tl;dr

Build a community to nounify Brazil ⌐◨-◨

Description

NounsDAO Brazil seeks to introduce Nouns in the diverse cultural manifestations that provide identity and tell the story of our country. Therefore, we want to connect local artists and builders, aiming to create and proliferate Nouns, and collaborate with established Brazilian brands for merch collabs. It is also crucial to onboard those who might not be able to overcome language barriers by distributing content and organizing events in the native language, Portuguese. With that in mind, we are proposing Nouns Week, an event in four capital cities. Our web content can also reach people living in eight other countries besides Brazil. Over 260 million people (3.7% of the world’s population) speak Portuguese, the fourth most used language after Mandarin, English, and Spanish.

What have we done so far? (track record)

1. A contest on NounsDAO Brazil Twitter to nounify Brazilian symbols and memes, offering a prize to three winners. There were 23 submissions, great engagement and a lot of fun.
2. Three proposals approved via Prop House:

• 100 nounish hoodies for homeless people
• 20 Twitter covers for 20 nouns projects
• Nouns OS as an entire Operating System Nouns-Themed for All Things Nouns

3. In a month about 400 Twitter followers at NounsDAO Brazil account.
4. In a week around 100 people are in NounsDAO Brazil discord.

What do we want to do?

1. Nouns Week Brazil: guerrilla marketing actions to nounify four cities in different regions of the country, with a combined population of over 26 million people.
2. Community: maintain an active Twitter and Discord with an open conversation about new ideas and community needs.
3. NounsDAO grants: guide the Brazilian community on how to write and submit projects for small grants, prop house and nouns proposals. If necessary, we will help with Portuguese to English translation.
4. Noun heads contest: start an art contest on NounsDAO Brazil Twitter to create noun heads with Brazilian motives, offering 2 ETH prize split among 3 winners.
5. Twitter spaces: regular Twitter spaces held in Portuguese to spread awareness, and special spaces in English to give this community access to guests that don’t speak Portuguese.
6. Website: create and launch NounsDAO Brazil website.
7. Merch collabs: contact well-established Brazilian brands like Havaianas, Melissa, and Hering for a collaboration using noggles in the product’s design.

Nouns Week Brazil

We are planning a Nouns week in October 2022 with simultaneous nounification of four capital cities from north to south of Brazil. The cities are Fortaleza (2,68 million), Rio de Janeiro (6,7 million), São Paulo (12,33 million), and Porto Alegre (4,4 million). Local groups from NounsDAO Brazil will execute the project under the supervision of DAO’s founders.

We propose the following for Nouns Week Brazil:

1. Nouns graffiti in São Paulo: we are in talks with local graffiti artists to have noggles containing art done in a central location.
2. Nouns in digital billboard: promote Nouns and NounsDAO Brazil displaying a selection of Nouns during the Nouns Week, in all four cities mentioned above.
3. Floor ads with chalk: have the noggles sprayed on the streets of all four capital cities. Also, ask followers to tweet photos with specific hashtags and reward the ones with the most likes to foster engagement.
4. Posters with Nouns and QR code: place posters with a QR code that will direct to nouns.wtf in all four cities.
5. Stickers: print nouns stickers to put all over the cities and give out to kids.
6. 3-D printed noggles: distribute noggles to be worn by groups during Nouns Week Brazil interventions.

Final budget for Nouns Week Brazil will also include photo and video crew dedicated to document the event for use on social media. All the footage and photos are to be sent to the Marketing Studio cc0 stock.

Budget

We are asking for 145 ETH.

Budget breakdown:

1. Noun heads contest: 2 ETH
2. Website building: 4 ETH
3. Nouns graffiti in São Paulo: 25 ETH. The art will cost 15 ETH and location 10 ETH.
4. Nouns on digital billboard: 8 ETH for renting two billboards advertising spaces for seven days in the four cities. The cost per billboard is ca USD 650/day.
5. Floor ads with chalk: 1 ETH for 20 chalk spray paints and 4 stencils.
6. Chalk graffiti contest: 1 ETH (0.25 ETH for each capital city)
7. Posters: 6 ETH for 1000 Nouns poster.
8. Stickers: 2 ETH for 6000 Nouns stickers.
9. 3-D printed noggles: 2 ETH for 40 noggles.
10. Photo and video crew: 6 ETH, includes photo and video crew travel and work in the four capital cities.
11. Payment of local groups to execute the project i.e. floor ads with chalk, posters placement, stickers distribution and noggles walk: 16 ETH (4 ETH payment for each work group/city)
12. Administration of DAO’s projects and community management: 72 ETH. Budget is for 6 months of work. 12 ETH per month for 4 people.

Team

B, yours truly. Kome, member of Lil Nouns DAO and co-founder of RiseDAO. QuijoteHorizon, co-founder of @ccZero2022, the largest Brazilian web3 community on discord with almost 1000 members. Akva, member of Lil Nouns DAO and community manager for NFT projects. ⌐◨-◨