juicebox

Synopsis

State what the proposal does in one sentence.

Payout to Wagmi Studios for ongoing art and promo work.

Motivation

What problem does this solve? Why now?

Wagmi is coming to an end at Juicebox and for our last proposal we hope to use the next 7 cycles to create cohesiveness throughout all branches of Juicebox. We hope to achieve this through the creation of new art and illustrations, intended for pivotal touchpoints such as the Twitter banner, YouTube banner, Discord invite background, Discord image, the docs. (And possibly hand draw icons for the website like ETH symbol, twitter, tools, etc) Additionally, we aim to update the existing illustrations to align with the newly adopted color palette, such as blog illustrations, error pages, the 404 page, etc. I believe that art/illustrations can make a website stand out against competition and JB has that advantage, it’s important to lean into the juicy side of things!

To ensure the optimization of our visual assets, we plan to remove the outdated GIFs from sources like Tenor and Giffy and replaced with new updated versions in hopes to enhance their accessibility across various platforms including Twitter, Instagram, and the iPhone library (and android?) to continue to turn Banny into the meme he deserves!

We will make fresh illustrations that will serve as a valuable resource for the visibility team, and for video production to continue to have fun cover art. By compiling an extensive library of art and illustrations that fit within the new branding style, the Juicebox team will have a large selection of options to choose from, facilitating their endeavors in the future.

We feel that fostering a sense of cohesion throughout the Juicebox ecosystem is extremely important, solidifying the brand’s renewed identity and trajectory. It is worth noting that the funny and weird art and illustrations linked to Juicebox play a pivotal role in attracting and captivating a vast audience. Wagmi hopes to create an expansive library of art that can be used to perpetuate the existing love for Juicebox, while also reinforcing its unique and compelling brand narrative.

Once this proposal runs out we plan to move from a recurring payout to an as-needed position since all of the major updates will be completed.

Wagmi also will continue to:

• Work with the visibility team to create art for marketing campaigns and other forms of outreach

• Collaborate with members of Peel to help with the redesign of the Juicebox.money website

• Create meme worthy illustrations and characters

Specification

How exactly will this be executed? Be specific and leave no ambiguity.

Recurring payout in the amount of: $5,000/Funding Cycle

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$5,000 Sage {Art, Illustration, Design}

Rationale

Why is this specification appropriate?

Our previous work to help justify our continued support.

• New illustrations for Juicebox.money site

(see examples below to see some of the new illustrations created that fit with the new branding style)

• Art for blog and other parts of the JB website.

• Illustrations for Merch

• Worked on the visual design aspect of the locked JBX NFT project which will bring better incentives to governance and exposure to Juicebox

• Using and teaching others features like Project payer address to sell NFT’s into Treasury

• Created 40+ emojis and over 85+ stickers which gives life to the JB Discord

• Created logo, iconic Banny and other Juicebox characters featured on the website

• Creating high quality cultural assets for iconic moments in JB history and for yearly events.

• Collaborating with Lexicon Devils to create a unique digital hangout/education center in Crypto Voxels for Juicebox

• Educational videos to help explain the more technical features of JB

• WAGMI worked on the marketing collateral and assets for the big Morgensterns Ice Cream Event. Which we hope to make art and illustrations for future collaborations!

Risks

What might go wrong?

Wagmi Studios not being able to deliver on great art, digital assets, and culture fomentation

Timeline

When exactly should this proposal take effect? When exactly should this proposal end?

Execute for FC 50 for 7 funding cycles

Examples of some of Wagmi’s recent work:

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