Nouns Sustainable Coffee Shop in South East Asia

TLDR

We propose funding $154,535 USDC to establish Indonesia’s first permanent Nouns IRL coffee shop, specifically in Bandung, West Java.

• Nounspresso aims to become an integral part of Indonesia’s coffee culture and contribute positively to the local and international coffee scenes.
• We aim to serve as a bridge and a hub for the Indonesian Nouns community. Our goal is to actively contribute to the growth and development of Nouns in Indonesia.
• We have already locked and ready to seal the deal with the place for Nounspresso.

As a Nouns branded coffee shop, Nounspresso will annually return the profit to the treasury by purchasing 1 Noun at the auction as long as the business runs. The remaining profit will be allocated to:

• Nounish Event and Activation
• Goodwill Brew
• Marketing
• Backup funds for sustainability

We will explain more details below.

RAW CONCEPT

Once the proposal gets the green light, the professional will redesign the concept to add more Nounish ornaments and characteristics, ensuring a more engaging and unique experience.

What?

A permanent and sustainable IRL coffee shop established by and for Nouns in Bandung City, Indonesia, offers a fully functioning and legitimate F&B business. We aim to become a beacon for Nouns, known for its universality and impact within the community.

Nounspresso will be developed as an inclusive community hub, coffee shop, merchandise store, and legitimate business. It will provide passive income for the Nouns Treasury by annually returning revenue through the purchase of Noun at auction.

Where?

Nounspresso will be located in Bandung City, Indonesia, Southeast Asia. We have already locked and ready to seal the deal with the place for Nounspresso. It is strategically positioned, has a large parking area which can be used as an event space in the future, surrounded by several cafes and retail stores. Additionally, it is situated on a busy road frequently traveled by many people.

Why Bandung, Indonesia? Indonesia is known for its famous coffee bean delicacies, mostly from West Java, Bandung. This city is also renowned for its factory outlets, distros, and modern cafes, providing an ideal setting for our innovative coffee shop concept.

SPACE VISUALIZATION

Why?

Nouns are widely known for their contributions to the community, not only through a variety of Web3 events but also as a living brand. We believe that Nouns need to personify itself in an IRL place/business to penetrate deeper into society. Although Web3 and Crypto have faced some resistance in a few countries, we believe that every community’s contribution will be valued in every sector, especially in Indonesia.

Nounspresso will also create numerous employment opportunities, fostering economic growth and providing new jobs for local communities. This initiative aims to support local talent, stimulate economic activity, and contribute to the region’s overall well-being.

Nounspresso; Local Beans, Global Impact

Indonesia, especially West Java, is known for its high-quality coffee bean production. The region’s altitude and geographical position provide suitable soil for growing coffee plants. That is why many of its people become coffee bean farmers and run home businesses managing coffee beans.

Nounspresso, a coffee shop that was born and grew up in West Java, of course, uses local coffee beans, namely Papandayan and Puntang, to contribute to the local community.

Wen?

Once the initial funds for Phase 1 are received, the preparation will immediately begin. The preparation includes branding and concept, renovations, hiring, and marketing. The preparation timeline will refer to the funding phase explained at the bottom. However, our hope and target is that Nounspresso will be completed by the end of this year.

Who?

Our team consists of three individuals with extensive business backgrounds, all fully enthusiastic about coffee:

• Andy Wiranath: Andy has a background in hospitality and tourism. He was part of the Superlative Secret Society and previously was the Manager at Superlative Gallery in Bali. • Lim Phing: A specialist in business development and human resources, Lim Phing will oversee marketing and HR. • Rava: Rava is a full-time coffee specialist and enthusiast who will focus on F&B menu development. Dedicated to brewing and coffee management for over 8 years.

The three of us are dedicated to developing and maintaining this business. Nounspresso will not only be our business but also a part of our hobby and lifestyle. We will take accountability for every decision and its development.

Additionally, we will be hiring for the following positions: • Website Developer • Development Team • Creative Designer • Social Media Specialist • Barista

How?

Marketing Strategy Our marketing strategy will leverage social media, local advertising, community relationships, events, and organizational connections to raise awareness and attract diverse Nouns IRL coffee shop patronage.

Indonesia has a unique attraction and a strong affinity for the coffee market. Since the majority of us do not consume alcohol, we rarely choose pubs and bars as our rendezvous points, making coffee shops the perfect venues for various activities.

As a team mostly born and raised in Bandung, we fully understand the market behavior. We know the people and we know the opportunities. With Nounish ethos and our combined experience, Nounspresso could become one of the key players in the coffee shop business.

NOUNSPRESSO FOR NOUNS ⌐◨-◨

As a Noun-branded coffee shop, Nounspresso’s annual profit will be allocated to:

• Annual Nouns Initiative: Purchasing one Noun on the auction annually.
• Nounish Event and Activation: What differentiates us from other coffee shops is that Nounspresso is a community-based coffee shop. Our main vision is to become the personification of Nouns by supporting local communities through events and activations.
• Goodwill Brew: We believe one effective way to generate conversation about Nouns is by directly “Doing Good” for society. IDR 2,000 from every cup will be donated alternately to the homeless, orphanages, NGOs, and other social movements.
• Backup Funds: The remaining profit will be secured to cover any operational leads for Nounspresso sustainability.

We are also committed to accountability through regular progress updates and transparent reporting. The Nounspresso menu itself will be open-source and accessible to everyone through CC0.

FUNDING BREAKDOWN

PHASE 1: We will propose $74,476. The funds will be allocated for:

• Upfront rent
• Renovation
• Menu Research and Development

PHASE 2: After the progress for phase 1 starts, we will propose $64,543. The funds will be allocated for:

• Furniture
• License and Permit
• Web & Design

PHASE 3: The rest of the funds, $15,516 will be allocated for:

• Merchandise and Packaging
• Marketing

The funds will be sent to Nounspresso multisig wallet: 0x7185e260d4f0a36f9913Cb36D6d9EC85B6DE3d50

Multisig Signers 3/5: nounspresso.eth neroone.eth voadz.eth nounsdeli.eth Peterpandam

The signers will act as our supervisor. They will monitor our progress and transactions within the multisig wallet.

REVENUE PROJECTION

The projected revenue for the Nouns IRL coffee shop is as follows:

Monthly Revenue:

• Beverages: $5,540
• Light Bites: $3,232
• Pastry: $1,108
• Total: $9,880 USDC

Yearly Revenue:

• Beverages: $66,482
• Light Bites: $38,781
• Pastry: $13,296
• Total: $118,560 USDC

Yearly Estimated Operational Cost:

• $102,000 USDC

For transparency, budget details and all transactions will be available on the Nounspresso Discord/Website, which will be opened once Nounspresso is operational.

*The projections provided are subject to variation based on fluctuations in income.

HOME FOR NOUNERS ⌐◨-◨

As a Nouners, you enjoy exclusive benefits designed to enhance your experience at Nounspresso. Get a free package of beverages and light bites to savor while you relax in our welcoming atmosphere.

Additionally, enjoy free access to and use our meeting room, perfect for work, study, or gatherings. Nounspresso will also be a gathering place for the community, hosting both Web2 and Web3 events. It will forever serve as a hub for information about Nouns.

Welcome to your new home away from home!

Instagram: Nounspresso X: Nounspresso

Final Remarks

Since our first insight into Nouns during Bali Nouns Week, we were instantly interested and eager to dive deeper into learning more about the community and its milestones. We believe that Nouns has its own unique appeal, functioning not only as a DAO but also as a creative brand that encompasses various lifestyles.

Therefore, as one of Indonesia’s most creative regions, we aim to introduce and embed the Nounishm into the heart of our society. As a business born from the Nouns Treasury, Nounspresso is also aware of its responsibility to give back to the treasury.

From the community, by the community, to the community ⌐◨-◨.

Huge appreciation for everyone who supports and shares their feedback and suggestions through DM, comments, weekly calls, and Spaces. Especially for Nero One, Voadz, Peter, and 87Bones who spend their time and ideas for us.

Best regards, Nounspresso