Dopewars

Q1 Summary

• Launched custom community platform

• Storytelling → ETH Denver video, started podcast

• Introduced frameworks for community management and working-groups

Q2 Community goals

• Improve Onboarding

• Improve Communication

• Improve Compensation

• Grow Membership

• Grow Non-Game Revenue

• Measure Results

A quick note on Marketing: I’m a big believer in investing in forms of advertising like influencers, sponsored listings, etc that many of our members often suggest. I believe, however, in maximizing the limited deployments we have of those methods. Currently our community needs a lot of work and our games are under development and so we should keep our powder dry regarding allocating significant resources on advertising and growth initiatives until we’ve addressed the foundational issues outlined in this document.

Improve Onboarding

KPI: Drive to 1,000 unique owners by Q3

A major barrier to conversion and retention for us right now is it’s difficult for new people to understand what Dope Wars is, what the tokens are, where we are in our overall roadmap, and how to mint Hustlers. A significant focus of April will be to implement much more informative and robust onboarding mechanisms that make it much easier for people to join the fun. This is a multi-faceted challenge that Community and Product will work closely together to fully define and solve, and it is critical we do.

Improve Communication & Grow Membership

The three places most of our members spend their time are Discord, Telegram, and Twitter. Each of these platforms needs a dedicated, compensated manager who is responsible for representing the DAO’s presence on those platforms in engaging ways. On Twitter in particular, we want to recruit a world-class shit-poster to run our official account and build a following.

KPI: Establish a rough NPS across channels and grow channel size at least 10% MoM

Once all of the above are implemented and reliable, it will be time to turn our attention toward growing our community membership, especially Hustler, Dope and Paper holders.

We’re going to double-down on our virtual, synchronous hangouts like weekly Discord VCs and Twitter Spaces. These have been great ways for the community to connect and I think we should focus energy on growing the number of attendees.

Real-life meetups are an area we haven’t explored much and one I think with tremendous potential. There are two ways we are well positioned to do IRL events: local member-organized meetups and around the various web3 conferences that happen throughout the year.

We have large web3 conferences in June and July, NFT NYC and ETHCC Paris. Both represent some of the largest gatherings of people in web3 on their respective continents and Dope Wars should have an official presence at both. It’s a great opportunity to onboard new members through Hustler minting activations as well as distribute merch, connect existing members, film, and more.

We will do a geo-survey of our membership and begin organizing meetups in clustered areas so Dope Wars members have opportunities to connect in real life. One of the most rewarding parts of being a member of a community is getting together in real life and in Q2 we will begin exploring our ability to host happy hours, brunches, live events, and more.

ETH Denver was a great place for our team to connect with one another and for Dope Wars to connect with other teams like Quixotic, distribute merch, and introduce people to our project. I think we should triple-down on having a presence at these types of gatherings and use them as opportunities to bring new people into the murderverse.

Improve Compensation

KPI: Work with other groups to create contests, bounties, and other reward mechanisms to compensate a broader range of contributors with CRED and Paper.

The best version of Dope Wars DAO will incentivize and reward contributors at all levels of commitment from a light retweet here and there to working as a full-time contributor. A major focus of community management in Q2 will be to find ways to engage and activate many more members for lighter contributions and to make that process fun and rewarding. Expect to see the launch of CRED, Contests, Bounties, as well as Ranks and Rewards. There is a lot the DAO can do to compensate members for their work and attention; Community and Admin will collaborate to launch several initiatives.

Grow Non-Game Revenue

KPI: R&D non-game revenue lines

We don’t expect to ship a flagship game in Q2 which limits our ability to generate gaming revenue. There are, however, unlimited opportunities to create revenue for the DAO through non-game means like paid merchandising and IRL experiences.

Merch is an area where there is currently a lot of unmet demand. We don’t have a baseline for what to expect here but this is an opportunity for Community, Product, and members to all get involved and come up with some really creative offerings. Merch stands to be a great source of revenue, culture, and marketing for Dope Wars and it should be a major community focus of Q2.

Live musical events are likely less obvious, but very much on brand for Dope Wars. Hip-hop is a major pillar of our community and we have members with extraordinary experience and connections in the music and events industries. We should explore ways to bring media products and experiences to market.

The goal in Q2 is to experiment with different forms of revenue generation to see what works. In Q3 and beyond we’ll double down on what makes money and begin driving toward breaking-even on at least Community costs. While not yet having a revenue goal, I do believe we will see substantial incomes in Q2 as a result of this experimentation.

Measure Results

Implementing reliable ways to measure our community health and growth will be completely necessary to the long-term value of Dope Wars. At present we haven’t defined our community KPIs and are not tracking them in a sophisticated way. A focus in April will be to better quantify our community and by the end of June we should be showing measured improvement in our core concerns.

Community Management Roles

• Head of Community

• Social Media Shit-poster

• Telegram Ambassador

• Discord Manager

• Chinese Community Manager

• Spanish Community Manager

• Social Media Content Bounties

Budget

9 ETH - 3 ETH / month

Multi-sig

Cyberbitz, RR, mboyle