Jade Protocol DAO

Title: Finalizing Forward Labs Logo and Brand Elements Author: Jon Ray Created: 6/9/2023

Summary

This proposal announces the four shortlisted logo and branding samples from the community and agency partners for the Forward Labs ($FWD) rebranding process, as per CIP-4: New Brand Name for JADE. We are now seeking a community consensus on which logo and branding elements will represent our newly renamed project, Forward Labs ($FWD), in the subsequent migration to the Arbitrum network.

Disclaimer

Forward Labs, previously JADE Protocol, is a decentralized autonomous organization. All decisions, such as the selection of the final branding elements, are collectively made by the community. No single individual or group can be held accountable for the outcomes of the choices made. This proposal has been compiled with due diligence, with a genuine intention to gather community insight and accord.

Abstract

Jade Protocol is rebranding as Forward Labs, and this proposal is focused on defining the new brand assets for Forward Labs. The following four options were generated by community members and branding agencies that were engaged as per the terms of CIP-4. During the drafting period, we encouraged feedback, improvements, and additions to the shortlisted brand elements from the community both on Discord and on our governance platform. The logos are now moving onto a Snapshot vote. This will be a ranked choice vote, and the logo receiving the majority vote will serve as the cornerstone for further brand development.

Motivation

Rebranding JADE Protocol as Forward Labs ($FWD) was a significant step in the project’s evolution, voted for by our community. The new brand will be more representative of our direction and values. We are now seeking community involvement and consensus in choosing the visual elements that will best embody this change.

Community & Agency Submitted Brand Kits:

Please review the logo art and linked Brand Kit PDF for each logo submission and vote your preference below.

Brand Kit #1

Brand Kit 1 PDF: https://drive.google.com/file/d/131MrzWBwINdUsmUn7zKpqiFXR7lAU0FB/view?usp=sharing

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Brand Kit 2:

Brand Kit 2 PDF: https://drive.google.com/file/d/1qRU7C6czcD0iJWttg4dkHeQ1Mk9vvnxG/view?usp=sharing

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Brand Kit 3:

Brand Kit 3 PDF: https://drive.google.com/file/d/13rYKtem29I4G7MBteLlsJ1NBOCA5v4Z9/view?usp=sharing

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Brand Kit 4:

Brand Kit 4 PDF:

https://drive.google.com/file/d/1a-X4u8sF5rIpZU3Z1hBg5M3tAu01J2jQ/view?usp=sharing

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Next Steps

Community Liaison, Jon Ray, will collaborate with the winning designer or agency to develop the following assets:

• Final Logo Design: Creation of the final version of the logo in various formats (PNG, JPG, SVG, etc.).
• Website Design: Collaboration with the development team to create a comprehensive website design reflecting the brand’s visual style.
• Social Media Graphics: Development of social media graphics, profile pictures, cover photos, and other graphical elements across multiple platforms.
• Final Brand Guideline Document: A detailed guideline including logo usage, typography, color palette, and design elements instructions.

All assets are expected to be finalized within 4-weeks of this vote concluding on Snapshot.

Voting

This is a ranked choice vote, meaning you will rank your preference from (1) Highest Preference to (5) Lowest Preference. There will be a 24-hour warm-up period followed by a 5 day voting window.

If you agree with this proposal, your vote would indicate the following:

• The selected logo and branding sample is your preferred choice for the Forward Labs rebrand.

If you disagree with this proposal, a Keep Exploring Options vote would indicate the following:

• Your preference for a new round of logo submissions to select another logo and branding sample.

Eligibility

All users with an sJADE balance on Avalanche and Binance Smart Chain are eligible to vote.

Copyright

Copyright and related rights waived via CC0.