Nouns DAO

Revision of Proposal 485

• Adjusted main goal to keep growing and iterating on our newfound model for confirmation of its scalability and self-sustainablity potential.
• Adjusted timeframe to 6 months
• Adjusted budget to 422k USDC
• Adjusted media goals for the timeframe
• Added a Multisig to manage funds
• Added a deliverable for full disclosure of Ad Revenue, CPM, brand deals, sponsorships, and any type of revenue incoming through Mucho via Propdates.

Watch This Before Reading

mint here

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tl;dr

We’ve seen significant growth with Mucho, achieving a 25x increase on Instagram and skyrocketing from 0 to 110k followers on TikTok since our last proposal. Our aim is to expand our reach further – targeting over 70,000 subscribers on YouTube, 150,0000 followers on Instagram, and 300,0000 on TikTok. With a budget of 422k USDC, for the following 6 months our goal for this proposal is clear: to keep growing and iterating on our newfound model.

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Where Does Mucho Come From?

Mucho was funded by Nouns on prop.house #655, nearly 2 years ago. We’ve been bold from the beginning, establishing a platform based on the “see good, do good” format with the ⌐◨-◨ as its logo. We’ve had 3 other proposals after that one (137, 209, 326).

What Have We Done?

• Nounified 300 children’s hearts at a hospital and supported over 300 orphans with essential supplies.
• Constructed a shelter** for 100+ stray dogs** and spent time with an elderly community on Mother’s Day.
• Sponsored a youth baseball team and hosted a Nounish Christmas party for a community in need.
• Set a national record by making and donating the most burgers in 24 hours.
• Established the first Nounish barbershop in the world and **established a funded **Art Program for an orphanage.
• Partnered with a top medical school to treat over 400 patients and rebuilt a community post-catastrophe.
• **Launched the **30DAYSGIVING campaign, creating daily content that became our country’s most successful organic campaign, reshaping brand-audience interaction.

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Mucho Powered By ⌐◨-◨

Back then, we were just a group of friends with a dream to make a difference. Now, we’ve grown into a platform that moves millions, one video at a time. Our goal is ambitious: to make Mucho a powerful force for good wordwide through content creation and social impact activations.

We’re all-in. It’s not just about reaching millions; It’s about using media that both helps and matters. At the center of our efforts is the ⌐◨-◨ symbol, through positive action and change globally.

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How Did We Get Here?

Since our first round on prop.house that got this project funded and our last time on-chain, a lot has changed.

• We’ve struggled, fallen, stood, understood, learned, internalized, and adapted. But to think that this was going to be easy is just straight up naïve.
• Success doesn’t just go up in a straight line – it builds up over time, much faster than you first think.

While Mucho’s approach has always been about impactful events and creating joy, we struggled with having distribution. It was painful to see how some of our ideas were not reaching their fullest potential and touching as many hearts as they would’ve.

• To tackle this, we launched #30daysgiving, a campaign featuring daily short videos. This was our strategic response to the distribution challenge.
  • Imagine it akin to the dynamics of Nouns governance: these short-form videos were like prop.house proposals — quick to engage with, and perfect for experimenting with new ideas.
  • Our short videos, more approachable than long-form content, were key in growing our audience and understanding their preferences, laying the groundwork for impactful long-form content.
  • Each piece of content we create is distinct, they all share one unifying element: ⌐◨-◨.

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Our Next Big Step

• The transformative power of long-form videos was revealed when we crafted content that resonated deeply with our audience. Through a journey of exploration and refinement, we honed in on what resonates, solidifying our content-market fit.

Our Audience

• The #30daysgiving initiative served as a vital testing ground. Here, we explored 23 diverse content types and themes.
  • Our content addressed critical social issues, including homelessness, mistrust, lack of kindness, and child labor, bringing these important conversations to the forefront.
  • This exploration was instrumental in shaping our content strategy. It provided a clear roadmap and established a set of strong guiding values for our future projects and endeavors.

Our Most Watched Videos:

• Day 2
  • TikTok (1.1M views)
  • Instagram (115k views):
• Day 3
  • TikTok (942.5k views)
  • Instagram (746k views)
• Day 12
  • TikTok (1.8M views)
  • Instagram (129k views)
• Day 13
  • TikTok (498k views)
  • Instagram (317k views)
• Day 14
  • TikTok (4M views)
  • Instagram (2.3M views)
• Day 28
  • TikTok (2M views)
  • Instagram (674k views)
• Day 29
  • TikTok (465k views)
  • Instagram (462k views)

Content That Helps: Social Impact Activations

We’re transforming our social impact approach by leveraging media in a unique way. Our focus extends beyond local community impact to sharing our experiences through narrative videos, providing education and actionable insights.

• A key initiative is our campaign to combat the critical blood shortage in the Dominican Republic.
  • With a 50% deficit in blood supply for surgeries, we’re addressing a dire need.
• Our strategy involves partnering with Hemocentro Nacional to tackle this issue. We plan to launch a nationwide educational campaign and establish donation hubs.
  • Through short-story videos or mini-documentaries, we aim to educate the public, debunk myths about blood donation, and make a significant difference in the lives of many.

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The ‘Working Once’ Model

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Mucho’s Road to Self-Sustainability by 2025

Embarking on a bold journey, we’re focusing on YouTube ad revenue, brand deals, merchandise, and IRL events to generate sufficient income for Mucho’s self-sustainability.

• This strategic move is pivotal for transforming Mucho into a self-sustaining platform that inspires the world and champions positive action through the ⌐◨-◨.
  • With guidance from entrepreneurs, marketers, and content creators over the last three months, we’re confident in fulfilling our proposal’s objectives.

Upcoming Collaborations

What Does Success Look Like?

Jokes aside (not entirely joking), our vision of success is about creating a platform that fills everyone with pride. This includes everyone at Mucho, Nouns, Spanish speakers, English speakers, and indeed, anyone who encounters it.

• Our aim is to reach heights of greatness, doing all that’s necessary to achieve our mission and goals. We’re determined to demonstrate the world the extraordinary power of the ⌐◨-◨.

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Budget Allocation

422k USDC for MUCHO to keep growing and iterating on our newfound model.

• 50% one-time transfer
• 50% streamed, starting May 4th for 3 months

Multisig Budget will be managed by a **3/5 multisig **made up of:

• necfas
• krel
• index
• ccarella
• mono

• Content creation stands at the forefront of our allocation strategy, underpinning Mucho’s road to self-sustainability. It is the engine that drives our growth, commanding audience attention and fostering deep engagement.
  • This domain is where our stories come to life, where we spark conversations and where we have the potential to influence. As the heart of our revenue streams, it propels us forward, enabling us to leverage our growth into opportunities that align with our mission.
    • With content creation as the cornerstone of our operations, we ensure that every piece we produce not only resonates with our audience but also cements our position as a transformative platform in the media landscape.
• Social Impact Activations set Mucho apart, enabling us to produce meaningful content that addresses societal and public health issues with actionable solutions.
  • This not only differentiates us but also significantly contributes to our content volume and success metrics.
• Operational Expenses are essential for the seamless execution of our plans.
  • Investing in equipment, rather than renting, is a strategic move that will reduce our cost per video, considering our intensive 70-day shooting schedule.

Goals & Deliverables

• 70,000+ Subscribers on Youtube
• 150,000+ Followers on Instagram
• 300,000+ Followers on TikTok
• Production of 20-24 Long Form Videos for Youtube.
• Creation of 80-100 Short Form Videos for TikTok, Instagram, and Youtube Shorts.
• Mintable Content pieces (we’ll experiment with the amount).
• Executing 2 Social Impact Activations.
• Content Production across 2 other countries: Colombia and Bolivia
• Full disclosure of CPM, brand deals, sponsorships, and any type of revenue incoming through Mucho via Propdates.
• Providing confirmation that our model is effective and poised for scaling up.