LinksDAO

LOGO OPTIONS (PROPOSAL DETAIL FOLLOWS): Concept 1: “Leftbird” Concept 1 - Context:

Concept 2: Vertical Barrel

Concept 2 - Context:

Concept 3: Horizontal Barrel

Concept 3 - Context:

Title Spey Bay Official Logo Proposal

Short Summary After the acquisition of Spey Bay the Links team has provided the collaborative opportunity for the community to participate in the logo creation process. The first level of community involvement was executed through a poll that presented ten possible themes for designer direction. After concluding this poll and collecting community feedback the top themes were sent to a top golf logo designer, as directional inspiration in creating the above concepts.

These are options for the ‘Official’ Logo. A Members-Only logo will be voted on in a later proposal.

Team Links Representative: Cooper [Links Head of Community] Designer: McWhorter (Professional Logo Designer) & Zach Baron (Links Team) Proposal Writer: Ryanskeff [Links Starter]

Proposal Category Branding & Marketing - Spey Bay

Motivation Community and membership involvement in decisions that influence the future of “our course” at Spey Bay remains a north star principle. In selecting a logo for the club the community will be selecting how we wish to be seen in the golf landscape of Scotland and the world. The members of the Links community should be given this responsibility. They not only deserve it but are well suited to take it on.

Detailed Summary

• Run a poll that narrows down the proposed logo themes
• Started 5/6/2023 in #members-announcements
• Provide the designer the top themes to create logo drafts
• On-chain community to determine the new logo for Spey Bay
• Implementation of the new logo will occur across the pillars and onsite at Spey Bay, including Merchandise at the Welcome event in July 2023.

Expected Funding Budget: Cost of the designer’s time is the only budgetary consideration for this proposal.

Effort

Proposal effort(low): Community team put together the logo themes, poll, & proposal.

Design(medium): Given the themes that Links members voted on plus the history of Spey Bay the designer will have placed multiple hours into the design of each of the proposed logos.

Vote(low): The feedback phase and community vote will be facilitated over a few days for each segment by Cooper, head of community.

Implementation(low): After the vote has completed the team will update graphics on digital pages, merchandise, and new physical goods that will be delivered to Spey Bay such as ball markers, signage, score cards, equipment, etc.