Cut & Build – A Base & Nounish Docuseries Exploring a Future Onchain

Bridging Onchain Innovation and Education

TL;DR –

This proposal seeks $238,000 USDC to produce Cut & Build, a docuseries following Drew Hanlen as he spends time with top athletes, founders, artists, and innovators shaping the future of sports, business, and culture.

Each episode will feature in-depth conversations, training sessions, and real-world experiences, providing a behind-the-scenes look at how elite professionals think, work, and build—both on and off the court.

Through mintable episodes on Base & Coinbase Wallet, proceeds will help fund youth programs, creative initiatives, and real-world activations, creating a self-sustaining model that merges sports, culture, and innovation.

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What is Cut & Build?

WATCH THE TRAILER ⌐◨-◨

Cut & Build is a first-of-its-kind documentary series following Drew Hanlen as he trains, collaborates, and learns from some of the most influential figures in sports, business, and entertainment.

The show will offer a rare look into the routines, strategies, and mindsets of those at the top of their game, while also exploring how they approach building new ventures, investing in emerging industries, and creating lasting legacies.

What to Expect

Each episode will feature real, unscripted interactions between Drew and high-profile guests, giving audiences an authentic inside look at their worlds. Topics will include:

• What it takes to succeed at the highest level, from elite athletes to visionary entrepreneurs.
• How top performers build, invest, and expand their impact—whether through businesses, media, philanthropy, or technology.
• The future of sports, entertainment, and business, with exclusive conversations on culture, branding, and innovation.
• Exploring new frontiers, including how onchain technology is used to create new opportunities in sports, media, and entrepreneurship.

The show is about real connections, unfiltered conversations, and raw insights, bringing the audience into rooms where big ideas and bold moves happen.

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Why Drew Hanlen?

Why Drew Hanlen?

Drew Hanlen is the #1 NBA skills coach, having worked with MVP Joel Embiid, Jayson Tatum, Bradley Beal, Zach LaVine, and Tyrese Haliburton, securing over $4 billion in player contracts.

Beyond basketball, Drew has built a global brand in coaching, content, and business, working with major brands and athletes to create opportunities that extend beyond the court. His network includes world-class athletes, entrepreneurs, investors, and cultural icons.

Drew is already committed to the Nounish movement with his acquisition of Noun 1240, integrating it into his brand, merchandise, and real-world activations.

With Cut & Paste, Drew is taking audiences beyond training sessions—giving them a front-row seat to conversations and experiences with some of the most inspiring figures shaping the future of onchain culture.

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Community Engagement & Digital Access

Boston Event Recap (2/11/2025)

As part of the docuseries, we will develop at least four IRL events where fans and community members can participate. Additionally, holders will gain exclusive access to our Discord and Farcaster channels, providing behind-the-scenes content, discussions, and insights.

We will also offer digital workshops and live Q&As focused on sports, entrepreneurship, and creative development, giving the community an opportunity to connect with Drew and featured guests. These will include:

• Exclusive screenings and meetups with Drew Hanlen and special guests
• In-depth discussions on business, branding, and building a lasting career
• Hands-on experiences with industry leaders sharing their expertise
• Opportunities for fans to engage with athletes, creators, and entrepreneurs

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Format

• Six Episode VLOG-Style Docuseries
• Unfiltered, real conversations with top athletes, founders, and creators
• Produced for Web2 and Web3 distribution

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Pending Guests & Network Expansion

Drew’s network unlocks exclusive access to high-profile guests across sports, business, and entertainment, including:

• Gary Vee (Vayner Media & VeeFriends)
• J. Cole (American Rapper and Producer)
• A$AP Rocky + Wally Sajimi (AWGE, Cultural Icon)
• Giannis Antetokounmpo (NBA Champion, 2x MVP)
• Alexis Ohanian (776 investor + Reddit Co-Founder)
• Michael Rubin (Fanatics Founder & CEO, Investor)
• Industry Leaders in Sports, Media, & Business

Each guest brings a unique perspective on success, innovation, and long-term impact—whether in sports, investing, media, or entrepreneurship.

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Public Goods & Impact – Where Mint Proceeds Go

Each mintable episode helps fund real-world impact:

• Youth & Sports Education Grants – Providing mentorship, training, and access to resources for underserved communities.
• Creative Grants for Artists & Entrepreneurs – Supporting emerging talents with funding for their projects.
• Onchain & IRL Activations – Expanding the reach of innovative ideas in sports, media, and culture.
• Event Production & Outreach – Hosting in-person workshops and experiences.
• Nouns Acquisition & Delegation – Onboarding key figures as Noun holders, helping grow the community.

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Why This Matters – The Future of Sports, Business & Culture

Cut & Build provides an unprecedented look at how today’s top figures think, work, and create lasting impact. This isn’t just about what they’ve done—it’s about how they continue to evolve, invest, and shape the future.

By capturing genuine, behind-the-scenes moments with leaders across industries, we are building a platform for deep conversations, practical insights, and real inspiration.

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Building with Base

We believe in the Base ecosystem as a foundation for scalable, impactful onchain initiatives, and we are committed to building a better world onchain with Base in mind.

Together, we are creating real pathways for athletes, artists, and youth programs to engage onchain meaningfully.

• Amplifying Nounish initiatives through social & press support
• Providing seamless onchain onboarding & engagement
• Supporting program development for sports, education & youth empowerment
• Branded activations, merchandise & event integration

This support system ensures long-term visibility, real-world adoption, and cultural relevance, embedding Nouns and Base into sports, education, and global youth initiatives.

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Sponsor & Partnership Opportunities

As Cut & Build gains momentum, we will explore sponsorship opportunities with brands and organizations that align with our vision. This offers partners a unique way to be part of a groundbreaking series that merges sports, business, and culture.

Sponsors will gain:

• Brand integration in the docuseries (episodes, events, and digital activations)
• Recognition in mintable content supporting public goods
• Access to community engagement opportunities at live events
• Collaborations with featured guests to amplify their brand message

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Funding Request: $238,000 USDC

This budget will support one full year of production, including six episodes and real-world activations with athletes, entrepreneurs, and creatives. Our goal is to demonstrate the impact of onchain opportunities in real-world settings and lay the groundwork for a Season 2 proposal with Nouns with ambitions of larger-scale public goods initiatives.

• Docuseries Production (6 episodes): $62,125
• Live Events & Workshops: $53,882
• Site Development & Asset Creation: $34,457
• Guest & Staff Accommodations: $26,012
• Marketing & Distribution: $26,856
• Insurance & Legal: $14,300
• Administration & Operations: $11,868
• Contingency & Miscellaneous: $8,500

Strategic Noun Onboarding

Cares will waive all service fees for production and program management in exchange for five Treasury Nouns—requesting Nouns 826, 519, 758, 915, and 573. This approach preserves treasury liquidity while unlocking high-value opportunities for collaboration, governance participation, and brand visibility within influential networks.

Cares will establish a delegate-governance participation program within Nouns, strategically onboarding NBA MVPs, teams, and key partners who actively shape sports, philanthropy, and entertainment. By integrating Nouns into major leagues, brand strategies, and philanthropic programs, this initiative will create a direct pipeline for high-profile decision-makers to participate in governance—leveraging onchain infrastructure to drive scalable, real-world impact.

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Why Cares?

Cares is a decentralized, Nounish collective that helps bridge the gap between creativity, commerce, and technology while supporting public goods. It was founded by the team behind Problem, an integrated marketing and strategy firm that has worked with best-in-class global brands and start-ups throughout its 15-year history.

In its first year, the Cares team has dedicated itself to amplifying Nouns’ mission with its own brand of Nounish creativity and energy.

From supporting last year’s ETH Denver activations and merchandise programs with The Hundreds, to bringing Nouns to EDCON 2024 Tokyo (Prop 559) with an unforgettable presence on the Shibuya Scramble billboards and building the Cares Club phygital retail experience for the DAO — we’ve pushed boundaries, heightened Nouns’ visibility, and onboarded countless builders and non-crypto natives to Nouns.

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Conclusion – The Future of Nounish Media

By launching the Cut & Build Show, we will:

• Merge professional sports, Web3 media, and public goods
• Create a revenue model that funds DAO initiatives
• Leverage Drew’s credibility & network to onboard elite athletes, teams & leagues
• Use Coinbase Wallet & Base to streamline adoption
• Build Nouns into an established brand within sports & entertainment