Agency: MAD

Duration: 3 months

1. Introduction

GM DopeDAO,

The market’s been rough, and the volatility has hit everyone hard. The migration to StarkNet is one of the most critical steps in DopeWorld’s evolution, and it needs to be communicated clearly, consistently, and with the same flavor and energy that’s defined our world so far.

MAD has been working with DopeDAO over the last six months, producing content, campaigns, and brand strategy to grow and energize the community across DopeWars, MeanStreets, and the broader DopeWorld ecosystem. While our full 6-month proposal (DIP-97) laid the foundation, we believe this next 3-month sprint is necessary to support the migration and maintain communication throughout the process.

This is a reduced-cost, continuation proposal to keep comms alive during the migration period.

2. Goals

• Maintain an active communication presence across Twitter and Discord
• Provide updates, materials, and coordination related to the migration
• Support community engagement and clarity throughout the transition
• Collaborate with Dopelabs and Cartridge to align messaging

3. Scope of Work

MAD will continue to lead DopeDAO’s communication during the migration period, following the strategic line established in DIP-97. The focus will be on maintaining a clear, consistent presence aligned with the tone and values of the ecosystem, while adapting to the needs that arise throughout the process.

Work will include strategic planning, content creation, and support for initiatives related to the migration, in coordination with Dopelabs, Cartridge, and the rest of the core team.

4. Budget & Payment

To be authorized:

• $5,000 USD equivalent (50% ETH / 50% OP)
• 1,000,000 $PAPER to support intern onboarding (Izak)

All other operational needs will be covered using funds already authorized in DIP-93 (STRK and USDC), which includes marketing and migration-related expenses.

No additional USDC or STRK authorization is required.

5. Team

• Richblck – Creative direction & Strategy
• MrFax – Creative direction
• Tani – PR and business development
• Gogi - Social
• Izak – Comms intern

6. Closing

This is a practical proposal to ensure DopeDAO’s communication stays consistent during a key transition. The focus is on continuity, clarity, and alignment.

Thanks for the support so far.

MAD