Lil Nouns DAO

An experiment in Nounish retail with two, eight-unit sunglasses displays, each placed in an owner-managed independent coffee shop in lower Manhattan.

Custom wooden displays will be purchased with the unicode glasses logo engraved top center and “Independent eyewear for the public good” top left. “Powered by Nouns & Lil Nouns!” will be engraved top right, and the “nouns.wtf” and “lilnouns.wtf” websites will be engraved bottom left and right.

The displays will feature high quality sunglasses purchased at wholesale from popular emerging brands like Quay (California), Le Specs (Australia), Izipizi (France), Komono (Belgium), Randolph (Massachusetts), and Chimi (Sweden) – brands that are independent of the Sunglass Hut/Luxottica monopoly, a conglomerate that crafts the illusion of variety while raising prices and lowering quality.

As an experiment in small-scale, NYC-based Nounish retail, I will establish relationships with two independent coffee shop owners to host consignment-based sunglasses displays for the public good. Any sales will be transparently shared in a public airtable. Revenues will be collected by the shop owners and can be split with the DAO to cover the cost of goods.

The coffee shop owner may decide to maintain or abandon operation depending on sales, but no matter the results, the two Nounish displays will serve as marketing installations for the DAO at two highly foot-trafficked NYC coffee shops. If sales are meaningful, the inventory can be replenished and expansion to more coffee shops becomes possible.

.33 ETH will purchase two custom displays (~$200) and 16 units of eyewear (~$600).

My Background:

• Four years of retail planning with the Macy’s Buying & Planning executive team. Worked above the NYC Herald Square flagship store on a small team of buyers to assort a $250 million/year men’s fashion business across all 500+ stores.
• Eight years operating my own e-commerce store to promote and cross-sell small and emerging independent eyewear brands alongside leading designers. Shipped and delivered with free returns more than 100k units of eyewear to tens of thousands of customers around the world.
• Managed my own brick & mortar store in the World Trade Center Oculus to promote emerging brands with leading designers.
• Two years of @lilnouners visual media curation funded by Proposal 190

Thank you ⌐◨-◨