Agency: MAD

Duration: 6 months

1. Introduction

MAD is a decentralized content agency and production company committed to the vision of fully onchain gaming, Autonomous Worlds and Dope World. Our team is made from members deeply involved in the AW FOCG space and as it pertains to this proposal active Members of the Dope World community, passionate about retro culture and Web3 innovation. We propose to manage the communication and marketing of DopeWorld and all its products, including the games DopeWars and MeanStreets, for an initial period of six months, with the goal of consolidating the brand and growing its community and market presence.

Challenges and Insights

Dope Labs’s recent marketing initiatives provided important insights that have led us to refine and focus our strategy moving forward. While faced with limitations in time, resources, and manpower, the experiences over the past months have revealed key areas for growth. These areas are now the foundation of a well-organized, focused approach designed to make the most of what we have, and to achieve our marketing goals effectively:

1. Sustaining Community Engagement: Maintaining consistent engagement between major releases has been challenging, highlighting the need for ongoing content and activities to prevent momentum loss.
2. Effective Community Onboarding and Retention: Converting impressions into active members and retaining excitement post-launch are both key areas for growth. Improved onboarding processes and long-term engagement strategies are required to foster deeper community involvement.
3. Targeted Acquisition and Differentiation: Attracting new players and breaking through the competitive landscape require creative and well-targeted campaigns that connect with the audience on a relatable level.

2. Proposal Objectives

• Strengthen the DopeWorld brand: Position DopeWorld as a nostalgic and entertaining universe, appealing to both gamers and crypto enthusiasts.

• Successful launch of D-Wars game: Execute a massive launch campaign to ensure a strong base of active players.

• Increase the community: Grow the number of followers on social media and active players, consolidating a committed community.

• Generate regular content: Produce engaging content that resonates with the audience and maintains interest in the ecosystem’s products.

3. Proposed Services

3.1 Integrated Communication and Marketing Strategy

• Global brand strategy: Develop a narrative positioning DopeWorld as the leader in retro Web3 entertainment. All communication and campaigns will align with the nostalgic and fun values of the brand.

• Social media management: Daily posting on Twitter, Discord, and other key platforms. We will foster participation and organic growth through events and campaigns focused on the $PAPER token and NFTs.

• PR & press releases: Creation and distribution of press releases and articles highlighting DopeWorld’s potential in the gaming and Web3 industry.

3.2 Product Advertising Campaigns

• D-Wars launch: A 3-phase campaign (Pre-launch /already in process/, Launch, and Post-launch) including social media promotions, live tournaments, partnerships with influencers, and NFT drops.

• MeanStreets promotion: Campaigns to build anticipation for the game. Ads targeting fans of action games and MMORPGs, including promotional videos and AMAs on Discord.

3.3 Community Growth

• Community events: We will organize weekly/biweekly activities on Discord and Twitter, such as AMAs, trivia, and special events related to DopeWorld and the launch of D-Wars and MeanStreets.

• Tournaments and competitions: In-game tournaments with prizes in $PAPER and exclusive NFTs to incentivize player engagement.

3.4 Content Creation

• Production of promotional videos: Trailers for the launch of D-Wars and MeanStreets with retro aesthetics, aligning with the visual narrative of the DopeWorld universe.

• Education and tutorials: Create explanatory content on how users can interact with the $PAPER ecosystem and maximize their gaming experience.

• Collaboration with influencers: We will seek strategic partnerships with influencers and content creators within the crypto and gaming space, focused on organic and mutually beneficial collaborations. Our focus will be on those who share an affinity for DopeWorld and are interested in the project’s growth in exchange for exposure and involvement within the DopeWorld universe.

• Collaboration with crypto communities: We will organize joint events and activities with other crypto communities to increase visibility and reach without additional costs, strengthening community bonds and leveraging synergies within the Web3 ecosystem.

4. Implementation Plan (Timeline)

Month 1: Research and Strategy

• D-Wars launch (Virtual event, live tournaments, social media promotions, and influencer collaborations.)

• Review of current brand and communications.

• Target audience analysis and definition of KPIs.

• Creation of the social media content calendar.

• Initial production of visual and promotional materials.

Months 2-3: Ongoing Growth

• Maintain interest in D-Wars with new tournaments and additional content.

• Begin the initial promotion of MeanStreets and prepare for its launch.

• Social media teasers.

• Influencer collaborations and PR.

Months 4-6: Expansion

• Continue expanding the community with engagement activities.

• Additional campaigns for MeanStreets and other products in development.

5. Costs and Resources

Team: MAD will provide a decentralized team of professionals, including:

• MrFax: Creative Director, responsible for content, communication, and strategy.

• Richblck: Content Strategist /Creative, responsible for content, analysis, and strategy.

• Taniela Taki: PR Manager/ CM, responsible for public relations and community managment.

• Lord C: Content and promotion (TBC)

Budget and Payment Terms

Funds to be Used:

• ETH: $10,000 USD • OP: $30,000 USD • USDC: $7,000 USD • STRK: $7,000 USD

Total Budget (6 months): $54,000 USD (equivalent in USDC)

Payment Terms: • 6 monthly payments automated befroe the end of each month

6. Key Objectives and Targets

• Community Growth: Expand the DopeWorld community by achieving a 50% increase in followers on Twitter and Discord.

• Active Player Base Expansion: Increase the number of active players in D-Wars by 30%, ensuring a robust and engaged gaming community.

• Enhanced Engagement: Foster consistent interaction on social media and Discord, with at least 2-3 weekly events to maintain strong community participation.

7. Conclusion

MAD is the ideal partner to lead the communication and marketing strategy for DopeWorld. Our team knows the community and is committed to the project’s growth. This initial six-month proposal will not only establish the foundation for long-term success but also provide the flexibility to adapt to the project’s evolving needs.