Forefront

Title: FFIP-17: Forefront Retro Podcast Proposal

Sponsor

SpaceXponential

Date of Proposal

May 24, 2022

Summary

Continue Forefront podcast initiative (approved in Season 1), including Biweekly Roundups and existing community events content, such as Hangouts, Web3 Creator Residency, etc.

Motivation

The FF Pod aims to consistently release top-tier curation, analysis and commentary to build up Forefront brand awareness/equity and reputation. The Pod will serve as one element of our “Lighthouse” in our Community & Culture flywheel, whereby we attract new, culturally aligned members into our orbit - resulting in deeper network strength.

Duration

If approved, the FF Podcast Initiative will be funded through September 30, 2022. At that time, the Core Team will re-evaluate the Initiative and determine next steps.

Budget

To see the budget, please click here.

Description

Goals

The FF Podcast is a long-term play. Aggressive, short-term OKRs are not practical given budget constraints, but our general aims are as follows:

1. Continue creating high quality content and insights around social tokens, DAOs and Web3.
2. Build up audio content & podcasting as an effective distribution channel for Forefront content.
3. Generate brand awareness and equity.
4. Maintain or increase audience size. The latter will be reliant on increasing promotion/marketing, increasing content pipeline and experimenting with different formats (ie, guests). All of this, in turn, is dependent on budget constraints.

The Forefront Podcast has proven to be a successful, if smaller scale, project. The pod is nearing 10k total plays and has earned a fairly consistent audience from week to week. With increased time to build up an audience, seeking sponsorship revenue and other options for monetization become more likely.

Most importantly, the bi-weekly Roundup has carved out a valuable niche for itself. The vast majority of Web3-related podcasts are either interview format or do a blow-by-blow news account of recent events. To our knowledge, the FF Roundup is the only news-focused pod with an explicit focus on contextualizing. The Roundup brings out the human dimensions of Web3, weaving in themes of philosophy, wellness, ethics, politics, etc. We think it’s important to create space for such content, now. As Web3 gains increasing traction, it will be essential for voices such as Forefront to exist in this space. The Pod is a foundation stone of Forefront’s aspiration to be a leading voice in Web3 culture.

Project Duration

The original proposal outlined the budget and deliverables for a “trial period” from August 31, 2021 to September 1, 2021.

With the passing of this current proposal, the initiative will continue to be funded through September 30, 2022; at that time, the Core Team will re-evaluate and determine next steps.

Specifications

Deliverables

Weekly Hangouts

Audio from Forefront weekly Hangouts will be posted as podcast episodes using Anchor.fm for publishing to push to all major podcast platforms (Apple Podcasts, Spotify, etc.). As applicable, recorded events and editorial from the Web3 Creator Residency and other community events will also be published to the feed, if it is possible to secure editing contributions. Leaving the format open to future experimentation (featuring guests; see budget) is key.

Biweekly Episodes

Biweekly (twice a month) episodes, inspired by the Bankless Weekly Rollup and MoFi Consensus, summarize the biggest news and trends in social tokens and DAOs in an easy-to-follow audio format. Each episode has two co-hosts and a duration of 60 to 90 minutes. Biweekly episodes and weekly hangouts will be published on the same feed. As before, the goal here is to allow Forefront to build up an audience of subscribers while we experiment with different types of audio content.

Timeline

Weekly Hangouts

Weekly Hangouts podcasts should be published every Wednesday, assuming the actual Hangout event occurs the previous Friday. The publication cadence may be modified according to the needs of the DAO or the team.

Biweekly Episodes

Biweekly episodes should be published every other Friday. The publication cadence may be modified according to the needs of the DAO or the team.

…

Quorum

• Quorum: Minimum 5% of all currently circulating $FF (excluding treasury tokens) or 43119.2 $FF must participate for the proposal to pass.

• Passing Threshold: 65% or more of voting members must vote YES for the proposal to pass.

Vote

Yes - Vote YES to approve continued funding for the Forefront Podcast through September 30, 2022, at which time the initiative shall be re-evaluated for further funding and governance by the Core Team.

No - Vote NO to reject continued funding for the Forefront Podcast.

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Value. Culture. Community.