Abstract

Establish FWB Gatekeeper as a dedicated flagship product within FWB’s ecosystem to expand its reach as a token-gated ticketing product.

Motivation

Gatekeeper makes it simple to create token-enabled experiences.

Gatekeeper has become a core tool both for FWB and for several partners during NFT NYC to run their own events. We now want to support the existing momentum behind Gatekeeper, establishing a dedicated team to take it to the next level.

Vision

Gatekeeper will create the tools for any community to facilitate access to token-enabled experiences, both physical and digital.

History

Gatekeeper is one of FWB’s first home grown products, born directly from the community in response to the lack of web3 native token-gated tooling. This product (Gatekeeper IRL) has largely been used internally at FWB, with a few partnerships done manually for NFT NYC. To date, Gatekeeper has recorded 6,400 RSVPs across 3 internal and 4 partner events in a span of 2 months.

Since then, a small team has been working on a digital counterpart to the IRL product which we will call Gatekeeper URL. Gatekeeper URL will allow for token-enabled digital experiences and is set to launch by mid December 2021. Use case examples include ERC20 or ERC721 gated newsletters, articles, web experiences, and more. The core team working on this version is Gabe Q (PM and comms), Bodge, Iain and Breck (engineering), Gabe F (design), and Hendisco (advisor). Note: the initial scope and budget for the URL team has already been finalized with the product team through season 4 and does not affect this proposal.

Specification

Strategy and Roadmap

Phase 1: Public Release of Gatekeeper

Timeline: January - February 2022

During this phase, we will release v1 of both Gatekeeper URL and IRL under one umbrella Gatekeeper brand. This means that anyone will be able to access a FWB-hosted Gatekeeper marketing site and either build a gated RSVP page and issue tickets for their IRL event OR use our admin panel and documentation to gate digital content (websites, docs, newsletters etc).

This release will coincide with an established v1 revenue model behind Gatekeeper.

Phase 2: Staffing and Infrastructure

Timeline: Season 5-6

Learning from v1 product feedback, the Gatekeeper team will iterate on the product and revenue model released in Phase 1 (above). Together with the community, the Gatekeeper team will set the future product strategy, roadmap, and revenue model.

Gatekeeper will staff additional roles including designers, engineers, and sales / account managers. If you’d like to contribute or apply, please reach out to contribute@fwb.help or DM Gabe Q.

Gatekeeper will still lean on the FWB DAO infrastructure during this phase, tapping into benefits such as payroll, product resources, editorial etc. The Gatekeeper team will work closely with FWB leadership for the future expansion of this project…

Phase 3: Gatekeeper subDAO

Timeline: Season 7 onward

The future Gatekeeper team will work toward establishing its own subDAO infrastructure and explore additional tokenization and incentive mechanisms to exist as its own stand alone entity.

Through this process, a portion of the Gatekeeper token supply will be owned by the FWB DAO.

Success Measures

Success will be measured by the following objectives and results.

Season 5: Create and launch the first public facing FWB product that anyone in the web3 space can use.

• Result 1: Engineer a functional MVP of Gatekeeper URL (along with supporting documentation) by EOY 2021.
• Result 2: Create a marketing site and public facing Gatekeeper IRL product. Have a live site in which users can access both Gatekeeper products by early Season 5.
• Result 3: Write a launch post that explains what we are building and announces it publicly. Use that momentum to acquire 6 target DAOs or organizers within 30 days of launch.

Season 6: Achieve community market fit with Gatekeeper

• Result 1: Establish lean staffing budget and bring on additional contributors
• Result 2: Grow RSVPs MoM by 20% from launch
• Result 3: Launch v2 of Gatekeeper product based on iterations from previous launch and improve NPS.

Season 7: Launch Gatekeeper sub-DAO

• Result 1: Create future product roadmap and share publicly
• Result 2: Launch crowdfund of Gatekeeper sub-DAO
• Result 3: Establish legal frameworks needed to operate as a separate entity
• Result 4: Airdrop tokens to FWB DAO, Gatekeeper team, and crowdfund participants and launch new discord to begin the standalone Gatekeeper sub-DAO.

Budget

The Gatekeeper team will cost ~ $26,000 monthly. Should this proposal be approved, the FWB treasury would support this burn rate for 6-9 months as we work through the three phases outlined above. After these months, the FWB DAO would receive a portion of the initial token allocation for the Gatekeeper subDAO.

A detailed budget including roles and remuneration is available linked from the discussion thread for this proposal in the FWB discord.

Note that this burn and budget do not take into account any revenue brought in by Gatekeeper or the future ownership that FWB DAO will have in the Gatekeeper subDAO. We expect this initial investment to incubate the team will pay off considerably.

Benefits

• Access: As we saw at NFT NYC, FWB members got access to additional, quality experiences organized by other DAOS as Gatekeeper powered their events. We see a world where Gatekeeper becomes a widely used tool and FWB becomes the ultimate cultural membership that opens doors to numerous parallel experiences.
• Brand building: Building open source tools for the larger web3 ecosystem builds the FWB brand reputation externally and attracts more members to our DAO.
• Revenue generation: As Gatekeeper expands we will begin capturing on-chain revenue for the FWB treasury. The FWB DAO will also own a portion of the Gatekeeper subDAO.
• Opportunities for personal compensation: Funding this team will create opportunities for builders and engineers within FWB to be compensated for building the future of Gatekeeper.

Considerations

• A subDAO could create a subdivision of the FWB community.
• Funding this team would increase FWBs current burn rate.