Friends With Benefits

Title: Season 6 Digital Events Proposal

Team: Brian Mark, Digital Events Manager, Zoe Rogers, Digital Production Manager

Links:

• Snapshot format proposal

• Proposed Budget Detail

• Show Programming Detail

• Tech Needs

Description:

This proposal will fund FWB Digital Events programming for Season Six (May-June 2022). This season, we’ll continue to focus on polishing our overall quality, adding new layers of distribution, and honing our outreach and marketing strategy to reach a broader audience with our core programming.

Impact on broader FWB community: Our live digital events are focused on adding immediate value for FWB members, providing opportunities for entertainment, community connection, and education. Digital events are how we connect virtually as an FWB community in real time, but they can do more. In Season 6, we’ll create evergreen access to our content and programming via the Archive, ensuring that what we’re creating delivers not only immediate benefit for the community but also a legacy of consumable content. Investing in world-class content that’s tailored to the interests of this community fuels engagement, education and visibility for FWB.

Details:

Our priorities for Season Six are as follows.

• Standardizing compensation for shows and clarifying roles and requirements for show hosts and producers.

• Improving audio + production quality

• Implementing simple rails for content distribution, for the community and non-members

• Work on tooling and infrastructure to streamline broadcasting processes.

• Reintroduction of one-off events.

Our Discord-only content is important to the community and drives significant value for members, but we need to have a wider reach and improve engagement. We’ll strike a balance between stellar, members-only community conversations and creating incredible content to share with the world.

FWB Core Show Lineup:

We will be narrowing our lineup and focusing on existing shows for season six. See full show details here. We are focusing on a smaller subset of shows this season, and planning to dedicate more time to marketing and supporting to make these shows the best they can be. We are also standardizing comp for Digital Events this season to create a consistent and more equitable system. Compensation available per episode is as follows:

Hosts: $500, divisible as desired between hosts Producers: $250, as needed Guests: 5 FWB each, max two guests per episode.

• NFT Pirate Radio. Fridays @ 12PM PST. Hosts will rotate and include @yuri_beats, @nopattern and @drewcoffman. The platform for the NFT Curatorial Team to discuss NFT Projects and interview important developers and artists in the space.

• Collective: Breath. Monthly. Host; @yanasosna, Millana Snow and @boreta. Monthly wellness + mindfulness session focused on community safety and well-being.

• Coffee Time: Weds 1-2PM PST. Host Derek Taylor. Producer Jesse Boykins. Weekly live conversations Wednesdays at 1pm PST around creation, emotional intelligence, inspiration, and intention.

• Web3 Security: Monthly. Host Kyle Thornton. Covers the ins and outs of web3 security.

• New Member Hangs: Monthly. Hosts @brian mark + @kd. Drive new member engagement and community sentiment.

• Jerome’s Niece. Episodes delivered monthly. Music + web3. Hosts: Max Alcabes + Kyle Sutton.

ADDING SHOWS:

New shows will be added to the lineup through the FWB Garage proposal program. New shows should submit proposals to fund a pilot run of episodes, funded at the same standard rate as above. Shows that find success based on the “Live Show Expectations” below will be considered for addition to the recurring roster for next season.

ONE-OFF DIGITAL EVENTS:

Some of our most well-attended and celebrated events in Seasons Four and Five were not a part of our regularly scheduled programming. We’ll increase our focus on delivering one or two high-profile, innovative digital events for the community on a monthly basis. We may tap recurring hosts to support this, or may recruit other members to host.

QUALITY:

This season, we’ll continue to undertake a number of efforts to ensure we’re delivering world-class content that represents the values and quality of the FWB Community.

• Show Marketing: Will partner with show hosts and the FWB brand and marketing teams to create promotional materials, logos, and audio identities/bumpers for all permanent shows.

• Audio Quality: Ensure hosts have the tools required to record premium audio, including hardware and software as needed.

CONTENT DISTRIBUTION:

Providing additional routes for content consumption ensures maximum community value for our global member base, and allows us to explore monetization of content.

• We are working to deliver a FWB.Archive (aka FWB.AMP), our token-gated audio archive, for all FWB members. Timeline is currently uncertain due to engineering resources. This part of the proposal doesn’t require any new funding.

Live Show Expectations:

For hosts whose content is produced live in the Discord, expectations are as follows:

• Consistent well thought out shows and reliability.

• Help drive attendance. Share description/guests/topics minimum 48hrs before air time, and ideally by Thurs of the week prior so we can get it in tl;dr.

• Strive for a minimum attendance of 2% of the active FWB community, and track show attendance.

• Record and share recordings after the show.

• Engage with the editorial team and community for show promotion.

Show performance will be evaluated on the below metrics, and all shows will be reviewed and renewed on a monthly basis.

• Attendance. People showing up for live events is the best metric for success.

  • Enabler: Bot to record attendance in voice/live channels.

• Consumption. Listens/downloads of events after the fact shows broader demand for async consumption.

  • Enabler: Archive solution should have a listen/view counter included

Amplifying Content:

• Partner with Editorial for digital event coverage, help ensure events are pre/post-covered in digest/editorial where it makes sense

• Partner with Social Media to amplify key moments + content

• Identify key events/sessions we may want to open up to a broader non-member audience.

Looking forward:

In season six, we want to refine the process for adding “Channel Chats” (member-led affinity group conversations) to the calendar, as well as a process for proposing one-off digital events for future seasons. We’ll also execute a community digital events survey during season six to guide programming and planning for season seven.

	MAY	JUNE	TOTAL
BUDGET (USDC)	$18,500	$18,500	$37,000
BUDGET (FWB)	125	125	250

Budget Overview:

Host to be paid in $USDC equivalent. Permanent hosts to be paid on the 1st of each month. Pilot hosts to be paid monthly. Payment can be sent in $FWB but will be converted at market rate at time of payment pegged to $USDC as noted above. What’s provided here is the full-season cost for Digital Events, inclusive of production, host compensation, design costs, and contributor compensation. A detailed monthly budget can be found here.  All guests and hosts are given the option of donating their compensation to the Benefactors program.

KPIs:

• Expand Distribution: Speak to 10x our membership monthly via content distribution and syndication.

• Show Success: Have all shows hit benchmarks set in host expectations.

• One-offs: Land 2x one-off events a month that meet the same thresholds as recurring shows, programming and managed by Digital Events team.

Program Leads:

• Digital Events Manager: Brian Mark: $3k/mo - 10-15hrs/week

  • Responsible for all FWB Digital Events, budgets and revenue generation, and setting the course for FWB Digital Events.

  • Includes budget management, partnerships management, new show concepting and creation, visual/audio identities, Hackathon, SOP creation

• Digital Production Manager: Zoë Rogers: $3k/mo - 10-15hrs/week

  • Responsible for the production and distribution of FWB Digital Events

  • Includes host support, FWB.Archive implementation, recording, editing, and leading distribution exploration

Timeline:

This proposal covers digital events from May 1 2022 to June 30 2022. April budget was already approved in the last snapshot vote.

Summary:

Supporting this proposal will fund FWB Digital Events programming for Season 6.