Nouns DAO

Hey, players! Following the incredibly successful Ledger collab, we are excited to present a new flagship partnership by PlayDNA - Nouns x ENS!

Nouns will partner with ENS and Blockful (a team of developers with extensive experience in the ENS ecosystem as the 7th biggest delegate in ENS DAO), to build an open source platform that will boost the use of subdomains for every NFT collection on the Ethereum blockchain. A nounish public good at its best.

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Product 🖥️

We will create a novel integration for NFTs and ENS, leveraging the power of the Ethereum Name Service to enhance the utility and identity of NFT ownership.

Projects and protocols that control main ENS domains — such as nouns.eth — will be able to natively integrate subdomains with their NFTs, according to the token ID. It means that each day when a Noun is minted, a corresponding ENS subdomain will automatically be created and assigned to that NFT - for example, 40.nouns.eth.

To incentivise adoption and ease of use, we will develop a front-end interface that allows other NFT collections to also seamlessly integrate ENS subdomains. This tool will be a public good powered by Nouns, signed with nounish branding.

Preview the figma flow here! (wip) ‎

Use cases 💡

NFTs Subdomains

Projects can enter their primary ENS domain, like punks.eth, and the Ethereum contract address of their NFT collection on the homepage.

The system then automatically prepares to create and link subdomains for each NFT based on their token IDs (e.g., 4156.punks.eth for token ID 4156), as visually confirmed on the subsequent preview page.

Projects will be able to directly deploy resolver contracts with a simple click, establishing these subdomains on the Ethereum mainnet.

Primary Name Setting

We will also develop a secondary page allowing users to easily set their NFT subdomain as their primary ENS for their wallet, providing a more straightforward alternative to the main ENS website.

Security

The holder of this Noun can use their subdomain to interact seamlessly with all protocols integrated with ENS. This assures that anyone using an X.nouns.eth subdomain is verifiably the holder of that specific Noun.

Identity

These subdomains are permanently linked to their respective NFTs and cannot be transferred independently. In the web3 social sphere, this feature also functions as a strong proof of digital identity.

We already see in many communities participants creating personas around their NFT token ID. We believe that this new mechanic will further encourage new participants to also partake in this trend and incorporate their NFT as part of their social identity.

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Community 👥

In collaboration with ENS, we will launch a community campaign to incentivize DAO governance participation and the use of digital identity.

Our strategy with the community will be composed of two steps, each aimed at achieving objectives that culminate in increased demand for our protocol usage and greater awareness within the web3 ecosystem.

Farcaster Rounds

A new Farcaster channel will be launched focusing on Nouns votesWithReason. To kickstart the channel, a rounds.wtf fund will be setup, distributing 1 ETH every 2 weeks among all posts containing Nouns’ voteWithReasons screenshots. The campaign will last 2 months and include 4 rounds.

Zero-weight Gas Refund

In an effort to invite the broader Nouns community, as well as prevent gatekeeping, we will setup a refund contract for zero-weight votes.

With no gas costs, non-holder community members will be more incentivized to participate in the voteWithReason rounds and can contribute to the overall DAO governance.

ENS Social Activations

@ensdomains will be an active partner throughout the campaign, promoting the partnership and the activations planned, incentivizing community participation.

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Funding 💵

The following funding encompasses 10 weeks of dedicated work, supporting a team of 8 builders who will be working to bring this project to life.

*A word on ETH based compensation: all the builders involved in this project are native to crypto and transact it on a day-to-day basis, independently of price action. In this instance, compensation in ETH is preferred by the team and more adequate. ‎

Team 👾

ENS Labs

marta✨.eth, Director of BD; Esk3nder.eth, Head of Product and Strategy; and Greg Skrill, DevRel.

They will act as unpaid advisors, supporting PlayDNA and Blockful with both on the tech and marketing sides of this project.

PlayDNA (Decentralized Nouns Arcade)

We’re a team dedicated to pushing the Nouns ecosystem forward with impactful projects that embrace the nounish ethos. Our team includes TheBower, crypto-native and event producer; JP, a motion designer and community builder; and João Borgez, a leader in the gaming industry and web3 builder. We’ve worked on initiatives like Nouns Esports BR, Nogglers Series, Prop House IRL and are currently finalizing a partnership with Ledger.

Blockful

Alex T. Netto, Executive Director and Blockchain Engineer, is a top ENS Delegate with multiple hackathon wins. Leonardo Vieira, a software engineer, specializes in Rust and Solidity with notable victories. Franco Aguzzi is a front-end engineer with global experience and Ethereum hackathon wins. Lucas Picollo, senior software engineer, has extensive experience in software engineering and crypto. Danimim.eth is the Product Manager and a nounish builder.