How To Bring Small Cities On-Chain

Replicable Business Model – Short and Long-Term Impact

TLDR:

Inspired by some DAO reflections on treasury, replicable models, and new ways to impact communities and individuals, we created a simple idea that can be replicated in any small city or neighborhood.

This funding is for:

Phase 1 (this prop) Renovation → Education → Research Each step is connected, as shown in the diagram.

Phase 2 (after Research): Web3 Services → Crypto Acceptance → Income / Self-Sustainability This phase WON’T require new funding, unless there’s a clear path to benefit the treasury.

Following the TLDR, we show how this model could be implemented in a small city.

Guide

• City and Social Project Chosen
• Research Plan and Workshops
• Web3 Services
• What Is the Budget For? (Detailed)
• Benefits for Nouns
• Budget Breakdown

City: Búzios, Brazil

Búzios is one of the most visited cities in Brazil by international tourists. With over 1.2 million visitors annually, both national and international, it represents the ideal environment to bring a global city on-chain. One that welcomes global currencies and embraces innovation.

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Social Project: Surf for Good

Surf for Good is a ongoing social project based in Búzios, founded in 2021 focused on empowering girls aged 7 to 17 from public schools. Through a unique blend of education, surfing, and personal development, it offers a safe space and practical tools for building a brighter future.

In a tourism-driven city where local youth, especially girls,face limited opportunities, Surf for Good acts as a catalyst for change. With plans to expand from 180 to 350 students and introduce new programs, the project is evolving into a movement of empowerment and transformation.

Watch this 1:15 min presentation video about Surf for Good and their ongoing project.

Bel, the project’s founder, discovered Nouns during the execution of prop 512. Since August 2024, Rickyday and Samchalom have joined the project’s back office, bringing new ideas and tech expertise. Bel is part of the leadership behind this proposal.

Búzios, the hometown of builders Rickyday, Samchalom, and Bel (Surf for Good´s Founder) will be the starting point for city-wide research to understand the needs and interests of local businesses regarding Web3 and crypto adoption. This research will take place over the course of several months and may evolve (we are open to new ideas and collaborations):

The Research

The most direct method is to assess the interest of local businesses in accepting crypto as payment. We will divide the research based on the city’s main economic sectors, especially those whose customer base is primarily tourist-driven:

• Hospitality (Hotels & Inns)
• Restaurants
• Local Shops
• Nautical Market (Búzios is a coastal city with strong marine tourism)

In addition, the team will conduct an in-depth study on the best legal and practical ways to accept crypto payments, both online and in physical stores, in compliance with Brazilian local regulations.

Education & Workshops

Once the Surf for Good headquarters renovation is completed, we will regularly host public talks and hackathons for local businesses and the community. We’ll also organize collaborative workshops with partner institutes, inviting representatives from other projects, especially nounish ones, to share their work in Web3 and its real-world impact.

These sessions will introduce concepts like:

• DAOs (Decentralized Autonomous Organizations)
• Web3 communities
• DeFi (Decentralized Finance)
• Real-world case studies
• Nouns and other impactful ecosystems

Short-Term Impact

Rickyday, Samchalom and Bel, who personally know almost every business owner in town (a major advantage of small cities), will launch a Web3 consulting arm under Surf for Good to help local businesses come on-chain.

Hackathons will help clarify doubts and spark curiosity. While the girls in the project are still learning and developing their skills, this initiative will already allow Surf for Good to generate revenue through crypto onboarding services, right after the research phase.

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Long-Term Vision

THE ULTIMATE GOAL is for the graduating girls from the Surf for Good program to become apprentices in these Web3 consultancies: learning implementation, customer support, and business adaptation.

With this, they’ll be empowered to:

• Build their own consulting careers
• Join the official Web3 service team of Surf for Good
• Continue spreading the impact of education and innovation in their community

Surf for Good is requesting funding solely for its growth, operational costs for the new areas and managing the research. This expansion will require hiring new teachers, renovating the space to accommodate the new areas, and delivering on the commitments outlined in this proposal. The renovation is expected to be completed within a maximum period of 2 to 3 months after starts.

Renovation & Education

To accommodate the planned growth, we will undergo an internal renovation. This reform is essential to expand the space and adapt it to the needs of the upcoming education programs.

Technology Education

• Creation of a dedicated computer lab teaching programing, finances (DeFi), Sheets, video/photo edits.

**English Language Classes**        

• Focused instruction to prepare students for tourism related job opportunities and online international opportunities.

Psychological Support

• Professional guidance and counseling

Web3 & Community Engagement

• Hosting Web3/Nouns focused talks with leading Nounish Brazilian influencers, specially womans. Inviting experts from the broader Web3 ecosystem to showcase the limitless opportunities within Web3, beyond Nouns.

Nouns Graffiti Personalization:

• Nouns Graffiti will ensure the arts reflects the vibrant identity of the Nouns community.

More areas 3D design created by an architectural team, envisioning how the school can be transformed with a more Nounish identity.

Entrance:

Art and Playroom area

Self Defense and extra activities area

Note: These art wall are illustrative. The ideia is to enhace delivered props once the renovation is complete, Nouns Graffiti will contribute their expertise to design all internal and external artwork, ensuring the school embodies the nounish vibe community.

The Research phase will happen alongside Renovation and Education, as explained in the “Research” section above. A key goal is to get local businesses interested and involved in the workshops along the way.

CC0 Business Model

• Simple replicable business model, adaptable to each city or neighborhood and its specific needs.

Public Good

• Open Web3/Nouns Talks.

Community Engagement

• Nounish Graffiti: A permanent visual identity.
• Nouns Members as speakers alongside other Web3 influencers.

Awareness

• Increased Brand Recognition: Engaging the local community and business leaders, hopefully attracting new DAO members.

Mass Impact

• Locally: Búzios – 40k inhabitants
• Nationally - Media Exposure: PR strategy and Social Media Content for national Web2 and Web3 visibility. (proven the results in propdate in 512 and 606)

The local McDonald’s franchise is on board. If the prop passes, they’ll cover the $6,300 USD (36,795 BRL) for the project computers

Internal Renovation

Item	Amount (USDC)
Renovation + Furniture + Architect	39,800
Nouns Grafitti	1,500
12 Computers + Projector + Screen	McDonalds
50 Nounish surf lycras	500
Merchandising Kit (400 units)	2,700

Subtotal: 44,500 USDC

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Educational Costs (7 Months Total) - Streamed payout

Why 7 months: As we’re expanding a self-sustaining project, we need time to support the new structure until we develop additional revenue streams through Web3 services and future partnerships

Item	Monthly Cost (USDC)	Total for 7 Months (USDC)
Professors (English, IT, Financial Education, Psychologist)	1,657	11,600
Press Relations (6 months)	1,083	6,500
Media Manager	271	1,900
House Fixed Costs	1,086	7,600

Subtotal (Educational Costs): 27,600 USDC

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Management/Research Breakdown

Person	Responsabilities
Bel	Founder - Manages school activities and new areas
Rickyday	Branding, tech/web3 management, speaker/event selection, monthly nautical lessons and Research
Samchalom	Journalist, Communication management, PR/media oversight and Research

Total Management/Research Team Costs: 19,000 USDC

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Overall Total: 91,100 USDC

Thanks, Nouners! Hope we can change these kids’ lives and be a positive influence on the city together.

Multisig wallet: 0xcfc6BCe88d8E1241E615c4664C145EeF12B2D7dF