Nouns DAO

A recap of our 2022 activation at DesignerCon, where we had tremendous fun and established connections with key collaborators like VeVe (https://www.veve.me/), Graffiti+ (https://graffitiplus.io/), and more.

• DCON 2022 Recap
• Follow along on the DesignerCON instagram

TL;DR

We are requesting $24,800 USDC to expand Nouns’ presence and amplify brand awareness at DCon in Las Vegas, Nevada (November 15-17, 2024). Our goal is to onboard and engage a new generation of creators and leaders in the entertainment space with interactive activations that bring the Nouns experience to life. We will expand our presence within the vibrant designer and collectible arts community and build on the momentum of NOUNSFEST and NOUNSTOWN, creating a bridge between nouns and these talented creatives.

DesignerCon is the premier direct-to-consumer event for artists and creators across industries like film, animation, music, and design showcase their side projects and dream ventures.

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OVERVIEW

WHAT

DesignerCon (DCon) is an annual convention that merges collectible toys, custom apparel, art, and designer culture. It has celebrated the art of design for nearly two decades, attracting an audience of fans, collectors, and creators who share a love for unique artistic expression.

Klim and Bigshot.wtf have been a staple in the DCON ecosystem since the early days, and this activation will bring Nounish energy to DCON in an organic, authentic way that most web3 companies can’t replicate. We aim to establish a formal relationship between DesignerCon and Nouns, connecting with a core audience whose creative talents can contribute meaningfully to the Nouns community.

WHY

DesignerCon’s cultural and digital impact is vast, reaching over 178 million followers across social platforms. By participating, we’ll capitalize on this unique chance to introduce Nouns to an audience of art enthusiasts and families, many of whom already show interest in digital and physical collectibles.

Since 2013, DesignerCon has remained the landmark event for the exploding designer collectibles market, providing an unparalleled opportunity to engage a highly creative and niche audience. Each year, over 60,000 artists, fans, and collectors and their families flock to this event, making it the ideal setting to proliferate Nouns and onboard a new wave of creative talent into the ecosystem.

DesignerCon sets itself aside as the most significant sales event of the year for artists and brands who create licensed and original artworks, separating it from other expos that have cropped up in similar fields.

Businesses make millions of dollars during DesignerCon week. e.g., In 2021, the digital market place VeVe outperformed YouTube and TikTok as the highest-grossing iOS app during DesignerCon weekend, boasting $3,700,000+ in sales.

The proposed programs and goals are as follows:

1. Give builders, artists, animators, and other creatives in the Nouns ecosystem a relevant and high-visibility opportunity to showcase their work, promote the DAO, and network with a high-quality, global creative community.
2. Welcome new creatives into our fold, meeting them right where they come to be inspired and energized each and every year.
3. Leverage the natural ability of Nouns to attract and onboard everyday consumers into Web3 by building booth presence at DesignerCon to create the perfect atmosphere and conditions for personal interactions, education and relationship building.

This activation will pave the way for future collaborations and an expanded presence at future DesignerCon events, possibly even at DesignerCon Hong Kong in 2025 where we hope to execute robust displays showcasing everything that various nounish communities are building.

Recap of the General show floor '22

WHO

NOUNWORKS.wtf

• Klim - Bigshot
• Mark - Bigshot, Greenbomb Design
• Adrienne Gates and Stand Up Art host dynamic activations for kids and families at DCon, featuring arts and music programs, with possible musical and creative guests like DJ Q-Bert, AQUABATS and DJ Lance of Yo Gabba Gabba!
  • Adrienne will be utilizing our materials, such as NOUNS coloring pages, Paper toys and other Nounish items, at the booth.
  • Live art and painting of large blank Nounish friends toys and canvases by world reknowned artists and DCon regulars.

HOW

This year, DesignerCon is expanding to Fabulous Las Vegas, Nevada at The Expo at World Market Center, for 3 days, welcoming 700+ vendors, 350+ artists, 60,000+ attendees, and hundreds of millions of views across media and social coverage from outlets such as Hypebeast, Complex, The Hollywood Reporter, Gizmodo, Juxtapoz and more.

Nouns will join DesignerCon with the industry expertise of Bigshot, who had a successful booth at DCON 2022 that showcased Nouns and wants to expand this year’s presence to include a more extensive and deeper community involvement. Link to video recap - DCON 2023

ACTIVATION DETAILS

Our Nounish space at DesignerCon will consist of interactive, community-focused elements:

• Networking Opportunities: Collaborate with industry leaders for brand exposure and community growth.

• Main activation will be a 10X20 space within a 20x40 STANDUPART family fun Space: Includes DJs, paper crafts, Videos, animation, coloring books, Nounish art, and interactive activities tailored for young creators, builders and their families. An engaging space to showcase nouns, and various projects funded by the DAO, live interaction and Nouns brand exposure.

  

• Graffiti+ Activation: Featuring Nounish Friends and a live digital painting experience of the digital 3D Skateboard and Shark Nouns Figures with Graffiti+, allowing attendees to paint with virtual spray cans, explore custom Nounish figures, and enjoy a graffiti train setup with various NOUNS stickers and stencils.

• Onboarding Through Interaction: Hands-on experiences designed to ease attendees into Web3 and talk about NOUNS and the blockchain in a friendly relatable, non-shill way.

• Nounish Friends series 1 - Animated Digital Collectibles on VeVe: Launching series one of our digital collectibles with animated 3D models, AR interactions, and Nounish noggles. This is a milestone since our characters and animated noggles will be featured next to some of the biggest artists and brands in the digital collectible space including Disney, Marvel, Black Pink, BTS and many more.

• An exclusive VeVe X DCON Vincent mascot drop designed by Klim with a super rare chase varient wearing the NOGGLES and nouns apparel. These will include redeemable noggles claim for the lucky holders

  

• Booth Essentials: Including display cabinets, monitors, printables (art and color sheets), and promotional products.

• Additional Nounish Activities: Featuring sticker packs, exclusive merch, and digital collectible experiences.

• Onboard incredible creatives and their communities through fun activities like these playful Character design exercises we have been doing

  

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PROPOSED GOALS

• Showcase Nouns to a global creative audience, promoting the DAO and its ecosystem of artists, animators, and builders.
• Attract new, diverse creators to join, and explore Nouns, meeting them in where they operate. Klims long history and stellar reputation within this unique subculture will help build trust and open doors for the future of NOUNS in entertainment and media.
• Maximize visibility by providing a space that invites newcomers into Nouns and Web3 in a friendly, accessible way.
• Create opportunities for future collaborations with established web2 brands and Web3 partners and creators like THE HUNDREDS, Pop Mart and many many more.

KEY DELIVERABLES

• Curate engaging entry points for onboarding, including interactive installations, printables, and digital POS.
• Capture high-quality content for sharing: 100+ photos, live/recap videos, and social media assets.
• Manage a dedicated Warpcast channel within NOUNWORKS during the event
• Provide Nounish printables (shirts, stickers, buttons, coloring pages) for kids and adults.
• Leverage Nounish animations, shorts, and digital assets to enhance brand interaction.
• Build relationships with key opinion leaders and influential figures to support ongoing community expansion.
• Any one in the NOUNS community that may be interested in joining us is welcome and we will do our best to secure day passes.

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BUDGET

• Booth Space, Setup, Breakdown, etc: $3,500
• Display Rentals & Equipment: $2,100
• Flights & Hotel (Klim/Mark): $3,100
• Promotional Products, Merch, Printing and Shipping: $7,500
• Design & Creative Production: $3,000
• Content & Media Production: $2,000
• Contingency: $1,900

Total: $25,100 USDC

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CONCLUSION

By supporting our DesignerCon activation, Nouns DAO has the chance to create a lasting impact on this unique subculture of creators and real builders that help shape the culture of art and entertainment. This event isn’t only about proliferating Nouns; it’s about inspiring and onboarding a new generation into Web3. Leveraging creativity, technology, and community engagement, Nouns can reach a high-quality, high-impact audience while setting the stage for future collaborations with influential partners.