TL;DR

We are asking the DAO for 38.3 ETH to proliferate Nouns at EDCON 2024 in Tokyo, Japan, bringing amazing Nounish energy, awareness, and visibility through a series of unique activations and concrete deliverables.

Proposal Summary

WHAT:

We’re presenting this prop to facilitate IRL and digital activations for Nouns at EDCON 2024 (Ethereum Developers Conference) in partnership with UETH produced by Nouns Cares and Problem.

WHY:

The Nouns Cares team hopes to represent Nouns and execute a full week of Nounish programs in Tokyo from July 24th to July 30th.

We believe this week will provide a historic convergence of Ethereum leaders and community members for Nouns to engage and onboard, while focusing on relatability, relevance and interactivity.

EDCON is a hub for innovation and collaboration, creating a meaningful opportunity to grow ideas and align community values. By participating, Nouns will gain visibility, amplify our voice and showcase our strong, multi-layered approach to DAO governance.

This event will allow us to reach and onboard new audiences, drive the industry forward by collaborating with onchain builders and thought leaders, and highlight our impact and contributions.

The proposed programs and goals are as follows:

1. Bring amazing Nounish energy, awareness and visibility to EDCON 2024 in Tokyo, Japan and own / participate in a series of truly unique opportunities and community events throughout the week of the conference, maximizing our impact with key local partners such as Nouns DAO Japan.
2. Welcome Nouns as the official host of The Cares Club at EDCON, a physical hub at the United Nations University hosting an art gallery, Web3 workshops and a dedicated retail space for Noggles, Nounish goods and toys curated and provided by Bigshot Klim.
3. Plan and produce Nouns’ inclusion in a mainstage event, with Frankie Colamarino hosting a keynote centered around Nouns and how the DAO is pioneering engagement and firmly positioning their community members at the forefront of onchain innovation.
4. **Include key Nouns community member **Chris Carella as the host of his own Nounish EDCON panel as well as a series of UETH hosted meetings to represent the DAO, share our perspectives and contribute meaningfully in discussions with Vitalik Buterin, the co-founder of Ethereum, at the United Nations University.
5. Produce and deploy a series of EDCON Billboards designed by Nounish artists in Shibuya at the world famous Shibuya Scramble across from Shibuya Station, leading up to and/or during EDCON **(daily foot traffic of **~2.4MM people per day!)
6. Hold a Tokyo screening of Shark, Pickle, Cone the first-ever feature-length documentary minted to the blockchain that chronicles the thrilling journey of working with Nouns DAO and a fascinating exploration of the power of creativity and community collaboration.
7. Co-host the offsite EDCON Afterparty that captures the celebratory vibe surrounding the 10-year anniversary of Ethereum and onchain summer in Tokyo, with a super cool Nouns floatie and surprise DJ Set / performance.

HOW MUCH:

38.3 ETH, with a full breakdown in the Budget section below.

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Event Overview - EDCON 2024 Tokyo

EDCON (Ethereum Developers Conference) is the essential Ethereum community event, emphasizing development, interoperability and collective progress within the Web3 and blockchain sectors.

EDCON 2024 TOKYO highlights the symbiotic relationship between global Ethereum innovations and Japan’s tech advancements.

As the only international organizer, EDCON chose Japan as the 2024 venue to underscore the nation’s vital contributions to blockchain and Tokyo as its de-facto capital of global commerce and innovation.

Partnering with the De University of Ethereum (UETH) and the Shibuya Municipal Government, EDCON blends the international Ethereum narrative with Japan’s tech landscape to enrich both domains.

The Shibuya Creative Tech Committee and EDCON have formed a strategic partnership to create a subcommittee that will enhance EDCON 2024, which will be directly supported by the Shibuya City Office. This collaboration will unlock new opportunities in the global art and tech community by combining expertise and fostering creativity through innovative programming.

Set to unfold from July 24th-30th, EDCON 2024 will kick off at the prestigious United Nations University before moving to the iconic Yoyogi National Gymnasium — marking the venue’s first-ever time hosting a technology conference.

The best part? Tickets are entirely free, providing open access to contribute to and expand the dynamic Web3 community in Japan and beyond.

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The Cares Club at EDCON 2024

The Cares Club is a physical hub and experience powered by Nouns Cares and EDCON, hosted at the The United Nations University.

We are currently engaging with Ethereum thought leaders and EDCON hosts, including Justin Moskowitz and Cy Li, to ensure our strategies resonate globally and align with EDCON and the broader Ethereum community goals.

From July 25th - 29th, attendees will participate in engaging workshops with opportunities to directly support artists and explore the future of digital commerce and retail, in an effort to narrow the great divide between Web2 and Web3, as well as business, creative, and tech.

Each workshop host will have the opportunity to fully personalize and shape their own session, so long as it aligns with our overall themes of relatability, relevance, engagement and interactivity.

We will be proliferating Nouns at large, along with highlighting art and content from the following partners:

• Yellow Collective, NOUNSWORKS, Purple DAO, BuilderDAO and others to contribute their expertise to enrich our presence.
• Nouns Esports and Pizza DAO are bringing community-specific content and insights that highlight the global and diverse impact of the Nouns community.
• Base, IYK and Token Proof are adding technological support, enhancing the quality and authenticity of the digital assets involved and demonstrating practicality and relevance when it comes to “phygital” products and projects.

Furthermore, The Shibuya Creative Tech Committee’s involvement in EDCON underscores important local support for blockchain initiatives and helps bring credibility to attract local buidlrs and Ethereum projects to The Cares Club.

Bordering the workshops, The Cares Club Gallery will display a curated selection of artworks (provided by the partners listed above) and merchandise that artistically align with EDCON’s core themes and highlight the on-chain potential for creators and storytellers.

This exhibition is meant to inspire dialogue between creators and Web3 enthusiasts, creating opportunities for future collaborations. Additionally, attendees will have the option to purchase pieces of art directly from their virtual displays.

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Nouns on the Main Stage

Frankie Colamarino, representing Nouns Cares, will take the main stage to spotlight the strategic significance of community-led initiatives within the blockchain space, particuarly as they pertain to DAOs. This keynote will dive into how Nouns is pioneering engagement and innovation, firmly positioning their community members at the forefront of onchain innovation and include content and contributions from other key DAO members.

We’ll also produce a special panel at EDCON hosted by key Nouns DAO contributor and member Chris Carella. The content and themes of this panel will be tailored directly to Chris’ personal interest and history with DAOs, as well as his contributions and active involvement in Nouns.

The discussion will also aim to engage and inspire new community members by sharing our aspirations for growth and innovation within the Nouns ecosystem. This will be a unique opportunity for attendees to gain insight into the core values and vision that drive Nouns directly from longtime Nouns members.

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Nounish Billboards in Shibuya

In cooperation with Shibuya City and EDCON, we will produce and deploy a series of Nouns + EDCON Motion Billboards designed by Nounish artists and local DAO members in Shibuya at the world-famous Shibuya Scramble across from Shibuya Station **(daily foot traffic of **~2.4MM people per day!), leading up to and/or during EDCON.

The planned 7-day placements include a 15-second movie synchronized across 4 prime Shibuya Scramble placements (see graphic above) for 15 hours per day, for a total of 2 videos per hour / 30 videos per day / 210 videos per campaign.

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Ethereum Roundtable at the United Nations University

The United Nations University is the think tank and academic arm of the United Nations, located in Shibuya, Tokyo; where it operates as a diplomatic premise with it’s own international inviolability, not subject to local jurisdiction.

Key Nouns Community Member Chris Carella will be in attendance (along with Nouns Cares) for a series of meetings to represent the DAO, share our perspectives and contribute meaningfully to discussions with Vitalik Buterin, the co-founder of Ethereum.

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Shark, Pickle, Cone Screening

Nouns + EDCON will host an official screening of Shark, Pickle, Cone, the first-ever feature-length documentary minted to the blockchain that chronicles the thrilling journey of working with Nouns DAO and a fascinating exploration of the power of creativity and community collaboration.

We’ll look to secure a separate screening room at United Nations University or provide on-site seating at an adjacent venue for attendees to view.

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Nouns EDCON Afterparty

Nouns will co-host the offsite EDCON Afterparty that captures the celebratory vibe surrounding the 10 year anniversary of Ethereum and onchain summer in Tokyo, with a super cool Nouns floatie and music by local talent and a surprise headlining DJ.

In partnership with @Tokyo / @Tokyo.us, we’ll select a fun and unique local venue in proximity to the main conference venue in Shibuya and invite attendees to connect with the Nouns members and the broader Ethereum community.

In addition to aforementioned partners supporting The Cares Club, we’ll extend invites to and integrate local Nounish groups, such as Nouns DAO Japan and pNouns, along with Warpcast’s very own Tokyo DAO and Suntory Spirits’ SakazukiNFT Project.

We’re also keen on producing and displaying a Noggles floatie in the venue, symbolizing the playful and innovative spirit of the Nouns community to serve as a fantastic photo opportunity and central content piece from the event.

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Planning & Onsite Production Team

Team + Staff:

• Frankie Colamarino - Nouns Cares
• Will Wheeler - Nouns Cares
• Problem Media - Creative, Design & Production
• Chris Carella - Nouns + Purple (attendance sponsored by BuilderDAO)
• Bixbite - Nouns + Community, Programing & Production
• Klim - Bigshot + NOUNWORKS
• Pat Yiu - Nouns + Nouns Esports
• Nouns DAO Japan - Nouns + Local Community, Programming & Production Support

Key Deliverables:

• Execute on all elements of the proposal within the alotted timeline and budget.
• Provide clear entry points and calls to action for Nouns onboarding and awareness across all aspects of the program — tactically speaking, this can / will include relevant Nouns URLs / QR codes, pre-event and live mints, NFC chips in merch via IYK, etc.
• A dedicated content team to capture and produce 100+ photos, live / recap videos and social assets from each element of the prop, in addition to external content distribution via the Tokyo Network (tokyo.us + instagram.com/tokyo).
• A dedicated Warpcast channel co-hosted by Nouns Cares and the Japanese Nounish community to welcome in / onboard attendees IRL, offer real time updates on the ground and share content.
• Include a minimum of 5 Nounish artists in the Shibuya Scramble synchronized billboard activation.
• Bring / produce / distribute ~4,500 pieces of Nounish merchandise (including shirts, stickets, buttons and Noggles) in Tokyo.
• Leverage the screening of Shark, Pickle, Cone as a key onboarding moment and measure / reinforce attendance with relevant data capture and follow through.
• Establish and support key relationships with local and global stakeholders, groups and KOLs on behalf of the DAO that can bring value to our immediate objectives and goals in the prop and provide tangible opportunities for future collaboration.

Budget:

Required funding (38.3 ETH) is as follows:

• The Nouns Cares Club + Nouns Retail at EDCON 2024 - 13 ETH
• Nounish Billboards in Shibuya Scramble - 6.5 ETH
• Nouns EDCON Afterparty - 10.5 ETH
• Onsite Event Production Team & Staffing, including Travel & Accomodation - 7.3 ETH
• Onsite Content Production (Photo & Video) + Post Production - 1 ETH

Total: 38.3 ETH

Treasury for this proposal will be executed through a 2/3 multisig with Chris, Frankie and Will as the signers.

Conclusion

We’re incredibly excited to produce this week of Nouns proliferation that will bring multi-dimensional awareness and Nounish energy to Tokyo and the local / global Ethereum community, while collaborating with key Nounders IRL, highlighting our progress as a DAO and welcoming new members into the fold.