Status: Pending Author: Brian Mark Date: 10/2/2021

Summary:

This proposal will fund three months of FWB Digital Events programming. This includes extending support for successful current shows, adding two new weekly shows, an education mini-series, and monthly one-off events.

A link to the full proposal can be found here. Proposal: FWB Digital Events Szn4.

Motivation

Our live digital events are focused on adding immediate value for FWB members, providing opportunities for entertainment, community connection, and education. Digital events are how we connect virtually as an FWB community in real time, but they can do more.

In Season 4, we’ll create evergreen access to our content and programming via the Archive, ensuring that what we’re creating delivers not only immediate benefit for the community but also a legacy of consumable content in perpetuity. Investing in world-class content that’s tailored to the interests of this community fuels engagement, education and visibility for FWB.

Specifications

Digital Events includes Weekly Programming and Special Events. Weekly Programming shows occur weekly, have consistent hosts, and are being developed as named properties in and of themselves. Special Events are one-offs or short runs that will vary season to season.

Weekly Programming

• Coffee Time: Weds 1-2PM PST. Host Derek Taylor.
• Seed Club: Thurs 2-3PM PST. Host Jess Sloss.
• MAX PAIN: Tues1-2PM PST. Host SisterJam.
• NEW: Into the Weeds: Tues 2-3PM PST. Host Kyle Thornton.
• NEW: (Lifestyle Hour name TBC): Fri 1PM PST. Hosts TBC

Special Events

• Crypto Learning 102: Four week intensive course, Mon + Thurs 8AM PST. - Host Michael K.
• New Member Hangs: Monthly, dates TBC. Host Brian Mark.
• October: High-profile member keynote on the main stage, guest TBC.
• November: Tax Talk on the main stage.
• December: FWB Holiday Party.

Budget

Show	Host/s	Monthly Total	Season Total
Coffee Time	Derek Taylor	$8,500	$25,500
Seed Club	Jess Sloss	$5,000	$15,000
MAX Pain	Sister Jam	$3,000	$9,000
Into The Weeds	Kyle Thornton	$4,000	$12,000
Culture Hour	TBD	$6,000	$15,000
Crypto Learning	Michael K	$4,000	$4,000
Special Event	Varies	$2,000	$6,000
Production Costs	+ Design Costs	$1,500	$4,500
	TOTAL	$30,333	$91,000

Benefits

• Deliver additional content + value to current FWB membership via programming.
• Increased diversity of content offering.
• Continued development of brands + following for existing properties.
• Increased FWB visibility and awareness-driving via content promotion on owned and partner channels.

Drawbacks

• Additional costs paid from Treasury to fund additional content creation.
• Limited content distribution mechanisms until Archive is finalized.
• Live content offering timing remains best-aligned to North American Timezones.

Vote

Yes - Approve Season 4 Digital Events Proposal and Budget No - Do not approve Season 4 Digital Events Proposal and Budget