Krause House

SpringHill Pitch Sprint + Partnership Process Documentation

Budget: $5,000 USDC

Author: Alex Brands

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ELI5 (Explain it Like I’m 5) Project Value-Add

Pitch SpringHill Entertainment on paths to partnership with KH

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Document the partnership pitch process for teams across the DAO.

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Requested Budget:

• 5000 USDC / month
• 1 Month

How will funds be used?

• $5000 USDC for specific deliverables

Contributor compensation for the follow Scope of Work:

SpringHill Pitch

• 1-2 Strategy Meetings
• 1-2 Review Meetings
• Concepting for ~5 ideas to share with the SpringHill team
• Construction of Pitch Deck
• Manage next steps from Pitch Meeting 1

Partnership Process

• Detailed documentation of the Partnerships Pitch process for future use across KH teams
• Share as either a Notion link or Google Doc, whichever is preferred by the community
• Includes examples at key stages

Alex will collectively commit 20+ hours total over the next 4 weeks.

How will funds be managed?

Funds to be paid directly to contributor in USDC.

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Team

• Alex Brands (Capabilities Deck) - Lead Contributor

  • Led marketing contributions for Krause House’s NFT.NYC Activation
  • Recently worked on a range of projects in Web3 including Yuga Labs, Mojito, Tableland, and Kinetic (Pre Launch).
  • Served as the Head of Brand Marketing at Madhappy.
  • Prior, I was a member of the Brand team at Gin Lane & Pattern Brands, leading strategy for ~25 early stage companies and launching ~15 to market over a 5 year span.

• Flex Chapman - Supporting Contributor

Why This Matters

SpringHill Relationship

SpringHill sits at the intersection of media and sports. Because of their close proximity to the best talent in the NBA, the could be a very powerful partner for the future of Krause House. They have the funding and firepower to help us create compelling content and elevate the Krause House brand to a household name.

Partnership Process Documentation

Using SpringHill as an example, Krause House team will benefit from a detailed guide to build and cultivate relationships with Tier 1 partners. This documentation can be used across teams and workstreams.

Intro to SpringHill

The SpringHill Company is a global consumer and entertainment company created to empower greatness in every individual.

The SpringHill Company unites three brands built by LeBron James and Maverick Carter: UNINTERRUPTED, the Sports Emmy award winning athlete empowerment media and consumer product brand, SpringHill Entertainment, the premium scripted and unscripted film and television production brand and The Robot Company, the brand and culture consultancy.

Media properties include The Shop (HBO), More Than, and Uninterrupted.

Website: https://www.springhillcompany.com/

Press: Bloomberg

Proposal

Context:

Over the last 2 weeks, Alex and Flex have initiated conversations with the SpringHill’s Chief Strategy Officer.

In our introductory call, the SpringHill team expressed interest in supporting Krause House’s mission and exploring partnership opportunities in the near future.

Our next step is to prepare partnership ideas to share with the SpringHill team in the coming weeks.

Goal:

This proposal aims to kickstart a workstream that would allow Alex Brands to devote ~20 hours to cultivate a relationship with SpringHill, concept and present paths to partnership, and document the entire pitch process so that other KH teams can replicate the steps in the future.

Plan of Action:

Over the next 4 weeks, Alex will coordinate to set a pitch meeting with SpringHIll in which we present ~5 concepts for partnership.

In the lead up to meeting, he will collaborate closely with Flex Chapman to ensure all concepts are on-brand and feasible for the KH community.

In the week following the pitch, he will manage next steps and document the process for broader usage across the DAO.

Timeline

Workstream Kick Off	08.29
Discovery / Concepting	08.29 - 09.09
Pitch Deck Building	09.12 - 09.15
Presentation	09.16
Next Steps / Documentation	09.19 - 09.23