Bulls on the Block

ABSTRACT

The ApeCoin Rewards App offers an exclusive platform for ApeCoin and BAYC holders to access unique discounts and offers both online and offline, enhancing the utility and value of ApeCoin.

Fully funded by the DAO, the app enables token holders to enjoy special offers such as:

• 2-for-1 tickets at concerts and festivals
• Substantial discounts from over 700 retailers both IRL and online.

Because this is funded by the DAO, 100% of revenues are directly passed back to token holders, increasing the attractiveness and loyalty within the ApeCoin ecosystem.
The app also provides advantages to MADE BY APES licensees, offering them exposure within the platform at no cost, and assisting them in reaching their target audience and building their brands more effectively.

Available on iOS, Android, and as a web application, the ApeCoin Rewards App is designed to ensure easy accessibility and maximum utility for holders of one or more ApeCoin, BAYC and MAYC, Mocaverse, JRNY Club, Bulls On The Block and Surreal Guild assets, making it a pivotal tool in the promotion and growth of the ApeCoin ecosystem.

BENEFIT TO APECOIN ECOSYSTEM

The ApeCoin Rewards App delivers substantial benefits:

1. Exclusive Access: Provides token-gated offers and discounts unavailable to the general public, enhancing the value of holding ApeCoin, BAYC, Mocaverse, JRNY Club and Surreal Guild holders.
2. Enhanced Engagement: Increases engagement and loyalty within the ApeCoin community by offering tangible rewards.
3. Economic Advantage: As the DAO funds the app, there are no commissions deducted by FanCircles, ensuring all savings and earnings are 100% passed back to the community.

OVERALL COST

The total budget for the ApeCoin Rewards App is £480,000 (approximately $590,000) for two years (£288,000 for platform operation, and £192,000 for account management).

The funding term is 24 months; we may submit a follow-up AIP in the unlikely event that this project require further funding. The new 24 month period for funding, extended from 12 months, in the initial proposal, allows more extensive deals to be secured, especially concerts and festivals who have year long cycles, more time to be invested in growing the awareness amongst partners and holders alike, and a strong confidence level that retail and event partners to become comfortable that the ApeCoin Rewards App is not only protecting their brand values and publicly listed prices, but also brings incremental sales. This in turn allows us to recoup any future ongoing costs after the two year term, from advertising fees we can then charge partners to continue to reach the ApeCoin and BAYC community.

Funding will be due upon project passing.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-422-apecoin-rewards-app-resubmission/23396

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

IMPORTANT NOTE: The BOTB DAO Snapshot is a mirrored version of the ApeCoin DAO Snapshot. BOTB Holders may cast their vote via BOTB DAO Snapshot. All BOTBs are encouraged to thoroughly understand the proposal prior to casting votes in order to make neutral and well-informed decisions.