Abstract:

This proposal suggests allocating $900,000 worth of $ARB coins from the Arbitrum DAO airdrop to purchase a Lamborghini Revuelto for marketing purposes. This allocation will be used to increase brand awareness for the 1inch DAO, leveraging the car’s visibility in Kyiv and worldwide. This proposal is being made by Roman Tomera, who has a proven track record of success in investing in the cryptocurrency market and promoting crypto-related content. The car will have license plates with the text «1INCH», which in turn only confirms the idea. The car number “1INCH” has already been purchased and assigned to Roman Tomera.

Motivation:

The 1inch DAO has an opportunity to increase brand awareness and visibility through a unique and attention-grabbing marketing strategy.

With 25,734,957 views on Youtube, 27,200 subscribers on , over 14,000 daily views of Telegram posts and 28,000 TikTok subscribers with a cumulative view count of 5,000,000, Roman Tomera has significant social media influence. By allocating $900,000 worth of $ARB coins from the Arbitrum DAO airdrop to purchase a Lamborghini Revuelto, the DAO can leverage the car’s visibility in Kyiv and worldwide to further increase brand awareness. This proposal also provides an opportunity to support a member of the cryptocurrency community, Roman Tomera, who has demonstrated a commitment to promoting the growth and development of the industry.

Specification:

• Swap ARB to 900,000 USDT within multi-sig on 1inch app, based on the market rate of the asset at the time of realization • Transfer 900,000 USDT from 1inch DAO Treasury multi-sig wallet to the ERC-20 Roman Wallet • The Lamborghini Revuelto will be purchased using the 900,000 USDT from Roman Tomera’s wallet • The car will be allocated to Roman Tomera, who has a significant social media following and a proven track record of promoting cryptocurrency-related content • The license plates on the car will read “1inch,” further increasing brand visibility

1inch DAO Treasury address: 0x7951c7ef839e26f63da87a42c9a87986507f1c07 Donation address: 0xF516D430697d44ebe430314F04330F2d3F35493c

Rationale:

This proposal presents a unique opportunity to increase brand awareness for the 1inch DAO while also supporting a member of the cryptocurrency community. The Lamborghini Revuelto is a high-end car with significant visibility, and allocating funds for its purchase is a strategic investment in the 1inch DAO’s marketing efforts.

Considerations: This proposal should be considered in the context of the 1inch DAO’s overall budget and marketing strategy. The allocation of $900,000 in $ARB coins may need to be adjusted based on the DAO’s other budgetary requirements. Additionally, the purchase of the Lamborghini Revuelto should be carefully vetted to ensure that it aligns with the DAO’s values and principles.