram

Why?

• AR filters can fully replace a person’s head or overlay Noggles to:
  • Record Nounish content within Snapchat, Instagram, and TikTok.
  • Live stream as a Noun on Zoom, Discord, Twitch, etc.
  • Remix and Nounify TV and movie clips to make memes

Compensation: 49.4 ETH

---

MEMES AND LIVESTREAMS

Remixing existing footage and Nounifying it

Noun Square live stream

Twitch stream by Dota2 Esport Team

On-chain proposal using the filters

Simple GIFs made with Snap AR filter noggles, see Tenor page.

Nouns Coffee unboxing

---

VALUE PROPOSITION

The Snap filters I created previously were used by the Dota2 Esport team (See Grand Finals livestream), the Noun Square team (see PropHouse winners interview), Nounish videos (currently in production) and can be seen in some on-chain proposals and memes across Twitter and Discord.

There is an increasing demand for Nounish content creation tools, and I often get the question: “Wen my Noun in AR?”.

We are in the media propagation phase of Nouns, and with the expectation of AR-VR glasses becoming a main computational platform in the near future, Nouns should be AR-ready.

I propose to craft an initial set of 50 heads as expressive Augmented Reality filters, with responsive eyes, mouth, and eyebrows motion, as well as fun animations, depending on each Noun (e.g. a dripping brush, a fin flapping shark etc).

These filters will be simultaneously published on Snapchat, Instagram, and TikTok.

Nouns AR filters can be used for :

• Nounish Videos / interviews / social reels
• Live streaming / podcasts
• Undoxxed video calls
• Memes and GIFs. See my Tenor page https://tenor.com/users/coralorca
• Side proliferation on large social networks with common keywords. Get traffic by appearing on top of the “Retainer” and “Fire Hydrant” search engine for billions of users.

SCOPE: TIKTOK + INSTAGRAM + SNAP

I initially received funding from NSFW to create the AR glasses on Snapchat, then won two Prophouse rounds (round 5 and round 7) which funded 8 additional filters bringing the total on Snapchat to 13.

The frog head has been ported to TikTok and Instagram as a feasibility test.

For this proposal I will create:

- 50 Noun heads on TikTok with the ability to switch between the 23 glasses colors using a simple screen tap. Creating these requires Effect House, TikTok’s AR filter authoring tool.

🐸 Try the TikTok frog head

The TikTok Frog effect has been played over 5000 times since its publication on 11/24/22 (without any marketing)

---

- 50 Noun heads on Instagram with the ability to switch between the 23 glasses colors using a simple screen tap. Creating these requires SparkAR, Meta’s AR filter authoring tool.

🐸 Try the Instagram frog head Also available on FB and Messenger video calling

Instagram video preview

---

- 37 additional Noun heads on Snapchat (bringing the total published on Snapchat to 50) with the ability to switch between 23 glasses colors using a simple screen tap. Creating these requires Studio Lens, Snap’s AR filter authoring tool.

Snap Lenses are particularly interesting because they:

• Integrate seamlessly with Discord, Zoom, Twitch, Google Hangout, OBS etc. using the free Snap Camera desktop application. See this Youtube tutorial I made if you want to learn how to do it.
• Have advanced face tracking features with seamless animations

🐸 Try the Snap Frog head here 🦈 Try the Snap Shark head here 🤖 Try the Snap Robot head here (You can use your phone and the Snapchat app or your desktop with Snap camera)

Over 13 heads created on the Snapchat platform, see creator page.

---

PROCESS

Consistency across the different authoring software: Snap’s Lens Studio, Meta’s SparkAR, and TikTok’s Effect House.

I have been optimizing this pipeline for some time, and each trait needs custom animations depending on its shape. The geometry has to be considered individually, and some traits are more challenging than others. This is a similar process to what I went through when translating all 2D Nouns to 3D voxels with 3Dnouns.com. You can speed up the pipeline with work habits and experience, but each head requires specific attention to craft the Nounish details that make the difference.

METRICS

I will share metrics from the different social platforms with the community. Here are some metrics from the Snapchat filters created with Prophouse funding and some recently published filters on TikTok.

TIKTOK

Close to 20k plays in two weeks with 0 marketing.

SNAPCHAT

The Robot Noun’s head has almost 600k plays in November! This is an interesting case of side effect proliferation.

BudLight was the first filter created, and currently totals over 4k plays.

PORTING MODELS TO INSTAGRAM AND TIKTOK

I will import the 50 models to Meta’s and TikTok’s AR authoring software (respectively SparkAR and Effect House) to publish them to Instagram, Messenger, Facebook, and TikTok and reach a wider audience. Regarding the workflow, the 3D assets will be re-used, however, they still need to be imported, positioned, scaled, lit and the animation triggers need to be configured on an individual basis and depending on each software capabilities. From a technical standpoint Snap Lens Studio > SparkAR > TikTok Effect house. My goal is to make each Noun head as consistent as technically possible across all different platforms. See Frog head above.

WHICH NOUN AND WHEN

I will deliver between 10 and 20 heads per month, released on the three platforms simultaneously as they are created. I will create community requested heads first, and otherwise will craft the traits that I think will be the most successful. 👉Here is an open To-do if you want to add your favorite traits to the list: https://www.notion.so/Filters-List-1b12bdc8b51e42f4b726b650b3784f7a

Potential AR Filters candidates

COMPENSATION

For the Prophouse winning rounds, I suggested 4 filters for 2 ETH, when ETH was around 1800-2000 USD. The market price for such 3D AR lenses sits between 1500-5000 USD per filter. For reference, this MAYC filter I created was commissioned by LollaPalooza for Snapchat and IG and was around 5k USD - It is a little more complex with many eyes and snot coming out of the nose.

With ETH currently around 1200 USD, I adjusted the price to 3 filters for 2 ETH, around 800 USD.

• Setting up the geometry and creating the expressions system for each of the 37 heads in Blender. (37/3) * 2 = 24.7

• Porting the geometry to TikTok, Instagram, Snapchat, setting up the animation triggers and publishing to these platform with consistent tagging and video previews. I am estimating this work at 0.18 ETH per filter for a total of 137 filters. (50 on TikTok + 50 on Instagram + 37 on Snapchat) * 0.18 = 24.7

This brings the total ask at 49.4 ETH with an average price of 0.36 ETH per filter.

---

ETH ADDRESS

0x9c74aE08Fd4337E14786f086D911E964df35e623

WHO I AM

Coral Orca:

• Community member
• Early Nouncillor
• 3D buildor: visualization with voxels, AR and VR, architecture and art.
• Prop 2 we created https://3dnouns.com with 0xFloyd
• Prop 126 With John Hamon

Happy to be here, and build with my internet friends.

Thank you for reading this proposal!

Feel free to tag me on Twitter or Discord to answer any questions. I hope this leads to more nounish content being created and more people getting exposed to the meme!

Twitter: @coralorca Discord: Coral Orca#4823