This proposal is expected to appear on Snapshot for voting on [date=2021-10-31 time=13:00:00 timezone=“Europe/Lisbon”] . Make sure to stake your vBNT for voting before this date and time to participate in the DAO decision.

Proposal: Heat check - Rebrand Bancor as a part of v3’s marketing efforts

Vote FOR: Supports follow-on individual proposals that will address a possible new name, logo, website domains, imagery, and other branding Vote AGAINST: Do not support any follow-up proposals to address the issues stated

TL;DR

• Despite Bancor being a trailblazer in the decentralized application domain, Bancor’s user sentiment and market awareness greatly trails other similar protocols
• Bancor continues to have a poor reputation in the crypto space
• Bancor has poor market awareness
• Bancor has an ambiguous logo
• Bancor is not a common word, and is hard to share with others
• Bancor is not memeable
• Brainstorm some possible alternatives

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Despite Bancor being a trailblazer in the decentralized application domain, Bancor’s user sentiment and market awareness greatly trails other similar protocols. This is especially disappointing given Bancor’s unique value proposition, unique and novel features, and technically superior product. The DAO understands that marketing effects will ramp up around the v3 release, but this proposal seeks to inquire from the community if greater change to the Bancor brand is desired.

A vote FOR does not mean we vote to change the name or various branding aspects unconditionally, but rather follow-on individual proposals will be made at a later time to further refine what the DAO desires.

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Bancor has poor market awareness:

Bancor, relative to other DEX products, is not well known.

A simple google search backs this up: most of the products mentioned are uniswap, sushiswap or the like:

This is backed up by on-chain data, which shows that Bancor is more or less not a well known product to trade on. https://dune.xyz/embeds/19831/405966/58128dcc-1110-4b79-a550-ba20afa6a948

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Bancor has an ambiguous logo:

https://twitter.com/Bancor/status/1451102801736654852

This post clearly illustrates the issue. If after 4 years, users are still unsure what the logo is or stands for, it is too ambiguous to be a good logo.

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Bancor branding is not memeable:

Memes are how crypto twitter shares ideas, and the current Bancor branding* is not easily memeable.

The word Bancor itself is not easily memeable. The logo and brand imagery are mostly* bland and boring. Comparing to other successfully branded projects, like Uniswap, Sushiswap, Trader/Banker Joe, Olympus (3, 3), etc., Bancor is way behind.

https://twitter.com/dobbythereum/status/1453355259846344711

https://twitter.com/traderjoe_xyz/status/1453669654325518340

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Brainstorm some possible alternatives:

Naming: B It’s simple, easy to meme, (B), I staked on B, etc. http://b.finance

BancorSwap This has been tried before but did not stick well, its also not that easy to meme

Banc It’s simple, easier to meme, similar to “Bank” which provides some similar services, “I staked on (Banc)”, etc. http://banc.or