LinksDAO

Proposal Name: LinksDAO Genesis Tour Authors: Ben (@BLL01#2800), Doug (@DouglasMetaBuckets#8177), Matt (Tungsten.867#5400), Joe (GoodToGoJoe#1142) Link to Discourse: https://gov.linksdao.io/t/proposal-8-linksdao-genesis-tour-with-doug/550/37

Funding Requested: $50k

Summary TL;DR Goals:

1. Launch a Pilot Tour to create content with the goal of acquiring sponsors to generate revenue into the future.
2. Showcase the LinksDAO Community and the potential for reciprocity amongst the greatest golf/web3 community on the planet

Content creation based initiative focusing on a two week road trip up the East Coast of the United States. The Genesis Tour will follow Doug (@DouglasMetaBuckets) as he meets and interviews various LinksDAO members at their home courses, plays a round with them, and talks to them about golf and Web3–among other adventures along the way.

Not only will this pilot project highlight the value of the Links community, but it will be the first of many steps towards building out a proper content strategy to help attract a broader audience for Links. This content will expand LinksDAO’s media footprint, enhance our marketing efforts, and help to onboard new members.

Motivation From day one, the mission has been about connecting golfers from around the world, delivering IRL value to the membership, and showcasing our community’s vibe. Bringing the energy and activities directly to members and sharing the uniqueness of the Links community is a must do in support of this mission.

Effort Medium - A good portion of the work is already complete. With a greenlight from the community we will be able to finish the tasks required to make this a successful tour.

Details of Proposal Brand Visibility & Marketing - Now that we are fully underway and on track to achieving our mission, we have an unique opportunity to leverage this “Tour” to bolster the LinksDAO content library and in turn elevate our marketing efforts with great member driven content. This will allow us to continue on our trajectory towards becoming “the world’s greatest golf and leisure brand.”

As it stands, the current outreach model for LinksDAO is dependent largely on two channels, Discord and Twitter. The aim of this production is to enhance our approach as it relates to content creation, marketing, and building out a more comprehensive strategy for growing awareness of the LinksDAO brand, in turn growing the community

Content - The output of this pilot tour and project will be a collection of timely and timeless content. We will capture and create a mixture of daily short form videos, singular “in-the-moment” photos, and weekly longer form episodes, among additional Links branded segments. We also hope to secure more sponsors to drive additional co-branded content, but at bare minimum the above will be the targeted output for this endeavor.

‘A window looking into LinksDAO’ - The people are what make this community special and we want to share with everyone who these amazing individuals are–if you had the opportunity to come to SXSW you would likely agree with this sentiment. We are excited and looking forward to the future of what LinksDAO is doing for the golf community at large and this content series will be helpful towards achieving the larger goals of the project. Shining a light on who we are, leaning into inclusivity, and sharing our vision of what it means to be a member of a golf club. We can’t wait to share with the world who we are and what we mean by WAGTBAGC.

Proposed Tour Schedule

The following itinerary of dates and locations is tentative and is subject to traffic, weather, acts of god and acts of Doug. As such it is also subject to change. The team will do its best to communicate specifics for every location as soon as they are confirmed or if and when they are updated…

Warm Up Week - Start off in the South: May 9th/10th - Doug arrives in Charleston. May 11th - Golf in the morning and a Bar Takeover with Links Partner in the evening. Giveaways/prizes for those attending evening activities. May 12th - Modest member outing at Pinehurst Cradle, and Pinehurst Brewery featuring giveaways and more. May 13th-16th - Short travel break / Light content production.

Then Doug will continue North to the following locations. Generously he will be hosted by LinksDAO holders who are members of amazing courses and clubs in these areas. During these stops Doug will capture content featuring his hosts and their home course before, during and after a round of golf together. Additionally he will talk to them about their experience with LinksDAO and about the course they are enjoying IRL together.

The Tour Continues - More golf going North: May 17th - Doug departs North Carolina May 18th - Washington D.C. May 20th - Philadelphia May 21st - 24th - New York City May 26th - Connecticut May 27th - 28th - Cape Cod May 29th - 31st - Boston

Following the Boston events Doug will be released back into the wild, with our gratitude, to continue vibing wherever the winds take him. In the days and weeks that follow we will transform the footage from the tour into content that delights our members and helps grow the Links community.

General Budget Overview In the interest of the members (and thus the mission) : Merchandise to Giveaway during the Tour including event specific items (4.5k) Charleston Event (Social Event with Dryvebox plus Bar Takeover) (10k) We do not expect to spend the full amount being set aside. Some costs may be covered by sponsors. Once we have receipts from the host venue the unspent balance of the 10k will be returned to the treasury. Pinehurst Event Double Feature (4k) Members round of Golf in “The Cradle” Social event at Pinehurst Brewery Other Golf stops on the tour (3k) Funds to cover the greens fees, carts, and miscellaneous expenses at approximately 10 courses where Doug plans to play a round with local LinksDAO members. Professional videography for both main event locations (7.5k) We are hiring a pair of editors to deliver double the featured content Travel/Lodging costs of additional Event Staff for Charleston/Pinehurst shoots(2k) Talent/Crew stipend (12.6k) A rough breakdown of compensation: A per diem to cover his lodging/food/gas. $400/day for 18 days = $7.2k Doug is being paid the same rate as pod leaders for his time. $37.50/hr for 8 hour days x 18 days = $5.4k Total is approximately $12.6k Miscellaneous costs(2.4k) Funds for AV equipment (GoPro’s, mounts, memory cards) needed to capture/produce content. This equipment will see continued use on future tours. Includes money earmarked to compensate assistants we might need to hire for help along the tour. If no additional help is needed these funds will be returned to the treasury. Contingency fund for unexpected problems and/or opportunities along the way (4k) (Any sponsorships that are received will help offset these cost listed above)

Rationale Provide LinksDAO an outward voice to help it reach a greater audience and expand its brand vision.

Additionally, showcase the value of being in the LinksDAO community, either as a NFT holding member, a Links Discord member, or a friend of one.

The Genesis Tour will also help introduce the model/format for Link Ups, a community driven initiative that will be rolled out in greater detail post tour.

Voting Voting “Yes” means you are authorizing us to allocate funds to begin this process for the filming of this content. Voting “No” means, in effect, that you wish for the suggested proposal not to be passed. Voting “Abstain” adds to the quorum without choosing a side.

What happens after the vote: If passed, filming and production is slated to begin in April. Content will begin being published by the first week of May with content being regularly published with at least one video per week (possibly more if additional staff are added) for the following months.

Resources: Voting - A Guide to Participating in LinksDAO Governance https://docs.google.com/document/d/1Zl3PqbO8e8wKIfFvrpR69u0aFLfy5XQD-85JSRMg7y8/edit#